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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • D

      Duke University

      AI Product Management

      Skills you'll gain: Deep Learning, MLOps (Machine Learning Operations), Data Ethics, Data Management, Unsupervised Learning, Human Computer Interaction, User Experience Design, Classification And Regression Tree (CART), Data Quality, Human Centered Design, Machine Learning, Human Factors, Regression Analysis, Technical Management, Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Artificial Neural Networks, Decision Tree Learning, Data Processing, Personally Identifiable Information

      4.7
      Rating, 4.7 out of 5 stars
      ·
      779 reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IBM

      Data Science Fundamentals with Python and SQL

      Skills you'll gain: Dashboard, SQL, Descriptive Statistics, Jupyter, Statistical Analysis, Data Analysis, Probability Distribution, Pandas (Python Package), Data Visualization Software, Statistics, Data Visualization, Databases, Stored Procedure, Web Scraping, Relational Databases, Computer Programming Tools, Automation, Data Analysis Software, Data Science, Python Programming

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      71K reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IE Business School

      Marketing Strategy

      Skills you'll gain: Survey Creation, Surveys, Marketing Planning, Market Research, Business Research, Product Marketing, Consumer Behaviour, Value Propositions, Market Analysis, Marketing, Business Planning, Marketing Channel, Peer Review, Product Strategy, Target Market, Research Design, Data Analysis, Marketing Strategies, Marketing Communications, Strategic Marketing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      6.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      U

      University of London

      Managing the Company of the Future

      Skills you'll gain: Organizational Change, Leadership and Management, Business Management, Innovation, Change Management, Organizational Structure, Leadership, Personal Development, Decision Making, Goal Setting, Collaboration

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.6K reviews

      Mixed · Course · 1 - 3 Months

    • I

      IBM

      Introduction to Data Science

      Skills you'll gain: SQL, Jupyter, Data Literacy, Data Mining, Peer Review, Data Modeling, Databases, Stored Procedure, Relational Databases, Database Design, Query Languages, Data Science, Database Management, Big Data, Computer Programming Tools, Data Analysis Software, Data Cleansing, GitHub, Cloud Computing, Data Analysis

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      98K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      U

      University of Geneva

      International Organizations Management

      Skills you'll gain: International Relations, Leadership and Management, Strategic Partnership, Marketing, Fundraising, Leadership, Governance, Public Policies, Business, Organizational Strategy, Organizational Structure, World History, Cross-Functional Collaboration

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2K reviews

      Beginner · Course · 1 - 3 Months

    • I

      IBM

      Generative AI for Project Managers

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, OpenAI, Project Management, Workflow Management, Project Management Life Cycle, Large Language Modeling, Team Building, Project Planning, Microsoft Copilot, Artificial Intelligence, Program Development, Project Documentation, Risk Management, Business Ethics, Image Analysis, Content Creation, Virtual Environment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.3K reviews

      Intermediate · Specialization · 1 - 3 Months

    • I

      IBM

      Applied Software Engineering Fundamentals

      Skills you'll gain: Software Development Life Cycle, Linux Commands, Unit Testing, Bash (Scripting Language), Shell Script, Git (Version Control System), GitHub, Development Environment, Version Control, File Management, Jupyter, Software Engineering, Software Development Tools, Application Deployment, Collaborative Software, Automation, Flask (Web Framework), Web Scraping, Python Programming, Software Testing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      47K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Illinois Urbana-Champaign

      Strategic Leadership and Management

      Skills you'll gain: Business Strategy, Organizational Change, Stakeholder Management, Organizational Structure, Corporate Strategy, Governance, Organizational Strategy, Team Building, Strategic Leadership, Conflict Management, Leadership Development, Organizational Leadership, Business Management, Trustworthiness, Organizational Effectiveness, Business Ethics, Team Management, Team Motivation, Change Management, Decision Making

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      9.9K reviews

      Beginner · Specialization · 3 - 6 Months

    • U
      I
      I

      Multiple educators

      Data Science Foundations

      Skills you'll gain: Dashboard, Pseudocode, Jupyter, Algorithms, Data Literacy, Data Mining, Pandas (Python Package), Data Visualization Software, Correlation Analysis, Web Scraping, NumPy, Probability & Statistics, Predictive Modeling, Big Data, Computer Programming Tools, Automation, Data Analysis Software, Data Collection, Machine Learning Algorithms, Unsupervised Learning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      112K reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IBM

      IBM Data Management

      Skills you'll gain: Dashboard, Data Storytelling, Data Warehousing, SQL, Data Governance, Data Security, Data Migration, Database Design, Data Literacy, Descriptive Statistics, Extract, Transform, Load, Data Mining, Cloud Storage, Data Visualization Software, Data Store, IBM DB2, Data Management, Relational Databases, MySQL, Excel Formulas

      4.7
      Rating, 4.7 out of 5 stars
      ·
      16K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      University of Colorado System

      Database Management Essentials

      Skills you'll gain: Database Design, Relational Databases, Data Modeling, Database Management Systems, Databases, Oracle Databases, SQL, Query Languages, PostgreSQL, Systems Design

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.4K reviews

      Intermediate · Course · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…91011…681

    In summary, here are 10 of our most popular brand management courses

    • AI Product Management: Duke University
    • Data Science Fundamentals with Python and SQL: IBM
    • Marketing Strategy: IE Business School
    • Managing the Company of the Future: University of London
    • Introduction to Data Science: IBM
    • International Organizations Management : University of Geneva
    • Generative AI for Project Managers: IBM
    • Applied Software Engineering Fundamentals: IBM
    • Strategic Leadership and Management: University of Illinois Urbana-Champaign
    • Data Science Foundations: University of London

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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