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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • M

      Meta

      Publicidad con Meta

      Skills you'll gain: Content Performance Analysis, Campaign Management, Performance Analysis, Social Media Campaigns, Marketing Budgets, Facebook, Advertising Campaigns, Performance Metric, Advertising, Online Advertising, Digital Advertising, Target Audience, Paid media, Social Media, Instagram, Social Media Marketing, Bidding, Budget Management, Scheduling

      4.9
      Rating, 4.9 out of 5 stars
      ·
      223 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      I

      Illinois Tech

      Business & Technology

      Skills you'll gain:

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      62 reviews

      Intermediate · Specialization · 3 - 6 Months

    • S

      SkillUp EdTech

      Tableau Data Analyst Certification Preparation

      Skills you'll gain: Dashboard, Data Storytelling, Tableau Software, Peer Review, Data Visualization Software, Presentations, Interactive Data Visualization, Data Visualization, Data Cleansing, Business Intelligence, Real Time Data, Data Manipulation, Data Presentation, Data Analysis Expressions (DAX), Data Quality, Data Transformation, Data Sharing, Data Integration, Pivot Tables And Charts, Data Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      60 reviews

      Advanced · Specialization · 3 - 6 Months

    • M

      Microsoft

      Modern Data Warehouse Analytics in Microsoft Azure

      Skills you'll gain: Azure Synapse Analytics, Power BI, Databricks, Microsoft Azure, Database Administration, Cloud Services, Data Warehousing, Dashboard, Data Architecture, Apache Spark, Database Systems, Cloud Storage, Databases, Data Lakes, Business Intelligence, Big Data, Extract, Transform, Load, Data Visualization Software, Data Integration, Apache Hadoop

      4.5
      Rating, 4.5 out of 5 stars
      ·
      117 reviews

      Beginner · Course · 1 - 4 Weeks

    • L

      LearnQuest

      Artificial Intelligence Algorithms Models and Limitations

      Skills you'll gain: Predictive Modeling, Data Ethics, Algorithms, Machine Learning, Predictive Analytics, Artificial Intelligence, Statistical Modeling, Machine Learning Algorithms, Artificial Intelligence and Machine Learning (AI/ML), Risk Modeling, Data Validation, Test Data, Ethical Standards And Conduct, Computational Thinking, Economic Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      446 reviews

      Beginner · Course · 1 - 4 Weeks

    • M

      Michigan State University

      The Search for Great Ideas: Harnessing creativity to empower innovation.

      Skills you'll gain: Design Thinking, Ideation, Innovation, Market Opportunities, Creative Thinking, Creativity, Entrepreneurship, Product Development, Resource Planning, Market Research, Customer Insights, User Research, Decision Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      299 reviews

      Mixed · Course · 1 - 4 Weeks

    • R

      Rutgers the State University of New Jersey

      Supply Market Analysis

      Skills you'll gain: Market Analysis, Supply Management, Supplier Management, Competitive Analysis, Strategic Sourcing, Financial Analysis, Procurement, Market Dynamics, Supply Chain Management, Risk Analysis, Competitive Intelligence, Trend Analysis, Business Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      145 reviews

      Beginner · Course · 1 - 4 Weeks

    • M

      Meta

      Advanced Data Modeling

      Skills you'll gain: MySQL Workbench, Extract, Transform, Load, Data Modeling, Database Design, MySQL, Data Warehousing, Database Management, Databases, Relational Databases, Database Architecture and Administration, Advanced Analytics, Data Analysis, Data Visualization Software

      4.3
      Rating, 4.3 out of 5 stars
      ·
      102 reviews

      Intermediate · Course · 1 - 4 Weeks

    • R

      Rice University

      Biases and Portfolio Selection

      Skills you'll gain: Behavioral Economics, Portfolio Management, Wealth Management, Financial Market, Investment Management, Asset Management, Consumer Behaviour, Market Dynamics, Capital Markets, Decision Making, Finance, Market Analysis, Performance Analysis, Industrial and Organizational Psychology

      4.6
      Rating, 4.6 out of 5 stars
      ·
      278 reviews

      Mixed · Course · 1 - 4 Weeks

    • M

      Microsoft

      Data Visualization Fundamentals

      Skills you'll gain: Data Storytelling, Data Presentation, Power BI, Data Visualization Software, Interactive Data Visualization, Statistical Visualization, Dashboard, Data-Driven Decision-Making, Business Intelligence, Pivot Tables And Charts, Data Analysis, Scatter Plots, Histogram

      4.6
      Rating, 4.6 out of 5 stars
      ·
      49 reviews

      Beginner · Course · 1 - 4 Weeks

    • E

      Emory University

      Math for MBA and GMAT Prep

      Skills you'll gain: Regression Analysis, Data Visualization, Business Mathematics, Descriptive Statistics, Microsoft Excel, Statistics, Business Analytics, Excel Formulas, Algebra, Calculus, Arithmetic

      4.3
      Rating, 4.3 out of 5 stars
      ·
      43 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of New Mexico

      Negocios Internacionales II

      Skills you'll gain: Global Marketing, International Finance, International Relations, Intercultural Competence, Business Economics, Organizational Structure, Staff Management, Small Business Accounting, Business Management, Market Analysis, Economics, Cultural Diversity, Business Strategy, Entrepreneurship, Market Dynamics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      533 reviews

      Mixed · Course · 1 - 3 Months

    Marketing Analytics learners also search

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    1…899091…313

    In summary, here are 10 of our most popular marketing analytics courses

    • Publicidad con Meta: Meta
    • Business & Technology: Illinois Tech
    • Tableau Data Analyst Certification Preparation: SkillUp EdTech
    • Modern Data Warehouse Analytics in Microsoft Azure: Microsoft
    • Artificial Intelligence Algorithms Models and Limitations: LearnQuest
    • The Search for Great Ideas: Harnessing creativity to empower innovation. : Michigan State University
    • Supply Market Analysis: Rutgers the State University of New Jersey
    • Advanced Data Modeling: Meta
    • Biases and Portfolio Selection: Rice University
    • Data Visualization Fundamentals: Microsoft

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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