Product Management

Product Management is a crucial function that guides every step of a product's lifecycle, from development to positioning and pricing, by understanding the market and consumer needs. Coursera's product management catalogue equips you with the knowledge and tools to develop, launch and manage products successfully. You'll learn how to conduct market analysis, create actionable product strategies, define product roadmaps, work effectively with cross-functional teams and understand the metrics for tracking product success. This skill is vital to drive innovation and growth in any technology, retail, manufacturing, or service organisation.
36credentials
2online degrees
105courses

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  • This role has a $158,592 median salary ¹.

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    A Product Manager oversees product development, ensuring it meets user needs and business goals while managing roadmaps and coordinating teams.

    This role has a $158,592 median salary ¹.

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Find the Best Product Management Course for Your Goals

  • Status: Free Trial

    Skills you'll gain: Strategic Decision-Making, Brand Management, Marketing Strategies, Strategic Marketing, Branding, Data-Driven Decision-Making, Marketing Communications, Product Management, Product Marketing, Marketing, Consumer Behaviour, Marketing Channel, Go To Market Strategy, Case Studies

  • Skills you'll gain: Product Knowledge, Product Marketing, Product Management, Product Assortment, Product Strategy, Go To Market Strategy, Product Development, New Product Development, Performance Analysis

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: New Product Development, Innovation, Market Opportunities, Ideation, Entrepreneurship, Product Management, Corporate Strategy, Customer Analysis, Competitive Analysis, Market Analysis, Initiative and Leadership, Target Market, Business Strategy, Value Propositions

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Competitive Analysis, Value Propositions, Target Market, Product Improvement, Product Management, User Experience, Product Development, Product Design, Product Strategy, New Product Development, Customer Analysis, Market Analysis, Product Requirements, User Feedback, Product Testing, Needs Assessment, Ideation

  • Status: Free Trial

    Skills you'll gain: Management Accounting, Cost Accounting, Cost Control, Financial Accounting, Accounting, Business Metrics, Operational Analysis, Product Management, Operational Efficiency, Profit and Loss (P&L) Management, Strategic Decision-Making, Operations, Decision Making, Financial Analysis, Cost Management, Analysis, Sales

  • Status: Free Trial

    Skills you'll gain: Product Management, Product Lifecycle Management, Marketing Communications, Product Strategy, Marketing, Strategic Marketing, Marketing Planning, Promotional Strategies, Marketing Channel, Advertising, Integrated Marketing Communications, Media Planning, Price Negotiation, Sales Strategy

  • University of Illinois Urbana-Champaign

    Skills you'll gain: Customer Insights, Design Thinking, New Product Development, Customer experience strategy (CX), Customer experience improvement, Product Development, Consumer Behaviour, Business Research, User Research, Persona Development, Product Management, Market Research, Process Mapping, Case Studies, Product Strategy, Innovation, Needs Assessment

  • University of Illinois Urbana-Champaign

    Skills you'll gain: New Product Development, Product Development, Design Thinking, Market Research, Quantitative Research, Product Management, Customer Insights, Consumer Behaviour, Market Analysis, Target Market, Forecasting, Innovation, Needs Assessment, Analysis, Data Collection, Technology Solutions

  • Status: New
    Status: Free Trial

    Skills you'll gain: Business Process Modeling, Responsible AI, Business Process, Digital Transformation, Business Process Management, Business Process Improvement, Google Gemini, AI Product Strategy, Workflow Management, ChatGPT, Market Opportunities, Scalability, Product Management, Generative AI, Sustainable Development, Data Ethics, Sustainability Reporting, Prompt Engineering, AI Personalization, Automation

  • Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Competitive Analysis, Product Strategy, Product Management, Strategic Prioritization, Market Analysis, Product Roadmaps, Goal Setting, Business Strategy, Strategic Thinking, Strategic Decision-Making, Team Motivation, Market Dynamics, Customer Insights, Regulatory Compliance

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Product Lifecycle Management, Enterprise Architecture, Product Management, Product Strategy, User Research, New Product Development, Scalability, Lean Methodologies, Product Roadmaps, User Centered Design, Product Development, Growth Strategies, Market Opportunities, Innovation, Case Studies, Market Research

  • Status: Free Trial

    University of Colorado System

    Skills you'll gain: Product Roadmaps, Cross-Functional Collaboration, Product Development, Cross-Functional Team Leadership, Team Building, Collaboration, Meeting Facilitation, Teamwork, Empathy, Team Management, Team Motivation, Cooperation, Personal Development, Product Management, Team Leadership, Strategic Leadership, Discussion Facilitation, Self-Awareness, Leadership, Conflict Management

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Leading partners

  • SkillUp
  • University of Maryland, College Park
  • IE Business School
  • Advancing Women in Tech
  • University of Virginia
  • IBM
  • University of Illinois Urbana-Champaign
  • Packt