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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free
      Free
      G

      Goldman Sachs

      Grow Your Business with Goldman Sachs 10,000 Women

      Skills you'll gain: Market Opportunities, Business Planning, Feasibility Studies, Growth Strategies, Business Development, Business Strategies, Strategic Thinking, Entrepreneurship, Peer Review, Innovation, Professional Networking

      4.8
      Rating, 4.8 out of 5 stars
      ·
      977 reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of Houston

      Math behind Moneyball

      Skills you'll gain: Probability & Statistics, Statistical Methods, Statistics, Microsoft Excel, Predictive Analytics, Game Theory, Spreadsheet Software, Predictive Modeling, Excel Formulas, Pivot Tables And Charts, Regression Analysis, Statistical Analysis, Advanced Analytics, Data-Driven Decision-Making, Data Analysis, Analytics, Data Analysis Software, Business Mathematics, Simulations, Forecasting

      4.5
      Rating, 4.5 out of 5 stars
      ·
      97 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Colorado System

      Customer Data Analytics for Marketers

      Skills you'll gain: Marketing Analytics, Probability & Statistics, Statistical Methods, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Statistical Analysis, Marketing Effectiveness, Statistical Hypothesis Testing, Customer Insights, Customer Analysis, Correlation Analysis, Descriptive Statistics, Data Analysis, Analytics, Marketing Strategies, Exploratory Data Analysis, Statistical Visualization, Statistical Modeling

      4.9
      Rating, 4.9 out of 5 stars
      ·
      10 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      R

      Rutgers the State University of New Jersey

      New Technologies for Business Leaders

      Skills you'll gain: Digital Transformation, Customer Engagement, Business Technologies, Customer experience improvement, Augmented and Virtual Reality (AR/VR), Business Transformation, Business Marketing, Cross-Functional Collaboration, Internet Of Things, Emerging Technologies, Business Ethics, Customer Relationship Management (CRM) Software, Business Leadership, Blockchain, Artificial Intelligence

      4.4
      Rating, 4.4 out of 5 stars
      ·
      436 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Colorado System

      Data Science for Marketing

      Skills you'll gain: Marketing Analytics, Classification And Regression Tree (CART), Probability & Statistics, AI Personalization, Statistical Software, Statistical Methods, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Unsupervised Learning, Statistical Modeling, Data Visualization, Customer Analysis, Statistical Analysis, Predictive Analytics, Marketing Effectiveness, Anomaly Detection, Statistical Hypothesis Testing, Advanced Analytics, Bayesian Network

      4.8
      Rating, 4.8 out of 5 stars
      ·
      11 reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      University of London

      Statistics for International Business

      Skills you'll gain: Sampling (Statistics), Descriptive Statistics, Data Presentation, Statistics, Estimation, Probability, Data-Driven Decision-Making, Probability & Statistics, Statistical Inference, Statistical Hypothesis Testing, Probability Distribution, Data Visualization, Data Analysis, Histogram, Graphing

      3.8
      Rating, 3.8 out of 5 stars
      ·
      307 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      I

      Imperial College London

      Science Matters: Let's Talk About COVID-19

      Skills you'll gain: Epidemiology, Public Health and Disease Prevention, Public Health, Infectious Diseases, Community Health, Infection Control, Economics, Policy, and Social Studies, Crisis Intervention, Health Systems, Socioeconomics, Health Policy, Emergency Response, Microbiology, Media and Communications, Molecular Biology, Pathology, Research Reports

      4.2
      Rating, 4.2 out of 5 stars
      ·
      214 reviews

      Beginner · Course · 1 - 3 Months

    • A

      Alfaisal University | KLD

      إدارة الفعاليات | Events Management

      Skills you'll gain: Event Management, Event Planning, Event Marketing, Advertising, Safety and Security, Marketing Communications, Advertising Campaigns, Budget Management, Expense Management, Program Evaluation, Human Resources Management and Planning, Return On Investment, Communication Strategies, Goal Setting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      102 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      E

      ESSEC Business School

      L'entrepreneuriat social : de l'envie au projet

      Skills you'll gain: Entrepreneurship, Value Propositions, Business Modeling, Needs Assessment, Socioeconomics, Project Design, Community Development, Business Planning, New Business Development, Innovation, Business Analysis, Business Ethics, Market Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      188 reviews

      Beginner · Course · 1 - 4 Weeks

    • B

      Board Infinity

      SHRM Certified Professional (SHRM-CP) Exam Prep

      Skills you'll gain: Talent Acquisition, Human Resource Strategy, Human Resources, Diversity Equity and Inclusion Initiatives, Recruitment Strategies, Human Resources Management and Planning, Leadership Development, Organizational Development, HR Tech, Organizational Effectiveness, Talent Sourcing, Organizational Change, Communication, Strategic Leadership, Human Resources Information System (HRIS), Leadership Studies, Workforce Development, Ethical Standards And Conduct, Leadership, Employee Training

      3.9
      Rating, 3.9 out of 5 stars
      ·
      64 reviews

      Intermediate · Specialization · 1 - 3 Months

    • E

      ESSEC Business School

      L'entrepreneuriat social: faire son business plan

      Skills you'll gain: Business Modeling, Market Research, Business Planning, Entrepreneurship, Key Performance Indicators (KPIs), Marketing, Performance Measurement, Sustainability Reporting, Stakeholder Engagement, Target Market, Customer Analysis, Business Strategy, Needs Assessment, Goal Setting, Governance, Financial Planning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      121 reviews

      Mixed · Course · 1 - 4 Weeks

    • S

      SAS

      Machine Learning Rock Star – the End-to-End Practice

      Skills you'll gain: Predictive Modeling, Data Ethics, Machine Learning, Predictive Analytics, Technical Management, MLOps (Machine Learning Operations), Applied Machine Learning, Data-Driven Decision-Making, Statistical Modeling, Performance Measurement, Business Ethics, Decision Tree Learning, Artificial Intelligence and Machine Learning (AI/ML), Leadership and Management, Business Analytics, Machine Learning Algorithms, Artificial Intelligence, Data Processing, Business Leadership, Performance Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      188 reviews

      Beginner · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Grow Your Business with Goldman Sachs 10,000 Women: Goldman Sachs
    • Math behind Moneyball: University of Houston
    • Customer Data Analytics for Marketers: University of Colorado System
    • New Technologies for Business Leaders: Rutgers the State University of New Jersey
    • Data Science for Marketing: University of Colorado System
    • Statistics for International Business: University of London
    • Science Matters: Let's Talk About COVID-19: Imperial College London
    • إدارة الفعاليات | Events Management: Alfaisal University | KLD
    • L'entrepreneuriat social : de l'envie au projet: ESSEC Business School
    • SHRM Certified Professional (SHRM-CP) Exam Prep: Board Infinity

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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