Content Marketing

Content Marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Coursera's Content Marketing catalogue teaches you the principles and strategies behind successful content marketing. You'll learn how to create and deliver engaging content, understand the role of content in a broader marketing strategy, and use analytical tools to measure the success and impact of your content. This knowledge will equip you to create meaningful connections with your audience, build brand awareness, generate leads, and boost your overall marketing efforts.
20credentials
67courses

Filter by

Skip to search results

Subject
Required

Language
Required

The language used throughout the course, in both instruction and assessments.

Learning Product
Required

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.
Graduate level learning within reach.

Level
Required

Duration
Required

Subtitles
Required

Educator
Required

Find the best Content Marketing course for your goals

  • Coursera

    Skills you'll gain: Facebook, Target Audience, Social Media Marketing, Content Marketing, Goal Setting, Social Media Strategy, Social Media, Marketing, Marketing Planning, Drive Engagement, Writing, Business Strategy

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    Status: Preview

    SkillsBooster Academy

    Skills you'll gain: Marketing Automation, Strategic Leadership, Dashboard, Business Intelligence, Business Marketing, Marketing Strategies, Strategic Marketing, AI Personalization, Business Strategy, Marketing Analytics, Customer Analysis, Generative AI, Business Modeling, Deepseek, Market Analysis, Content Marketing, Media Planning, Prompt Engineering, Online Advertising, Digital Marketing

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial

    Coursera

    Skills you'll gain: Brand Awareness, Social Media Marketing, Target Audience, Social Media, Brand Strategy, Digital Media Strategy, Branding, Content Marketing, Content Strategy, Social Media Strategy, Marketing Communications, Marketing Analytics, Customer Engagement

    4.6
    Rating, 4.6 out of 5 stars
    14 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial

    Northwestern University

    Skills you'll gain: Real Time Data, Social Media Content, Social Media, Social Media Marketing, Big Data, Crisis Management, Analytics, Content Marketing, Social Media Strategy, Text Mining, Data-Driven Decision-Making, Competitive Analysis, Brand Strategy

    4.7
    Rating, 4.7 out of 5 stars
    1.6K reviews

    Mixed · Course · 1 - 4 Weeks

  • Coursera

    Skills you'll gain: Marketing Materials, Marketing Design, Presentations, Data Visualization, Content Creation, Graphic Design, Shared Media, Content Marketing, Social Media, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    Status: Preview

    Coursera

    Skills you'll gain: Instagram, Social Media Content, Content Creation, Content Performance Analysis, Content Marketing, Social Media, Drive Engagement, Social Media Strategy, Digital Media Strategy

    Beginner · Course · 1 - 4 Weeks

  • Coursera

    Skills you'll gain: Social Media Content, Social Media Management, Content Creation, Social Media Marketing, Social Media, Social Media Campaigns, Social Media Strategy, Content Marketing, Content Management

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera

    Skills you'll gain: Marketing Materials, Marketing Collateral, Presentations, Email Marketing, Content Creation, Brand Awareness, Marketing Design, Driving engagement, Social Media Content, Content Marketing, Sales Presentations, Promotional Materials, Branding, Marketing Communications, Digital Marketing, Entrepreneurship

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    GRAMMY GO

    Skills you'll gain: Marketing Budgets, Digital Media Strategy, Media Strategy, Content Strategy, Promotional Strategies, Marketing Analytics, Customer Engagement, Content Marketing, Brand Awareness, Marketing Strategies, Trend Analysis, Brand Strategy, Social Media Strategy, Data-Driven Decision-Making, Campaign Management, Social Media, Key Performance Indicators (KPIs), Strategic Partnership

    4.9
    Rating, 4.9 out of 5 stars
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    HubSpot Academy

    Skills you'll gain: Sales Enablement, Sales Strategy, Lead Generation, Sales Training, Sales, Sales Process, Customer Success Management, Content Marketing, Target Audience, Content Strategy, Customer Engagement, Content Creation, Service Level Agreement

    Beginner · Course · 1 - 3 Months

  • Coursera

    Skills you'll gain: Canva (Software), Color Theory, Photo Editing, Scalability, Design Elements And Principles, Typography, Graphic Design, Content Creation, Content Marketing, Digital Marketing

    Intermediate · Guided Project · Less Than 2 Hours

  • Coursera

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Instagram, Facebook, Brand Awareness, Marketing, Content Marketing, Marketing Strategy and Techniques, Marketing Analytics, Web Analytics, Drive Engagement, Business

    4.6
    Rating, 4.6 out of 5 stars
    32 reviews

    Beginner · Guided Project · Less Than 2 Hours