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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • M

      McMaster University

      Finance for Everyone: Markets

      Skills you'll gain: Financial Market, Capital Markets, Derivatives, Equities, Financial Policy, Finance, International Finance, Investments, Market Dynamics, Market Trend, Financial Regulation, Market Analysis, Presentations

      4.7
      Rating, 4.7 out of 5 stars
      ·
      405 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Michigan

      Generative AI in Business

      Skills you'll gain: Generative AI, Data Integration, Customer experience strategy (CX), Data Strategy, Business Planning, Solution Delivery, Innovation, Performance Analysis, Performance Measurement, Business Analysis, Project Risk Management, Project Performance, Data Quality, Risk Management, Business Process, Business Transformation, Prompt Engineering, Business Process Automation, Business Strategy, Solution Design

      4.7
      Rating, 4.7 out of 5 stars
      ·
      47 reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      University of California, Irvine

      Game Developers and Esports Organizations

      Skills you'll gain: Video Game Development, Branding, Organizational Structure, Organizational Strategy, Game Design, Competitive Analysis, Brand Management, Team Management, Entrepreneurial Finance

      4.5
      Rating, 4.5 out of 5 stars
      ·
      202 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of London

      Fundamentals of International Business

      Skills you'll gain: Business Ethics, Global Marketing, Social Sciences, International Relations, Business Management, Business, Political Sciences, Business Economics, Corporate Sustainability, Intercultural Competence, Business Strategy, Cultural Diversity, Corporate Strategy, Economics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      87 reviews

      Beginner · Course · 1 - 4 Weeks

    • A

      Arizona State University

      Decision-Making for Everyone

      Skills you'll gain: Decision Making, Creative Thinking, Problem Solving, Creative Problem-Solving, Strategic Decision-Making, Brainstorming, Complex Problem Solving, Critical Thinking and Problem Solving, Resourcefulness, Creativity, Curiosity, Strategic Thinking, Root Cause Analysis, Ethical Standards And Conduct, Risk Analysis, Innovation, Business Ethics, Analysis, Data Collection, Collaboration

      4.3
      Rating, 4.3 out of 5 stars
      ·
      46 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Colorado Boulder

      Strategic Communication Campaigns

      Skills you'll gain: Strategic Communication, Communication Planning, Target Audience, Campaign Management, Advertising, Marketing Communications, Advertising Campaigns, Resource Allocation, Media Strategy, Brand Management, Public Relations, Brand Strategy, Paid media, Social Media Campaigns, Earned Media, Communication Strategies, Integrated Marketing Communications, Program Evaluation, Content Performance Analysis, Owned Media

      4.7
      Rating, 4.7 out of 5 stars
      ·
      37 reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Investment Banking: M&A and Initial Public Offerings

      Skills you'll gain: Mergers & Acquisitions, Investment Banking, Private Equity, Financial Analysis, Capital Markets, Financial Statement Analysis, Business Valuation, Financial Modeling, Due Diligence, Negotiation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      78 reviews

      Intermediate · Course · 1 - 3 Months

    • S

      SkillUp EdTech

      Software Development on SAP HANA

      Skills you'll gain: Data Modeling, SAP Applications, Systems Architecture, Systems Development, Enterprise Resource Planning, Functional Requirement, Software Development Tools, Data Migration, Software Development Methodologies, Database Systems, Business Analytics, Organizational Structure, Real Time Data

      4.2
      Rating, 4.2 out of 5 stars
      ·
      40 reviews

      Beginner · Course · 1 - 4 Weeks

    • K

      Kennesaw State University

      Professional Selling: Step 1 - Think Like a High-Performer

      Skills you'll gain: Sales Process, Selling Techniques, Verbal Communication Skills, Sales, B2B Sales, Sales Strategy, General Sales Practices, Rapport Building, Communication, Consumer Behaviour, Customer Relationship Building, Customer Analysis, Non-Verbal Communication, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      47 reviews

      Beginner · Course · 1 - 3 Months

    • C

      California Institute of the Arts

      Making Money as a Freelancer

      Skills you'll gain: Financial Data, Budget Management, Financial Analysis, Financial Forecasting, Small Business Accounting, Accounting, Price Negotiation, Revenue Forecasting, Business Planning, Budgeting, Financial Planning, Financial Management, Profit and Loss (P&L) Management, Expense Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      173 reviews

      Beginner · Course · 1 - 3 Months

    • M

      Microsoft

      Team Building and Leadership in Project Management

      Skills you'll gain: Team Building, Virtual Teams, Team Management, Conflict Management, Project Management, Leadership, Project Management Institute (PMI) Methodology, Intercultural Competence, Communication Strategies, Stakeholder Management, Emotional Intelligence, Goal Setting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      69 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Accounting for Business Decision Making: Strategy Assessment and Control

      Skills you'll gain: Management Accounting, Performance Measurement, Organizational Strategy, Capacity Management, Cost Accounting, Financial Accounting, Budget Management, Accounting, Business Strategy, Financial Controls, Budgeting, Resource Allocation, Price Negotiation, Variance Analysis, Decision Making

      3.9
      Rating, 3.9 out of 5 stars
      ·
      112 reviews

      Beginner · Course · 1 - 3 Months

    Marketing Strategy learners also search

    Marketing
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    1…878889…289

    In summary, here are 10 of our most popular marketing strategy courses

    • Finance for Everyone: Markets: McMaster University
    • Generative AI in Business: University of Michigan
    • Game Developers and Esports Organizations: University of California, Irvine
    • Fundamentals of International Business: University of London
    • Decision-Making for Everyone: Arizona State University
    • Strategic Communication Campaigns: University of Colorado Boulder
    • Investment Banking: M&A and Initial Public Offerings: University of Illinois Urbana-Champaign
    • Software Development on SAP HANA: SkillUp EdTech
    • Professional Selling: Step 1 - Think Like a High-Performer: Kennesaw State University
    • Making Money as a Freelancer: California Institute of the Arts

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Strategy

    Marketing strategy is the overarching plan of a company to sell its products or services and enhance the perception of its brand. Developing a marketing strategy requires understanding your customers through market research, conducting market analysis to segment the market and position your value proposition, and then developing a communications and marketing plan to reach your target customers effectively. Appropriate marketing strategies may vary widely depending on the product or service you’re selling, but it’s a vitally important part of any successful business.

    Traditionally, developing a market strategy relied on in-person focus groups and surveys for market research and channels like print and television advertising to reach customers. However, the internet and today’s world of e-commerce has created a new digital marketing landscape that many companies are exploring. Your target customers’ online shopping habits, social media activities, and internet searches create a vast amount of data that can be harnessed with marketing analytics to yield important insights for market research. And emerging online channels like content marketing and social media marketing give you new ways to reach your customers in ways that are often more engaging and effective than traditional media.

    At the end of the day, however, marketing strategy still relies on the tried-and-true maxim of “know your customer.” Regardless of who your customers are and how you decide to reach them, a good marketing strategy will focus on presenting them with products and services that meet their needs in a way they can understand and connect with.‎

    A strong understanding of all aspects of marketing strategy is essential for a career as a marketing and advertising manager. These experts are responsible for overseeing market research, identifying target customer segments, developing marketing plans to reach them effectively, and managing teams of graphic designers, content writers, and other marketing professionals to create and run the campaign. It’s a job that requires both creativity, strategic thinking, and management skills, and it has only become more complex with the advent of digital marketing and e-commerce.

    According to the Bureau of Labor Statistics (BLS), marketing managers received a median annual wage of $135,900 in 2019, and these jobs are expected to grow faster than average over the next decade. Unsurprisingly, BLS also notes that “managers who can navigate the digital world should have the best prospects,” underscoring the importance of a digital marketing background for today’s top professionals in the field.‎

    Yes! Coursera offers a wealth of opportunities to learn online about marketing, including marketing strategy and related topics in content marketing, marketing analytics, and other important areas of digital marketing. You can take courses and Specializations spanning multiple courses from top-ranked schools like University of California, Davis, University of Pennsylvania, IE Business School, and University of Virginia. And, since you can view course materials and complete assignments on a flexible schedule, learning on Coursera is a great way to build marketing strategy skills for the digital era while maintaining your existing work or family life.‎

    A background in sales or any other experiences interacting with consumers can be helpful before you start studying marketing strategy. A basic understanding of profit, revenue, and quantitative or qualitative data analysis can help you move through your lessons faster. Because lots of businesses are increasingly reliant on online marketing, knowledge of social media platforms and advertising tools such as Google Ads is also helpful.‎

    People who are best suited for roles in marketing strategy are persuasive and creative. They're able to think of the world from the consumer's perspective and come up with messaging that inspires others to take action. An analytic mindset is also useful, as the field requires you to adopt an organized, tactical approach to challenges and measure progress by looking at specific metrics.‎

    Consumer behavior and psychology are topics that relate to marketing strategy, and studying them can help you better understand what motivates a target audience. You can also study topics such as business management, brand development, and nonprofits to gain a better understanding of how successful businesses and organizations thrive with the right marketing strategy.‎

    People with a background in marketing strategy can find jobs with advertising agencies or in the marketing department of a large business. Startups and political campaigns may also hire marketing strategists to ensure that target audiences are receptive to messaging. Some strategists work remotely, while others work in-house in an office setting.‎

    Learning about marketing strategy is right for you if you're passionate about bringing attention to a brand. This might include a business that you currently work for or a business that you plan to start. If you enjoy carefully laying out strategies and experimenting with persuasive messages, this could be the right topic for you to study.‎

    Online Marketing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Marketing Strategy skills. Choose from a wide range of Marketing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Marketing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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