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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • U

      University of Illinois Urbana-Champaign

      Accounting Data Analytics with Python

      Skills you'll gain: Jupyter, Matplotlib, Pandas (Python Package), Data Manipulation, SQL, Data Visualization Software, Seaborn, Data Processing, Data Structures, NumPy, Programming Principles, Business Analysis, Databases, Accounting, Relational Databases, Data Modeling, Python Programming, Descriptive Statistics, Statistical Machine Learning, Regression Analysis

      Build toward a degree

      4.4
      Rating, 4.4 out of 5 stars
      ·
      108 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      B

      Ball State University

      Introduction to Programming

      Skills you'll gain: Data Analysis, Statistical Analysis, Computer Programming, Python Programming, Object Oriented Programming (OOP), Natural Language Processing, Data Science, Scripting, NumPy, Debugging, Data Manipulation

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      28 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of London

      Fundamentals of International Business

      Skills you'll gain: Business Ethics, Global Marketing, Social Sciences, International Relations, Business Management, Business, Political Sciences, Business Economics, Corporate Sustainability, Intercultural Competence, Business Strategy, Cultural Diversity, Corporate Strategy, Economics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      85 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      P

      Pontificia Universidad Católica de Chile

      Escalamiento exitoso e Innovación en los Negocios

      Skills you'll gain: Innovation, Entrepreneurship, Marketing Strategies, Financial Management, Leadership and Management, Business Leadership, Business Development, Growth Strategies, Business Strategy, Team Leadership, Strategic Decision-Making, Governance, Brand Strategy, International Finance, Organizational Structure, Fundraising

      4.8
      Rating, 4.8 out of 5 stars
      ·
      140 reviews

      Mixed · Course · 1 - 3 Months

    • T

      The State University of New York

      Strategic Self-Marketing and Personal Branding

      Skills you'll gain: Marketing Communications, Advertising, Promotional Strategies, Branding, Presentations, Strategic Marketing, Marketing Strategies, LinkedIn, Self-Awareness, Professional Development, Professional Networking, Lifelong Learning, Public Relations, Constructive Feedback

      4.4
      Rating, 4.4 out of 5 stars
      ·
      232 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Virginia Darden School Foundation

      Content Marketing Using Generative AI

      Skills you'll gain: Large Language Modeling, Customer Insights, Keyword Research, Search Engine Marketing, AI Personalization, Pay Per Click Advertising, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing, Generative AI, Marketing Analytics, Consumer Behaviour, Persona Development

      4.1
      Rating, 4.1 out of 5 stars
      ·
      50 reviews

      Beginner · Course · 1 - 4 Weeks

    • O

      O.P. Jindal Global University

      Unsupervised Learning and Its Applications in Marketing

      Skills you'll gain: Anomaly Detection, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Marketing Analytics, Data Mining, Customer Insights, Applied Machine Learning, Machine Learning Algorithms, Marketing, Statistical Machine Learning, Supervised Learning, Python Programming, Market Analysis, Exploratory Data Analysis, Data-Driven Decision-Making, Algorithms

      Beginner · Course · 1 - 3 Months

    • I

      IBM

      Product Management: Capstone Project

      Skills you'll gain: Usability Testing, Product Lifecycle Management, Product Management, Product Testing, Product Roadmaps, Product Development, New Product Development, Portfolio Management, Market Analysis, Product Requirements, Business Strategy, Demand Generation, Market Intelligence, Marketing Planning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      63 reviews

      Advanced · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Introduction to Business Analytics and Information Economics

      Skills you'll gain: Business Analytics, Data Presentation, Analytics, Data Analysis, Business Intelligence, Business Valuation, Data Quality, Asset Management, Information Management, Advanced Analytics, Data-Driven Decision-Making, Big Data, Predictive Analytics, Management Information Systems, Data Strategy, Data Warehousing, Digital Assets, Data Science, Information Privacy, Data Governance

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      389 reviews

      Beginner · Specialization · 3 - 6 Months

    • M

      Meta

      Marketing de Mídias Sociais do Meta

      Skills you'll gain: Data Storytelling, Social Media Content, Social Media Marketing, Social Media Management, Paid media, Social Media, Target Audience, Marketing Analytics, Social Media Strategy, Social Media Campaigns, Marketing Effectiveness, Content Creation, Facebook, Campaign Management, Data-Driven Decision-Making, Instagram, Goal Setting, Advertising Campaigns, Regulation and Legal Compliance, General Data Protection Regulation (GDPR)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      67 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      J

      Johns Hopkins University

      Infectious Disease Transmission Models for Decision-Makers

      Skills you'll gain: Health Policy, Epidemiology, Infectious Diseases, Public Health, Policy Analysis, Mathematical Modeling, Statistical Modeling, Biostatistics, Predictive Modeling, Probability & Statistics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      620 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IE Business School

      Critical Perspectives on Management

      Skills you'll gain: Innovation, Business Management, Performance Management, Management Accounting, Industrial and Organizational Psychology, Governance, Finance, Organizational Effectiveness, Corporate Strategy, Decision Making, Behavioral Economics, Ancient History, Organizational Structure, Business Strategy, Social Studies, Economics, Storytelling, Market Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      310 reviews

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Accounting Data Analytics with Python: University of Illinois Urbana-Champaign
    • Introduction to Programming: Ball State University
    • Fundamentals of International Business: University of London
    • Escalamiento exitoso e Innovación en los Negocios: Pontificia Universidad Católica de Chile
    • Strategic Self-Marketing and Personal Branding: The State University of New York
    • Content Marketing Using Generative AI : University of Virginia Darden School Foundation
    • Unsupervised Learning and Its Applications in Marketing: O.P. Jindal Global University
    • Product Management: Capstone Project: IBM
    • Introduction to Business Analytics and Information Economics: University of Illinois Urbana-Champaign
    • Marketing de Mídias Sociais do Meta: Meta

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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