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    • Advertising

    Advertising Courses Online

    Understand advertising strategies and media planning. Learn to create and manage ad campaigns across various platforms.

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    Explore the Advertising Course Catalog

    • A

      Aptly

      Google Search Advertising Implementation

      Skills you'll gain: Google Ads, Advertising Campaigns, Search Engine Marketing, Pay Per Click Advertising, Performance Analysis, Bidding, Campaign Management, Digital Advertising, Web Analytics, Key Performance Indicators (KPIs), Target Audience, Budget Management

      Beginner · Course · 1 - 3 Months

    • D

      Digital Marketing Institute

      Facebook, Instagram, and Snapchat Marketing

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Management, Facebook, Instagram, Target Audience, Online Advertising, Advertising Campaigns, Social Media Campaigns, Social Media Strategy, Digital Advertising, Brand Awareness, Marketing, Performance Analysis, Content Creation

      4.1
      Rating, 4.1 out of 5 stars
      ·
      74 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IE Business School

      Storytelling in Branding and Content Marketing

      Skills you'll gain: Storytelling, Content Marketing, Brand Strategy, Content Creation, Branding, Marketing Communications, Brand Awareness, Advertising, Content Strategy, Journalism, Customer Engagement, Presentations, Target Audience

      4.4
      Rating, 4.4 out of 5 stars
      ·
      319 reviews

      Beginner · Course · 1 - 3 Months

    • C

      California Institute of the Arts

      Brand New Brand

      Skills you'll gain: Logo Design, Style Guides, Branding, Typography, Graphic and Visual Design, Brainstorming, Design Research, Adobe InDesign, Creativity, Color Theory, Design Elements And Principles

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.3K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free
      Free
      C

      Coursera Instructor Network

      GenAI for Dynamic Advertising and Media Buying

      Skills you'll gain: Pay Per Click Advertising, Google Ads, Advertising Campaigns, Media Buying, Content Performance Analysis, Online Advertising, Digital Advertising, Advertising, Generative AI Agents, Data Ethics, Campaign Management, Paid media, Marketing Automation, AI Personalization, Automation, Content Creation, A/B Testing, Budget Management

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Global Challenges in Business

      Skills you'll gain: Global Marketing, Virtual Teams, Diversity Marketing, Cultural Sensitivity, Cultural Diversity, Intercultural Competence, Consumer Behaviour, Business Strategy, Diversity and Inclusion, Marketing Planning, Culture, Team Management, Marketing, Strategic Marketing, International Relations, Advertising, Negotiation, Leadership and Management, Diversity Awareness, Strategic Decision-Making

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      498 reviews

      Beginner · Specialization · 3 - 6 Months

    • P

      Pontificia Universidad Católica de Chile

      Marketing Digital en Acción

      Skills you'll gain: Digital Marketing, Digital Media Strategy, Campaign Management, Marketing Strategies, Social Media Marketing, Content Marketing, Marketing, Target Audience, Content Creation, Digital Advertising, Goal Setting, Content Strategy, Marketing Channel

      4.8
      Rating, 4.8 out of 5 stars
      ·
      105 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      J

      Johns Hopkins University

      Neuromarketing

      Skills you'll gain: Research Design, Science and Research, Laboratory Research, Research Methodologies, Research, Consumer Behaviour, Influencing, Marketing Psychology, Persuasive Communication, Statistical Analysis, Ethical Standards And Conduct, Data Analysis, Data Collection, Advertising, Behavioral Economics, Experimentation, Neurology, Decision Making, Qualitative Research, Psychology

      4.5
      Rating, 4.5 out of 5 stars
      ·
      10 reviews

      Intermediate · Specialization · 3 - 6 Months

    • E

      ESSEC Business School

      The fundamentals of hotel distribution

      Skills you'll gain: Hospitality Management, Hospitality, Business Modeling, Revenue Management, Direct Marketing, Booking (Sales), E-Commerce, Online Advertising, Strategic Partnership, Web Analytics and SEO, Competitive Analysis, Marketing Strategies, Web Design and Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.4K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      UNSW Sydney (The University of New South Wales)

      Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences

      Skills you'll gain: Storytelling, User Experience Design, Content Creation, Storyboarding, Multimedia, Animation and Game Design, Augmented and Virtual Reality (AR/VR), Design Research, Creativity, Emerging Technologies, Qualitative Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      927 reviews

      Mixed · Course · 1 - 3 Months

    • I

      Illinois Tech

      Digital Marketing

      Skills you'll gain: Pay Per Click Advertising, Digital Marketing, Web Analytics, Email Marketing, Paid media, Digital Advertising, Google Ads, Social Media Campaigns, Marketing Strategies, Online Advertising, Social Media Marketing, Google Analytics, Web Analytics and SEO, Web Design and Development, Marketing, Marketing Analytics, Search Engine Optimization, Social Media, Campaign Management, Search Engine Marketing

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      35 reviews

      Advanced · Course · 1 - 3 Months

    • Status: New
      New
      U

      University of Maryland, College Park

      Online Advertising & Social Media

      Skills you'll gain: Online Advertising, Data Presentation, Data Visualization, Digital Advertising, Advertising, Analytics, Big Data, Social Media Strategy, Social Media, Data Ethics, Marketing, Social Media Marketing, Data-Driven Decision-Making, Return On Investment, Trend Analysis, Customer Engagement, Information Privacy

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular advertising courses

    • Google Search Advertising Implementation: Aptly
    • Facebook, Instagram, and Snapchat Marketing: Digital Marketing Institute
    • Storytelling in Branding and Content Marketing : IE Business School
    • Brand New Brand: California Institute of the Arts
    • GenAI for Dynamic Advertising and Media Buying: Coursera Instructor Network
    • Global Challenges in Business: University of Illinois Urbana-Champaign
    • Marketing Digital en Acción: Pontificia Universidad Católica de Chile
    • Neuromarketing: Johns Hopkins University
    • The fundamentals of hotel distribution: ESSEC Business School
    • Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences: UNSW Sydney (The University of New South Wales)

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Advertising

    Advertising courses on Coursera provide learners with a wide array of skills necessary for successful advertising campaigns in various media:

    • Fundamentals of Advertising: Understand the core principles of advertising, including strategy, design, and media selection.
    • Digital Marketing Techniques: Master the tools and techniques for digital advertising, including social media, search engine marketing (SEM), and display advertising.
    • Copywriting: Learn how to craft compelling messages that resonate with target audiences and encourage engagement.
    • Data Analysis and Metrics: Gain proficiency in measuring advertising effectiveness using analytics and key performance indicators (KPIs).
    • Brand Management: Develop skills to build and maintain a strong brand through consistent and effective advertising.
    • Consumer Behavior: Understand the psychological and social factors that influence consumer decisions and how to leverage this knowledge in advertising strategies.
    • Creative Development: Explore creative process management from concept development to execution, ensuring creative aligns with marketing objectives. ‎

    Advertising courses on Coursera are designed to accommodate learners at all levels:

    • Beginners: No prior marketing experience is needed for introductory courses that cover the basics of advertising and its role in marketing.
    • Intermediate Marketers: Those with some marketing background can deepen their understanding of specific advertising channels and strategies.
    • Advanced Professionals: Experienced marketers can enhance their skills with advanced courses on strategic advertising, integrated marketing communications, and leadership in advertising teams.

    Courses are structured to provide foundational knowledge and then build up to more complex concepts and practices. ‎

    Participants in Advertising courses on Coursera can earn several types of credentials that enhance their career prospects:

    • Certificates of Completion: Showcase your newly acquired advertising skills on your resume or LinkedIn profile.
    • Professional Certificates: Certify your expertise in specific areas of advertising such as digital marketing or brand management.
    • Specializations: Engage in comprehensive study paths that cover multiple aspects of advertising, preparing you for senior roles or entrepreneurial ventures.

    These credentials are valuable for professionals looking to advance their careers in advertising, marketing, and related fields.‎

    Skills acquired from Advertising courses can lead to numerous career paths within the marketing and communication industries:

    • Advertising Manager: Plan and execute advertising campaigns across various media.
    • Digital Marketing Specialist: Develop and manage online advertising strategies to maximize online presence and engagement.
    • Brand Strategist: Guide the strategic direction of a brand's advertising efforts to ensure consistency and effectiveness.
    • Creative Director: Lead the creative team in generating innovative ideas and visuals for campaign materials.
    • Media Planner/Buyer: Determine the most effective media for campaigns and negotiate ad placements.
    • Marketing Analyst: Use data to analyze market trends and the effectiveness of advertising campaigns.

    Proficiency in advertising is crucial for driving business growth and creating impactful brand interactions in today's competitive market. ‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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