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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • I

      IESE Business School

      Finanzas para directivos

      Skills you'll gain: Financial Data, Financial Statements, Working Capital, Financial Analysis, Balance Sheet, Financial Management, Cash Management, Return On Investment, Forecasting, Profit and Loss (P&L) Management, Operational Analysis, Business Metrics, Accounts Receivable, Accounts Payable, Risk Analysis, Inventory Management, Business Strategy

      4.9
      Rating, 4.9 out of 5 stars
      ·
      382 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IE Business School

      Marketing Strategy Capstone Project

      Skills you'll gain: Market Research, Market Analysis, Peer Review, Marketing Planning, Marketing Management, Strategic Marketing, Customer Analysis, Hospitality Management, Consumer Behaviour, Marketing Strategy and Techniques, Marketing Effectiveness, Plan Execution, Target Market, Competitive Analysis, Product Marketing, Business

      4.7
      Rating, 4.7 out of 5 stars
      ·
      115 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Maryland, College Park

      Establishing Product-Market Fit

      Skills you'll gain: Competitive Analysis, Value Propositions, Target Market, Product Improvement, Product Management, User Experience, Product Development, Product Strategy, New Product Development, Customer Analysis, Market Analysis, User Feedback, Product Testing, Lean Methodologies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      84 reviews

      Beginner · Course · 1 - 3 Months

    • O

      O.P. Jindal Global University

      Text Mining for Marketing

      Skills you'll gain: Text Mining, Data Ethics, Data Mining, Customer Insights, Marketing Analytics, Unstructured Data, Marketing, Brand Management, Natural Language Processing, Predictive Analytics, Machine Learning, Data Quality

      Beginner · Course · 1 - 3 Months

    • Y

      Yonsei University

      International Hospitality & Healthcare Services Marketing

      Skills you'll gain: Hospitality Management, Hospitality, Customer Service, Customer experience strategy (CX), Expectation Management, Product Marketing, Service Management, Innovation, Customer experience improvement, Revenue Management, Business Marketing, Health Care, Capacity Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      538 reviews

      Mixed · Course · 1 - 4 Weeks

    • I

      Illinois Tech

      A Comprehensive Excel Masterclass

      Skills you'll gain: Capital Budgeting, Data Visualization, Microsoft Excel, Dashboard, Business Intelligence, Interactive Data Visualization, Excel Formulas, Financial Analysis, Data Analysis Expressions (DAX), Pivot Tables And Charts, Key Performance Indicators (KPIs), Google Sheets, Business Analytics, Financial Modeling, Data-Driven Decision-Making, Loans, Cash Flows

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      59 reviews

      Intermediate · Course · 1 - 4 Weeks

    • I

      Illinois Tech

      Competitive Strategy

      Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Product Strategy, Value Propositions, Organizational Strategy, Cost Reduction, Market Analysis, Value Engineering, Cost Benefit Analysis, Market Opportunities, Strategic Decision-Making, Cost Accounting, Operations Management

      Build toward a degree

      4.9
      Rating, 4.9 out of 5 stars
      ·
      55 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      Wharton Entrepreneurship Capstone

      Skills you'll gain: Proposal Development, Business Valuation, Peer Review, Financial Analysis, Due Diligence, Presentations, Entrepreneurship, Business Planning, Competitive Analysis, Constructive Feedback, Storytelling, Business Research, Financial Forecasting, Market Analysis, Business Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      262 reviews

      Mixed · Course · 1 - 3 Months

    • R

      Rice University

      Algorithmic Thinking (Part 1)

      Skills you'll gain: Graph Theory, Algorithms, Computational Thinking, Data Analysis, Data Structures, Theoretical Computer Science, Network Analysis, Analysis, Python Programming, Computer Programming

      4.6
      Rating, 4.6 out of 5 stars
      ·
      381 reviews

      Intermediate · Course · 1 - 4 Weeks

    • P

      Packt

      Six Sigma White Belt

      Skills you'll gain: Root Cause Analysis, Six Sigma Methodology, Quality Improvement, Process Improvement, Quality Management, Pareto Chart, Kaizen Methodology, Statistical Process Controls, Lean Methodologies, Quality Monitoring, Lean Manufacturing, Data Visualization, Data Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      39 reviews

      Intermediate · Course · 1 - 3 Months

    • T

      Tableau Learning Partner

      Advanced Data Visualization with Tableau

      Skills you'll gain: Data Visualization Software, Spatial Data Analysis, Tableau Software, Data Storytelling, Statistical Visualization, Interactive Data Visualization, Data Presentation, Stakeholder Communications, Geospatial Mapping, Business Reporting, Business Analytics

      4.9
      Rating, 4.9 out of 5 stars
      ·
      90 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Washington

      Practical Predictive Analytics: Models and Methods

      Skills you'll gain: Unsupervised Learning, Supervised Learning, Statistical Machine Learning, Predictive Analytics, Advanced Analytics, Statistical Methods, Decision Tree Learning, Statistical Inference, Statistical Analysis, Machine Learning Algorithms, Machine Learning, Graph Theory, Probability & Statistics, Big Data

      4.1
      Rating, 4.1 out of 5 stars
      ·
      320 reviews

      Mixed · Course · 1 - 4 Weeks

    Marketing Analytics learners also search

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    In summary, here are 10 of our most popular marketing analytics courses

    • Finanzas para directivos: IESE Business School
    • Marketing Strategy Capstone Project: IE Business School
    • Establishing Product-Market Fit: University of Maryland, College Park
    • Text Mining for Marketing: O.P. Jindal Global University
    • International Hospitality & Healthcare Services Marketing: Yonsei University
    • A Comprehensive Excel Masterclass: Illinois Tech
    • Competitive Strategy: Illinois Tech
    • Wharton Entrepreneurship Capstone: University of Pennsylvania
    • Algorithmic Thinking (Part 1): Rice University
    • Six Sigma White Belt: Packt

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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