What skills can I learn in marketing analytics courses on Coursera?

Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including: Fundamental and advanced techniques in data analysis and statistical modeling Tools and technologies for measuring and improving marketing effectiveness Strategies for translating data insights into actionable marketing tactics Understanding of consumer behavior and market trends through data Skills to use popular analytics software like Google Analytics and Tableau

Do I need prior experience in marketing or analytics to start these courses?

Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds: No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling. Intermediate courses cater to those with some understanding of marketing principles and basic analytics. Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.

What certifications and credentials can I earn through marketing analytics courses on Coursera?

Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile: Certificates of completion for individual courses demonstrating mastery of specific topics Professional certificates that prepare learners for analytics roles in marketing departments Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements

What career opportunities are available with skills in marketing analytics?

Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to: Serve as Marketing Analysts who support data-driven decision making Work as Customer Insight Analysts to optimize customer engagement strategies Become Digital Marketing Managers who use data to shape online marketing efforts Excel as Business Intelligence Analysts who influence policy and strategic directions Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.

How can I purchase marketing analytics training courses for my team?

Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.

Top Marketing Analytics Courses - Learn Marketing Analytics Online

Explore the Marketing Analytics Course Catalog

Universidad de Palermo
E-commerce Academy
Skills you'll gain: E-Commerce, Branding, Online Advertising, Entrepreneurship, Sales, Social Media, Business Development, Selling Techniques, Retail Management, Payment Systems, Web Design and Development, Logistics, User Experience, Market Trend
4.7
Rating, 4.7 out of 5 stars
148 reviews
Beginner · Course · 1 - 4 Weeks
Universidad de los Andes
Desarrollo de Videojuegos en Unity: Una Introducción
Skills you'll gain: Unity Engine, Video Game Development, User Interface (UI), Game Design, Animations, Google Analytics, Prototyping, Object Oriented Programming (OOP), C# (Programming Language), Scripting, Application Deployment
4.4
Rating, 4.4 out of 5 stars
266 reviews
Beginner · Course · 1 - 3 Months
Johns Hopkins University
Precalculus: Relations and Functions
Skills you'll gain: Graphing, Data Analysis, R Programming, General Mathematics, Mathematical Modeling, Algebra, Applied Mathematics, Calculus
4.7
Rating, 4.7 out of 5 stars
213 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
Design Online Course Printables using Canva
Skills you'll gain: Marketing Collateral, Marketing Materials, Canva (Software), Promotional Materials, Business Marketing, Marketing Design, Creative Design, Design, Graphic and Visual Design, Graphic Design, Design Elements And Principles
4.6
Rating, 4.6 out of 5 stars
218 reviews
Advanced · Guided Project · Less Than 2 Hours
IBM
The AI Ladder: A Framework for Deploying AI in your Enterprise
Skills you'll gain: Information Architecture, Strategic Decision-Making, Enterprise Architecture, Data Strategy, Business Strategy, Business Process Automation, Digital Transformation, Analysis, Data Architecture, Artificial Intelligence, Business Technologies, Data Management
4.6
Rating, 4.6 out of 5 stars
385 reviews
Beginner · Course · 1 - 4 Weeks
Corporate Finance Institute
Data Skills for Excel Professionals
Skills you'll gain: Dashboard, Microsoft Excel, Pivot Tables And Charts, Star Schema, Spreadsheet Software, Data Transformation, Data Analysis Expressions (DAX), Data Storytelling, Data Analysis, Excel Formulas, Exploratory Data Analysis, Extract, Transform, Load, Data Visualization Software, Data Presentation, Data Modeling, Business Intelligence, Competitive Analysis, Data Manipulation, Data Cleansing, Data Integration
4.8
Rating, 4.8 out of 5 stars
99 reviews
Beginner · Specialization · 3 - 6 Months
Status: Free
National Taiwan University
用 Python 做商管程式設計（二）(Programming for Business Computing in Python (2))
Skills you'll gain: Data Structures, Data Visualization Software, Financial Data, Financial Analysis, Data Analysis, Debugging, Programming Principles, Data Processing, Python Programming, Data Manipulation, File Management, Scripting
4.6
Rating, 4.6 out of 5 stars
261 reviews
Intermediate · Course · 1 - 4 Weeks
CertNexus
CertNexus Certified Data Science Practitioner
Skills you'll gain: Extract, Transform, Load, Data Analysis, Jupyter, Data Visualization, Unsupervised Learning, Applied Machine Learning, Statistical Analysis, Exploratory Data Analysis, Machine Learning, Analytical Skills, Data Manipulation, Data Cleansing, Data Processing, Stakeholder Engagement, Project Scoping, Data Presentation, Business Priorities, Classification And Regression Tree (CART), Stakeholder Management, Business Analytics
4.6
Rating, 4.6 out of 5 stars
70 reviews
Intermediate · Professional Certificate · 3 - 6 Months
University of California, Davis
Social Network Analysis
Skills you'll gain: Network Analysis, Data Wrangling, Social Sciences, Graph Theory, Statistical Visualization, Data Visualization Software, Predictive Analytics, Scientific Methods, Simulations
4.7
Rating, 4.7 out of 5 stars
237 reviews
Beginner · Course · 1 - 3 Months
EDUCBA
IoT Enabled Farming
Skills you'll gain: Internet Of Things, Big Data, Data Management, Wireless Networks, Predictive Analytics, Emerging Technologies, Data-Driven Decision-Making, Real Time Data, Automation, Environmental Science, Data Analysis, Artificial Intelligence and Machine Learning (AI/ML), Data Collection
4.7
Rating, 4.7 out of 5 stars
157 reviews
Beginner · Course · 1 - 4 Weeks
Coursera Project Network
Exploratory Data Analysis With Python and Pandas
Skills you'll gain: Exploratory Data Analysis, Correlation Analysis, Matplotlib, Seaborn, Data Cleansing, Data Visualization, Pandas (Python Package), Data Analysis, Data Manipulation, NumPy, Statistical Analysis
4.5
Rating, 4.5 out of 5 stars
435 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free
Peking University
真格—北大在线创业课堂
Skills you'll gain: Business Planning, Team Building, Business Modeling, Entrepreneurship, Marketing, Entrepreneurial Finance, Fundraising and Crowdsourcing, Marketing Strategies, Business Writing, Business Development, Business Valuation, Proposal Development, Business Strategy, Commercial Laws, Innovation, Business Leadership
4.7
Rating, 4.7 out of 5 stars
174 reviews
Mixed · Course · 1 - 4 Weeks