• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • R

      Rice University

      Biases and Portfolio Selection

      Skills you'll gain: Behavioral Economics, Portfolio Management, Wealth Management, Financial Market, Investment Management, Asset Management, Consumer Behaviour, Market Dynamics, Capital Markets, Decision Making, Finance, Market Analysis, Performance Analysis, Industrial and Organizational Psychology

      4.6
      Rating, 4.6 out of 5 stars
      ·
      278 reviews

      Mixed · Course · 1 - 4 Weeks

    • R

      Rutgers the State University of New Jersey

      Supply Market Analysis

      Skills you'll gain: Market Analysis, Supply Management, Supplier Management, Competitive Analysis, Strategic Sourcing, Financial Analysis, Procurement, Market Dynamics, Supply Chain Management, Risk Analysis, Competitive Intelligence, Trend Analysis, Business Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      145 reviews

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Serverless Data Processing with Dataflow

      Skills you'll gain: Dataflow, Data Pipelines, Serverless Computing, Identity and Access Management, Google Cloud Platform, Cloud Security, Performance Tuning, Data Security, CI/CD, Data Processing, Debugging, Real Time Data, System Monitoring, Data Storage Technologies, Unit Testing, Containerization, Disaster Recovery, Data Transformation, Jupyter, JSON

      4.1
      Rating, 4.1 out of 5 stars
      ·
      119 reviews

      Intermediate · Specialization · 3 - 6 Months

    • M

      MathWorks

      Exploratory Data Analysis with MATLAB

      Skills you'll gain: Interactive Data Visualization, Data Import/Export, Technical Communication, Data Analysis, Exploratory Data Analysis, Data Visualization Software, Data Science, Matlab, Statistical Analysis, Probability & Statistics, Descriptive Statistics, Data Manipulation, Data Mapping, Scripting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      813 reviews

      Beginner · Course · 1 - 3 Months

    • I

      IESE Business School

      Marketing estratégico: claves para competir con éxito

      Skills you'll gain: Strategic Marketing, Product Marketing, Marketing, Marketing Strategy and Techniques, Value Propositions, Target Market, Promotional Strategies, Branding, Market Analysis, Marketing Channel, Customer experience strategy (CX), Product Development, Market Dynamics, Customer Insights, Brand Awareness, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      682 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      U

      University of Illinois Urbana-Champaign

      Introduction to Artificial Intelligence

      Skills you'll gain: Generative AI, Applied Machine Learning, Deep Learning, Artificial Intelligence, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Unsupervised Learning, Regression Analysis, Emerging Technologies, Law, Regulation, and Compliance, Business Analytics, Governance

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      16 reviews

      Beginner · Course · 1 - 4 Weeks

    • M

      Microsoft

      Modern Data Warehouse Analytics in Microsoft Azure

      Skills you'll gain: Azure Synapse Analytics, Power BI, Databricks, Microsoft Azure, Database Administration, Cloud Services, Data Warehousing, Dashboard, Data Architecture, Apache Spark, Database Systems, Cloud Storage, Databases, Data Lakes, Business Intelligence, Big Data, Extract, Transform, Load, Data Visualization Software, Data Integration, Apache Hadoop

      4.5
      Rating, 4.5 out of 5 stars
      ·
      117 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Create a Marketing Analysis dashboard using G-Spreadsheets

      Skills you'll gain: Dashboard, Data Entry, Excel Formulas, Data Presentation, Google Sheets, Spreadsheet Software, Data Visualization Software, Management Reporting, Business Reporting, Marketing Analytics, Market Analysis, Productivity Software

      4.6
      Rating, 4.6 out of 5 stars
      ·
      15 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Logistic Regression with NumPy and Python

      Skills you'll gain: Matplotlib, Data Visualization, Seaborn, Exploratory Data Analysis, NumPy, Data Analysis, Jupyter, Machine Learning, Python Programming, Supervised Learning, Regression Analysis, Algorithms

      4.5
      Rating, 4.5 out of 5 stars
      ·
      393 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • M

      Microsoft

      Designing for User Experience

      Skills you'll gain: Storyboarding, User Research, Information Architecture, User Experience Design, Persona (User Experience), Design Research, Design Thinking, User Centered Design, Wireframing, Usability Testing, Prototyping, Innovation, Creativity

      4.6
      Rating, 4.6 out of 5 stars
      ·
      69 reviews

      Mixed · Course · 1 - 3 Months

    • M

      Meta

      Advanced Data Modeling

      Skills you'll gain: MySQL Workbench, Extract, Transform, Load, Data Modeling, Database Design, MySQL, Data Warehousing, Database Management, Databases, Relational Databases, Database Architecture and Administration, Advanced Analytics, Data Analysis, Data Visualization Software

      4.3
      Rating, 4.3 out of 5 stars
      ·
      102 reviews

      Intermediate · Course · 1 - 4 Weeks

    • S

      SkillUp EdTech

      Tableau Data Analyst Certification Preparation

      Skills you'll gain: Dashboard, Data Storytelling, Tableau Software, Peer Review, Data Visualization Software, Presentations, Interactive Data Visualization, Data Visualization, Data Cleansing, Business Intelligence, Real Time Data, Data Manipulation, Data Presentation, Data Analysis Expressions (DAX), Data Quality, Data Transformation, Data Sharing, Data Integration, Pivot Tables And Charts, Data Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      60 reviews

      Advanced · Specialization · 3 - 6 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…888990…313

    In summary, here are 10 of our most popular marketing analytics courses

    • Biases and Portfolio Selection: Rice University
    • Supply Market Analysis: Rutgers the State University of New Jersey
    • Serverless Data Processing with Dataflow: Google Cloud
    • Exploratory Data Analysis with MATLAB: MathWorks
    • Marketing estratégico: claves para competir con éxito: IESE Business School
    • Introduction to Artificial Intelligence: University of Illinois Urbana-Champaign
    • Modern Data Warehouse Analytics in Microsoft Azure: Microsoft
    • Create a Marketing Analysis dashboard using G-Spreadsheets: Coursera Project Network
    • Logistic Regression with NumPy and Python: Coursera Project Network
    • Designing for User Experience: Microsoft

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok