Web Analytics and SEO

Web Analytics and SEO (Search Engine Optimization) involves the use and understanding of tools and techniques to track, analyze, measure and improve web traffic and visibility through search engines. Coursera's Web Analytics and SEO catalogue teaches you about the critical aspects of website performance analysis and enhancing search engine rankings. You'll learn everything from the basics of web analytics, understanding key metrics and data collection methods, to the principles of SEO including keyword research, link building, and website optimization. Additionally, you'll grasp the intricacies of Google Analytics, SEO strategies, and other tools to drive traffic, measure results, and ensure higher visibility for your website in the digital landscape.
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Results for "web analytics and seo"

  • Status: Free Trial

    Digital Marketing Institute

    Skills you'll gain: Data-Driven Decision-Making, Marketing Strategies, Data Ethics, Customer Analysis, Strategic Marketing, Strategic Decision-Making, Digital Marketing, Business Analytics, Marketing Analytics, Performance Measurement, MarTech, Data Analysis, Pay Per Click Advertising, Data Management, Web Analytics and SEO, Marketing Automation, Cross-Channel Marketing, Target Audience, Smart Goals

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Keyword Research, Email Marketing, Digital Marketing, Campaign Management, Marketing Analytics, Online Advertising, Performance Analysis, Consumer Behaviour, Marketing Strategies, Key Performance Indicators (KPIs), Web Analytics and SEO, Search Engine Optimization, Web Content, Customer Analysis, Data Collection, Advertising Campaigns

    4.5
    Rating, 4.5 out of 5 stars
    602 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Search Engine Marketing, Digital Marketing, Content Marketing, Web Analytics and SEO, Search Engine Optimization, Content Strategy, Marketing Planning, Marketing Strategy and Techniques, Social Media Marketing, Driving engagement, Social Media Strategy, Cross-Channel Marketing, Social Media, Marketing Automation, Campaign Management, Customer experience strategy (CX), User Experience, Brand Management, Customer Relationship Management (CRM) Software, AI Personalization

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    3.2K reviews

    Beginner · Course · 1 - 4 Weeks

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