Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.
The language used throughout the course, in both instruction and assessments.

Skills you'll gain: Competitive Analysis, Market Opportunities, Strategic Thinking, Business Strategy, New Business Development, Market Analysis, Business Analysis, Entrepreneurship, Risk Analysis, Business Modeling, Analysis, Innovation, Business Research, Growth Strategies
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Point of Sale, Shipping and Receiving, Process Optimization
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Customer Service, Customer experience strategy (CX), Customer Analysis, Process Mapping, Customer Insights, Process Design, Customer Support, Cross-Channel Marketing, Marketing Operations, Business Process, Web Analytics, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Email Marketing, Social Media Marketing, Point of Sale, Social Media, Brand Loyalty, Customer Retention, Customer Relationship Management, Customer Engagement, Shipping and Receiving, Customer Analysis, E-Commerce, Relationship Building, Marketing Planning, Digital Marketing, Content Creation, User Feedback, Process Optimization, Content Strategy, Business Marketing, Contextual Advertising
Beginner · Specialization · 3 - 6 Months

University of California, Irvine
Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Search Engine Optimization, Keyword Research, Digital Advertising, Marketing Strategies, Marketing, Customer Acquisition Management, Web Analytics and SEO, Lead Generation, Target Audience, Web Content
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Sustainable Development, Sustainable Design, Nutritional Assessment, Sustainable Business, Nutrition and Diet, Product Lifecycle Management, Product Development, Social Determinants Of Health, Sustainability Standards, Product Improvement, Environment, Environmental Science, Environmental Resource Management, Health Assessment, Public Health, Climate Change Mitigation, Systems Of Measurement, Chemistry, Risk Analysis, Sustainable Engineering
Intermediate · Specialization · 3 - 6 Months

American Psychological Association
Skills you'll gain: Substance Abuse, Mental and Behavioral Health, Mental Health Diseases and Disorders, Psychiatry, Diagnostic Tests, Behavioral Health, Epidemiology, Pharmacology, Neurology, Demography, Psychology, Cultural Diversity
Beginner · Course · 1 - 3 Months

CVS Health
Skills you'll gain: Transaction Processing, Retail Sales, Retail Store Operations, Cash Register Operation, Greeting Customers, Customer Inquiries, Customer Service, Teamwork, Data Entry, Customer Relationship Building, Point of Sale, E-Commerce, Order Management Systems, Professionalism, Payment Processing and Collection, Communication, Time Management, Social Media
Beginner · Course · 1 - 3 Months