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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Cybersecurity Foundations for Risk Management

      Skills you'll gain: Cyber Governance, Vulnerability Management, Cyber Attacks, Cybersecurity, Cyber Risk, Threat Management, Security Management, Vulnerability Assessments, Threat Detection, Cyber Security Strategy, Risk Management, Security Awareness, Information Systems Security, Cyber Operations, Incident Response, Network Security, Asset Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      121 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      H

      HubSpot Academy

      Sales Training: Sales Team Management

      Skills you'll gain: Sales Management, Sales Enablement, Sales Training, Management Training And Development, Target Market, Sales Strategy, Sales Process, Employee Training, Employee Coaching, Talent Acquisition, Employee Onboarding, Recruitment, Business Metrics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      106 reviews

      Beginner · Course · 1 - 4 Weeks

    • T

      The State University of New York

      Strategic Self-Marketing and Personal Branding

      Skills you'll gain: Marketing Communications, Advertising, Promotional Strategies, Branding, Presentations, Strategic Marketing, Marketing Strategies, LinkedIn, Self-Awareness, Professional Development, Professional Networking, Lifelong Learning, Public Relations, Constructive Feedback

      4.4
      Rating, 4.4 out of 5 stars
      ·
      232 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      Indian School of Business

      Design your own trading strategy – Culminating Project

      Skills you'll gain: Peer Review, Data Collection, Financial Trading, Project Design, Portfolio Management, Securities Trading, Business Planning, Financial Market, Market Analysis, Strategic Thinking, Investment Management, Performance Analysis, Equities

      4.5
      Rating, 4.5 out of 5 stars
      ·
      102 reviews

      Intermediate · Course · 1 - 3 Months

    • D

      DeepLearning.AI

      IA Para Todos (Português)

      Skills you'll gain: Business Strategies, Business Strategy, Artificial Intelligence, Data Ethics, Team Building, Data Science, Machine Learning, Artificial Neural Networks, Deep Learning, Data Modeling, Business Transformation, Business Operations

      4.9
      Rating, 4.9 out of 5 stars
      ·
      17 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      I

      IIT Bombay

      Introduction to Tech Entrepreneurship

      Skills you'll gain: Entrepreneurial Finance, Go To Market Strategy, Value Propositions, New Product Development, Product Development, Business Modeling, Presentations, Entrepreneurship, Sales Presentations, Persona Development, Business Communication, Customer Analysis, Financial Statements, Innovation, Business Strategy, Technical Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      78 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      D

      Duke University

      ESG for All

      Skills you'll gain: Environmental Social And Corporate Governance (ESG), Strategic Prioritization, Corporate Sustainability, Prioritization, Business Ethics, Governance, Accountability, Sustainability Reporting, Advocacy, Diversity and Inclusion, Ethical Standards And Conduct, Strategic Thinking, Compliance Management, Regulatory Compliance, Business Solutions, Environmental Issue, Business Priorities, Business Transformation, Social Justice, Communication

      4.5
      Rating, 4.5 out of 5 stars
      ·
      45 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      Content Marketing Using Generative AI

      Skills you'll gain: Large Language Modeling, Customer Insights, Keyword Research, Search Engine Marketing, AI Personalization, Pay Per Click Advertising, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing, Generative AI, Marketing Analytics, Consumer Behaviour, Persona Development

      4
      Rating, 4 out of 5 stars
      ·
      52 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      G

      Goldman Sachs

      Fundamentals of Management, with Goldman Sachs 10,000 Women

      Skills you'll gain: Human Resources Management and Planning, Employee Performance Management, Talent Management, Delegation Skills, People Management, Subcontracting, Business Strategy, Employee Training, Organizational Structure

      4.7
      Rating, 4.7 out of 5 stars
      ·
      567 reviews

      Mixed · Course · 1 - 4 Weeks

    • E

      ESSEC Business School

      Companies and climate change

      Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Environmental Management Systems, Business Transformation, Business Risk Management, Cost Reduction, Business Strategy, Environmental Policy, Stakeholder Engagement, Finance

      4.6
      Rating, 4.6 out of 5 stars
      ·
      118 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Strategic Communication Campaigns

      Skills you'll gain: Strategic Communication, Communication Planning, Target Audience, Campaign Management, Advertising, Marketing Communications, Advertising Campaigns, Resource Allocation, Media Strategy, Brand Management, Public Relations, Brand Strategy, Paid media, Social Media Campaigns, Earned Media, Communication Strategies, Integrated Marketing Communications, Program Evaluation, Content Performance Analysis, Owned Media

      4.7
      Rating, 4.7 out of 5 stars
      ·
      37 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad Nacional Autónoma de México

      Introducción a la estrategia

      Skills you'll gain: Organizational Strategy, Governance, Corporate Strategy, Organizational Structure, Competitive Analysis, Business Planning, Business Strategy, Environmental Social And Corporate Governance (ESG), Business, Strategic Thinking, Entrepreneurship, Market Analysis, Stakeholder Management, Goal Setting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      526 reviews

      Mixed · Course · 1 - 3 Months

    Marketing Strategy learners also search

    Marketing
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    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…899091…289

    In summary, here are 10 of our most popular marketing strategy courses

    • Cybersecurity Foundations for Risk Management: Kennesaw State University
    • Sales Training: Sales Team Management: HubSpot Academy
    • Strategic Self-Marketing and Personal Branding: The State University of New York
    • Design your own trading strategy – Culminating Project: Indian School of Business
    • IA Para Todos (Português): DeepLearning.AI
    • Introduction to Tech Entrepreneurship: IIT Bombay
    • ESG for All: Duke University
    • Content Marketing Using Generative AI : University of Virginia Darden School Foundation
    • Fundamentals of Management, with Goldman Sachs 10,000 Women: Goldman Sachs
    • Companies and climate change: ESSEC Business School

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Strategy

    Marketing strategy is the overarching plan of a company to sell its products or services and enhance the perception of its brand. Developing a marketing strategy requires understanding your customers through market research, conducting market analysis to segment the market and position your value proposition, and then developing a communications and marketing plan to reach your target customers effectively. Appropriate marketing strategies may vary widely depending on the product or service you’re selling, but it’s a vitally important part of any successful business.

    Traditionally, developing a market strategy relied on in-person focus groups and surveys for market research and channels like print and television advertising to reach customers. However, the internet and today’s world of e-commerce has created a new digital marketing landscape that many companies are exploring. Your target customers’ online shopping habits, social media activities, and internet searches create a vast amount of data that can be harnessed with marketing analytics to yield important insights for market research. And emerging online channels like content marketing and social media marketing give you new ways to reach your customers in ways that are often more engaging and effective than traditional media.

    At the end of the day, however, marketing strategy still relies on the tried-and-true maxim of “know your customer.” Regardless of who your customers are and how you decide to reach them, a good marketing strategy will focus on presenting them with products and services that meet their needs in a way they can understand and connect with.‎

    A strong understanding of all aspects of marketing strategy is essential for a career as a marketing and advertising manager. These experts are responsible for overseeing market research, identifying target customer segments, developing marketing plans to reach them effectively, and managing teams of graphic designers, content writers, and other marketing professionals to create and run the campaign. It’s a job that requires both creativity, strategic thinking, and management skills, and it has only become more complex with the advent of digital marketing and e-commerce.

    According to the Bureau of Labor Statistics (BLS), marketing managers received a median annual wage of $135,900 in 2019, and these jobs are expected to grow faster than average over the next decade. Unsurprisingly, BLS also notes that “managers who can navigate the digital world should have the best prospects,” underscoring the importance of a digital marketing background for today’s top professionals in the field.‎

    Yes! Coursera offers a wealth of opportunities to learn online about marketing, including marketing strategy and related topics in content marketing, marketing analytics, and other important areas of digital marketing. You can take courses and Specializations spanning multiple courses from top-ranked schools like University of California, Davis, University of Pennsylvania, IE Business School, and University of Virginia. And, since you can view course materials and complete assignments on a flexible schedule, learning on Coursera is a great way to build marketing strategy skills for the digital era while maintaining your existing work or family life.‎

    A background in sales or any other experiences interacting with consumers can be helpful before you start studying marketing strategy. A basic understanding of profit, revenue, and quantitative or qualitative data analysis can help you move through your lessons faster. Because lots of businesses are increasingly reliant on online marketing, knowledge of social media platforms and advertising tools such as Google Ads is also helpful.‎

    People who are best suited for roles in marketing strategy are persuasive and creative. They're able to think of the world from the consumer's perspective and come up with messaging that inspires others to take action. An analytic mindset is also useful, as the field requires you to adopt an organized, tactical approach to challenges and measure progress by looking at specific metrics.‎

    Consumer behavior and psychology are topics that relate to marketing strategy, and studying them can help you better understand what motivates a target audience. You can also study topics such as business management, brand development, and nonprofits to gain a better understanding of how successful businesses and organizations thrive with the right marketing strategy.‎

    People with a background in marketing strategy can find jobs with advertising agencies or in the marketing department of a large business. Startups and political campaigns may also hire marketing strategists to ensure that target audiences are receptive to messaging. Some strategists work remotely, while others work in-house in an office setting.‎

    Learning about marketing strategy is right for you if you're passionate about bringing attention to a brand. This might include a business that you currently work for or a business that you plan to start. If you enjoy carefully laying out strategies and experimenting with persuasive messages, this could be the right topic for you to study.‎

    Online Marketing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Marketing Strategy skills. Choose from a wide range of Marketing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Marketing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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