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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Voice of the Customer (VoC): Enhancing Experiences

      Skills you'll gain: Customer Engagement, Customer Insights, Customer Analysis, Market Research, Surveys, Customer experience strategy (CX), Customer Service, Data Collection, Active Listening, Continuous Improvement Process, Data-Driven Decision-Making, Focus Group, Team Oriented, Social Media

      4.8
      Rating, 4.8 out of 5 stars
      ·
      111 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Universidad Austral

      Publicidad Digital con Google AdWords

      Skills you'll gain: Google Ads, Campaign Management, Pay Per Click Advertising, Keyword Research, Performance Metric, Performance Analysis, Online Advertising, Digital Advertising, Budget Management, Search Engine Marketing, Advertising Campaigns, Paid media, Advertising, Bidding, Content Strategy, Target Audience

      4.6
      Rating, 4.6 out of 5 stars
      ·
      279 reviews

      Beginner · Course · 1 - 4 Weeks

    • K

      King Abdullah University of Science and Technology

      Fundamental Skills in Bioinformatics

      Skills you'll gain: Statistical Analysis, Bioinformatics, Unix, Scientific Visualization, Statistical Methods, R Programming, Rmarkdown, Unix Commands, Data Analysis, Data Quality, Statistical Hypothesis Testing, Exploratory Data Analysis, Data Visualization, Programming Principles, Pandas (Python Package), Python Programming, NumPy, Data Manipulation, Data Structures

      4.4
      Rating, 4.4 out of 5 stars
      ·
      59 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Principal Component Analysis with NumPy

      Skills you'll gain: Exploratory Data Analysis, NumPy, Data Visualization, Data Analysis, Seaborn, Matplotlib, Cloud Computing, Jupyter, Dimensionality Reduction, Unsupervised Learning, Applied Machine Learning, Python Programming, Linear Algebra

      4.6
      Rating, 4.6 out of 5 stars
      ·
      295 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • I

      IBM

      Machine Learning Capstone

      Skills you'll gain: Exploratory Data Analysis, Unsupervised Learning, Supervised Learning, Data Analysis, Applied Machine Learning, Statistical Analysis, Data Presentation, Technical Communication, Machine Learning, Scikit Learn (Machine Learning Library), Python Programming, Tensorflow, Regression Analysis, Keras (Neural Network Library), Artificial Neural Networks

      4.6
      Rating, 4.6 out of 5 stars
      ·
      134 reviews

      Advanced · Course · 1 - 3 Months

    • U

      University at Buffalo

      Data-Driven Process Improvement

      Skills you'll gain: Process Mapping, Data Collection, Business Process Improvement, Data Strategy, Process Analysis, Data-Driven Decision-Making, Performance Measurement, Process Flow Diagrams, Business Analytics, Operational Performance Management, Gap Analysis, Key Performance Indicators (KPIs), Internet Of Things, Data Integrity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      230 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      S

      Sciences Po

      Entreprendre dans les Industries Culturelles à l'ère du numérique

      Skills you'll gain: Entrepreneurship, Promotional Strategies, Business Modeling, Business Leadership, Content Creation, Innovation, Business Strategy, Digital Transformation, Marketing Budgets, Entrepreneurial Finance, Intellectual Property, Digital Media Strategy, Consumer Behaviour

      4.6
      Rating, 4.6 out of 5 stars
      ·
      158 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Colorado Boulder

      Industrial IoT Markets and Security

      Skills you'll gain: Real-Time Operating Systems, Internet Of Things, General Networking, Telecommunications, IBM Cloud, Wireless Networks, Security Engineering, Cloud Platforms, Infrastructure Security, Computer Networking, Market Dynamics, Emerging Technologies, Market Analysis, Encryption, Automation, Software-Defined Networking, Interviewing Skills

      4.6
      Rating, 4.6 out of 5 stars
      ·
      584 reviews

      Intermediate · Course · 1 - 3 Months

    • E

      EIT Digital

      Innovation & Entrepreneurship - From Basics to Open Innovation

      Skills you'll gain: Entrepreneurship, Market Research, Market Analysis, Innovation, Design Thinking, Go To Market Strategy, Product Strategy, Customer Engagement, Product Development, Ideation, Business Modeling, Business Strategy

      4.6
      Rating, 4.6 out of 5 stars
      ·
      328 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free
      Free
      M

      Maven Analytics

      Microsoft Copilot for Excel: AI-Powered Data Analysis

      Skills you'll gain: Microsoft Copilot, Microsoft Excel, Pivot Tables And Charts, Excel Formulas, People Analytics, Spreadsheet Software, Data Manipulation, Data Analysis, Human Resources Information System (HRIS), Data Presentation, ChatGPT, Artificial Intelligence, Generative AI

      4.5
      Rating, 4.5 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 3 Months

    • U

      Universidad de los Andes

      Hacer negocios con multinacionales y empresas en América Latina

      Skills you'll gain: Innovation, International Finance, Global Marketing, Corporate Sustainability, Strategic Partnership, New Business Development, Economic Development, Business Strategy, Entrepreneurship, Corporate Strategy, Business Economics, Competitive Analysis, Growth Strategies, Economics, Market Share, Natural Resource Management, Environment and Resource Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      246 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of California, Irvine

      Fundamentos del Emprendimiento: Pensamiento y Acción

      Skills you'll gain: Entrepreneurship, Feasibility Studies, Business Planning, Strategic Thinking, New Business Development, Business Strategies, Innovation, Financial Analysis, Business Leadership, Business Analysis, Marketing Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      696 reviews

      Mixed · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Voice of the Customer (VoC): Enhancing Experiences : Coursera Instructor Network
    • Publicidad Digital con Google AdWords: Universidad Austral
    • Fundamental Skills in Bioinformatics: King Abdullah University of Science and Technology
    • Principal Component Analysis with NumPy: Coursera Project Network
    • Machine Learning Capstone: IBM
    • Data-Driven Process Improvement: University at Buffalo
    • Entreprendre dans les Industries Culturelles à l'ère du numérique: Sciences Po
    • Industrial IoT Markets and Security: University of Colorado Boulder
    • Innovation & Entrepreneurship - From Basics to Open Innovation: EIT Digital
    • Microsoft Copilot for Excel: AI-Powered Data Analysis: Maven Analytics

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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