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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      Small Business Marketing Using YouTube

      Skills you'll gain: Marketing Analytics, Video Production, Social Media Marketing, Business Marketing, Marketing Channel, Customer Engagement, Gmail, Target Audience, Content Creation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of London

      Fundamentals of Marketing Strategy

      Skills you'll gain: Marketing Planning, Strategic Marketing, Marketing Strategy and Techniques, Competitive Analysis, Marketing, Business Strategy, Market Analysis, Market Research, Target Market, Market Opportunities, Branding, Business Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      214 reviews

      Mixed · Course · 1 - 4 Weeks

    • E

      Emory University

      Managing Uncertainty in Marketing Analytics

      Skills you'll gain: Probability Distribution, Marketing Analytics, Probability, Microsoft Excel, Statistics, Statistical Modeling, Forecasting, Decision Making, Simulation and Simulation Software, Insurance and Warranty Claims Processing, Risk Analysis

      4.3
      Rating, 4.3 out of 5 stars
      ·
      68 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      Supervised Text Classification for Marketing Analytics

      Skills you'll gain: Supervised Learning, Marketing Analytics, Machine Learning, Deep Learning, Machine Learning Algorithms, Tensorflow, Scikit Learn (Machine Learning Library), Python Programming, Marketing, Natural Language Processing, Google Cloud Platform, Artificial Neural Networks, Text Mining, Performance Metric

      Build toward a degree

      3.1
      Rating, 3.1 out of 5 stars
      ·
      14 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      Unsupervised Text Classification for Marketing Analytics

      Skills you'll gain: Unsupervised Learning, Unstructured Data, Text Mining, Machine Learning Methods, Deep Learning, Marketing Analytics, Machine Learning, JSON, Data Science, Natural Language Processing, Data Processing

      Build toward a degree

      Intermediate · Course · 1 - 3 Months

    • G

      Google

      Google Data Analytics Capstone: Complete a Case Study

      Skills you'll gain: Interviewing Skills, Data Analysis, Google Analytics, Data Processing, Analytical Skills, Artificial Intelligence, R Programming, Data Storytelling, Project Documentation, Presentations, Portfolio Management, LinkedIn

      4.8
      Rating, 4.8 out of 5 stars
      ·
      18K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      Introduction to Marketing

      Skills you'll gain: Go To Market Strategy, Branding, Consumer Behaviour, Strategic Marketing, Marketing, Brand Strategy, Communication Strategies, Marketing Strategy and Techniques, Marketing Communications, Brand Loyalty, Customer experience strategy (CX), Customer Insights, Brand Awareness, Price Negotiation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13K reviews

      Mixed · Course · 1 - 3 Months

    • D

      Digital Marketing Institute

      Social Media and Digital Marketing Fundamentals

      Skills you'll gain: Digital Media Strategy, Social Media Marketing, Content Marketing, Digital Marketing, Marketing, Social Media, Marketing Strategies, Digital Content, Social Media Strategy, Integrated Marketing Communications, Consumer Behaviour, Digital Transformation, Content Strategy, Scheduling, Target Audience, Customer Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      351 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Digital Media and Marketing Strategies

      Skills you'll gain: Digital Media Strategy, Online Advertising, Digital Marketing, Content Marketing, Marketing Strategies, Social Media Marketing, Marketing Effectiveness, Social Media, Shared Media, Paid media, Integrated Marketing Communications, Risk Management, Search Engine Optimization, Customer Relationship Management, Owned Media, Key Performance Indicators (KPIs)

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IBM

      IBM AI Foundations for Business

      Skills you'll gain: Large Language Modeling, Data Literacy, Data Mining, Artificial Intelligence, Generative AI, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Information Architecture, Strategic Decision-Making, Enterprise Architecture, Cloud Computing, Applied Machine Learning, Data Analysis, Data Science, Deep Learning, Digital Transformation, Data Strategy, Business Strategy, Business Process Automation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      93K reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      University of Pennsylvania

      Accounting Analytics

      Skills you'll gain: Financial Data, Financial Analysis, Financial Statement Analysis, Financial Forecasting, Business Analytics, Predictive Analytics, Analytics, Forecasting, Financial Statements, Accounting, Business Metrics, Performance Analysis, Anomaly Detection, Return On Investment, Key Performance Indicators (KPIs), Business Strategy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      3K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      University of Amsterdam

      Data Analytics for Lean Six Sigma

      Skills you'll gain: Lean Six Sigma, Statistical Hypothesis Testing, Minitab, Regression Analysis, Data Visualization Software, Probability Distribution, Descriptive Statistics, Data Analysis, Statistical Analysis, Box Plots, Analytics, Process Improvement, Correlation Analysis, Variance Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.4K reviews

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Small Business Marketing Using YouTube: Coursera Project Network
    • Fundamentals of Marketing Strategy: University of London
    • Managing Uncertainty in Marketing Analytics: Emory University
    • Supervised Text Classification for Marketing Analytics: University of Colorado Boulder
    • Unsupervised Text Classification for Marketing Analytics: University of Colorado Boulder
    • Google Data Analytics Capstone: Complete a Case Study: Google
    • Introduction to Marketing: University of Pennsylvania
    • Social Media and Digital Marketing Fundamentals: Digital Marketing Institute
    • Digital Media and Marketing Strategies: University of Illinois Urbana-Champaign
    • IBM AI Foundations for Business: IBM

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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