Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Statistical Hypothesis Testing, AI Workflows, LangChain, Generative AI Agents, CrewAI, Statistical Methods, Statistical Analysis, Data Transformation, Agentic systems, Statistical Inference, Business Intelligence, Performance Testing, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Performance Metric, Descriptive Analytics, Business Metrics, Data Analysis, Correlation Analysis, Event Monitoring
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Salesforce, Salesforce Development, Marketing Automation, User Experience, Content Management, UI Components, Authentications, Cloud Development, Customer Service, Customer Communications Management, Cloud Management, Process Mapping, Cloud Services, Encryption, Business Strategy
Beginner · Course · 3 - 6 Months

Empower School of Health
Skills you'll gain: Health Informatics, Health Technology, Emerging Technologies, Digital Transformation, Health Systems, Big Data, Health Care, Robotics, Telehealth, Value-Based Care, Blockchain, Artificial Intelligence, Automation, Predictive Analytics, Machine Learning
Intermediate · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Relationship Management, Customer Insights, Marketing Analytics, Customer Acquisition Management, Marketing Effectiveness, Customer Engagement, Marketing Strategies, Return On Investment, Growth Strategies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Apache Hadoop, Apache Hive, Big Data, Data Analysis, Data Processing, Query Languages, Unstructured Data, Data Transformation, Data Cleansing, Scripting
Mixed · Course · 1 - 4 Weeks

DeepLearning.AI
Skills you'll gain: Natural Language Processing, Supervised Learning, Transfer Learning, Recurrent Neural Networks (RNNs), Markov Model, Embeddings, Text Mining, Dimensionality Reduction, Machine Learning Methods, Statistical Machine Learning, Artificial Neural Networks, Classification Algorithms, Data Preprocessing, PyTorch (Machine Learning Library), Deep Learning, Tensorflow, Feature Engineering, Applied Machine Learning, Algorithms, Keras (Neural Network Library)
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, OpenAI, Multimodal Prompts, OpenAI API, LLM Application, AI Product Strategy, Productivity Software, Creative Design, Marketing Strategy and Techniques, Responsible AI, A/B Testing, Time Management
Beginner · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Research Design, Science and Research, Laboratory Research, Research Methodologies, Research, Consumer Behaviour, Influencing, Marketing Psychology, Case Studies, Persuasive Communication, Statistical Analysis, Ethical Standards And Conduct, Data Analysis, Data Collection, Advertising, Behavioral Economics, Biomedical Technology, Experimentation, Neurology, Decision Making
Intermediate · Specialization · 3 - 6 Months

University of California San Diego
Skills you'll gain: Big Data, Apache Hadoop, Scalability, Data Processing, Data Science, Distributed Computing, Unstructured Data, Data Analysis
Mixed · Course · 1 - 3 Months

Vanderbilt University
Skills you'll gain: Prompt Engineering, Image Analysis, Data Visualization Software, File I/O, Matlab, Algorithms, User Interface (UI), Applied Machine Learning, ChatGPT, Scatter Plots, Object Oriented Programming (OOP), Digital Signal Processing, Mathematical Software, Computer Programming, Histogram, Predictive Modeling, AI Personalization, Data Processing, Data Analysis, Programming Principles
Beginner · Specialization · 3 - 6 Months

University of California, Irvine
Skills you'll gain: Business Writing, Business Correspondence, Concision, Editing, Grammar, Proofreading, Business Communication, Report Writing, Global Marketing, Writing, Target Audience, Communication, Virtual Teams, Press Releases, Persuasive Communication, Presentations, Communication Strategies
Beginner · Course · 1 - 4 Weeks
Rice University
Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Graphing, Spreadsheet Software, Excel Formulas, Data Analysis, Histogram, Scatter Plots, Data Visualization Software, Data Manipulation, Data Import/Export
Mixed · Course · 1 - 4 Weeks