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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • I

      IBM

      Generative AI Language Modeling with Transformers

      Skills you'll gain: Generative AI, PyTorch (Machine Learning Library), Large Language Modeling, Natural Language Processing, Text Mining, Deep Learning, Applied Machine Learning

      4.5
      Rating, 4.5 out of 5 stars
      ·
      79 reviews

      Intermediate · Course · 1 - 4 Weeks

    • M

      Macquarie University

      Cultural intelligence: Become a global citizen

      Skills you'll gain: Intercultural Competence, Cultural Diversity, Cultural Sensitivity, Business Ethics, Cognitive flexibility, Diversity Awareness, Diversity and Inclusion, Cross-Functional Team Leadership, Organizational Leadership, Global Marketing, Business Leadership, Collaboration, Culture, International Relations, Systems Thinking, Economics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      211 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      P

      Peking University

      中级商务汉语(入职与营销篇)

      Skills you'll gain: Interviewing Skills, Product Knowledge, Business Marketing, Business Communication, Product Demonstration, Customer Complaint Resolution, Marketing Strategies, Verbal Communication Skills, Business Correspondence, Customer Service, Company, Product, and Service Knowledge, Product Marketing, Rapport Building, Advertising, Vocabulary, Language Learning

      4.9
      Rating, 4.9 out of 5 stars
      ·
      144 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Sentiment Analysis with Deep Learning using BERT

      Skills you'll gain: Text Mining, PyTorch (Machine Learning Library), Data Processing, Performance Tuning, Deep Learning, Natural Language Processing

      4.4
      Rating, 4.4 out of 5 stars
      ·
      396 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • C

      Columbia University

      HI-FIVE: Health Informatics For Innovation, Value & Enrichment (Administrative/IT Perspective)

      Skills you'll gain: Health Informatics, Care Coordination, Health Care Administration, Health Policy, Interoperability, Health Information Management and Medical Records, Healthcare Ethics, Health Care, Health Systems, Health Technology, Electronic Medical Record, Patient Education and Support, Telehealth, Predictive Modeling, Data Sharing, Payment Systems

      4.7
      Rating, 4.7 out of 5 stars
      ·
      139 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of New Mexico

      Negocios Internacionales II

      Skills you'll gain: Global Marketing, International Finance, International Relations, Intercultural Competence, Business Economics, Organizational Structure, Staff Management, Small Business Accounting, Business Management, Market Analysis, Economics, Cultural Diversity, Business Strategy, Entrepreneurship, Market Dynamics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      533 reviews

      Mixed · Course · 1 - 3 Months

    • M

      Michigan State University

      The Search for Great Ideas: Harnessing creativity to empower innovation.

      Skills you'll gain: Design Thinking, Ideation, Innovation, Market Opportunities, Creative Thinking, Creativity, Entrepreneurship, Product Development, Resource Planning, Market Research, Customer Insights, User Research, Decision Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      299 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      Universidad de Palermo

      Plan de Negocios

      Skills you'll gain: Business Planning, Market Analysis, Value Propositions, Project Planning, Business Strategy, Market Opportunities, Risk Analysis, Financial Forecasting, Revenue Forecasting, Competitive Analysis, Project Risk Management, Financial Analysis, Business Modeling, Strategic Decision-Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      136 reviews

      Beginner · Course · 1 - 4 Weeks

    • V

      Vanderbilt University

      ChatGPT + Excel: Master Data, Make Decisions, Tell Stories

      Skills you'll gain: Data Storytelling, Data Presentation, Data Synthesis, Microsoft Excel, Infographics, Data Analysis, Data Cleansing, Data Import/Export, ChatGPT, Statistical Reporting, Data Integration, Data Transformation, Data Validation, Exploratory Data Analysis, Prompt Engineering, Data Quality, Generative AI

      4.8
      Rating, 4.8 out of 5 stars
      ·
      57 reviews

      Beginner · Course · 1 - 4 Weeks

    • P

      PwC

      Data Analysis and Presentation Skills: the PwC Approach Final Project

      Skills you'll gain: Presentations, Customer Analysis, Data Visualization, Data Presentation, Microsoft PowerPoint, Target Market, Consulting, Target Audience, Business Consulting, Microsoft Excel, Data Storytelling, Business Analysis, Data Analysis, Pivot Tables And Charts, Data-Driven Decision-Making, Dashboard, Constructive Feedback, Analytics, User Feedback

      4.7
      Rating, 4.7 out of 5 stars
      ·
      252 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Virginia

      Digital Business Strategy

      Skills you'll gain: Intellectual Property, Digital Transformation, Business Modeling, Business Strategy, Technology Strategies, Innovation, Data-Driven Decision-Making, Value Propositions, Market Dynamics, Competitive Analysis, Computing Platforms

      4.8
      Rating, 4.8 out of 5 stars
      ·
      103 reviews

      Beginner · Course · 1 - 4 Weeks

    • M

      Meta

      Publicidad con Meta

      Skills you'll gain: Content Performance Analysis, Campaign Management, Performance Analysis, Social Media Campaigns, Marketing Budgets, Facebook, Advertising Campaigns, Performance Metric, Advertising, Online Advertising, Digital Advertising, Target Audience, Paid media, Social Media, Instagram, Social Media Marketing, Bidding, Budget Management, Scheduling

      4.9
      Rating, 4.9 out of 5 stars
      ·
      223 reviews

      Beginner · Course · 1 - 3 Months

    Marketing Analytics learners also search

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    In summary, here are 10 of our most popular marketing analytics courses

    • Generative AI Language Modeling with Transformers: IBM
    • Cultural intelligence: Become a global citizen: Macquarie University
    • 中级商务汉语(入职与营销篇): Peking University
    • Sentiment Analysis with Deep Learning using BERT: Coursera Project Network
    • HI-FIVE: Health Informatics For Innovation, Value & Enrichment (Administrative/IT Perspective): Columbia University
    • Negocios Internacionales II: University of New Mexico
    • The Search for Great Ideas: Harnessing creativity to empower innovation. : Michigan State University
    • Plan de Negocios: Universidad de Palermo
    • ChatGPT + Excel: Master Data, Make Decisions, Tell Stories: Vanderbilt University
    • Data Analysis and Presentation Skills: the PwC Approach Final Project: PwC

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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