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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Business Analytics for Decision Making

      Skills you'll gain: Business Analytics, Operations Research, Data-Driven Decision-Making, Business Modeling, Data Modeling, Decision Making, Process Optimization, Data Analysis, Unsupervised Learning, Risk Analysis, Market Analysis, Excel Formulas, Simulation and Simulation Software, Microsoft Excel, Probability Distribution

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.9K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Customer Understanding and Digital Marketing Channels

      Skills you'll gain: Digital Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Marketing Channel, Target Audience, Customer Insights, Content Marketing, Persona Development, Performance Metric, E-Commerce, Email Marketing, Social Media Marketing, Customer Communications Management, Business Metrics, Brand Marketing, Search Engine Optimization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      214 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Excel Skills for Data Analytics and Visualization

      Skills you'll gain: Data Storytelling, Data Presentation, Pivot Tables And Charts, Power BI, Data Visualization Software, Data Visualization, Excel Formulas, Dashboard, Microsoft Excel, Data Analysis Expressions (DAX), Data Transformation, Data Import/Export, Excel Macros, Relational Databases, Spreadsheet Software, Graphing, Scatter Plots, Microsoft Power Platform, Data Manipulation, Data Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.8K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      N

      Northwestern University

      Sports Marketing

      Skills you'll gain: Marketing Communications, Event Marketing, Revenue Management, Marketing, Media and Communications, Social Media, Brand Loyalty, Public Relations, Crisis Management, Loyalty Programs, Press Releases, Marketing Strategies, Customer Engagement, Strategic Partnership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.5K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      D

      Digital Marketing Institute

      Social Media Marketing in Practice

      Skills you'll gain: Social Media Marketing, Social Media, Professional Networking, Social Media Strategy, LinkedIn, Paid media, Social Media Management, Digital Media Strategy, Facebook, Social Media Campaigns, Instagram, Content Marketing, Digital Advertising, Content Performance Analysis, Digital Marketing, Advertising Campaigns, Marketing Strategies, Content Creation, Campaign Management, Social Media Content

      4.5
      Rating, 4.5 out of 5 stars
      ·
      550 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Google Analytics for Beginners: Marketing Essentials

      Skills you'll gain: Google Analytics, Web Analytics, Customer Analysis, Content Performance Analysis, Sales Process, Marketing Analytics, E-Commerce, Marketing Strategies

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Introduction to Marketing

      Skills you'll gain: Go To Market Strategy, Branding, Strategic Marketing, Consumer Behaviour, Marketing, Brand Strategy, Marketing Planning, Customer experience strategy (CX), Marketing Channel, Brand Awareness, Target Market

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Network Analysis for Marketing Analytics

      Skills you'll gain: Network Analysis, Marketing Analytics, Text Mining, Unstructured Data, Data Visualization, Natural Language Processing, Market Data, Data Visualization Software, Statistical Methods, Data Processing, Social Sciences, Python Programming

      Build toward a degree

      2.8
      Rating, 2.8 out of 5 stars
      ·
      6 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Amsterdam

      Data Analytics for Lean Six Sigma

      Skills you'll gain: Lean Six Sigma, Process Improvement, Statistical Analysis, Statistical Hypothesis Testing, Minitab, Regression Analysis, Data Visualization Software, Probability & Statistics, Data Analysis, Descriptive Statistics, Histogram, Scatter Plots, Statistics, Box Plots, Correlation Analysis, Variance Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.4K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Managing Uncertainty in Marketing Analytics

      Skills you'll gain: Marketing Analytics, Probability, Forecasting, Probability Distribution, Consumer Behaviour, Data-Driven Decision-Making, Decision Making, Statistical Modeling, Risk Analysis, Probability & Statistics, Microsoft Excel, Simulation and Simulation Software

      4.3
      Rating, 4.3 out of 5 stars
      ·
      68 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Data Analysis and Visualization Foundations

      Skills you'll gain: Data Storytelling, Data Visualization, Dashboard, Extract, Transform, Load, Pivot Tables And Charts, Data Visualization Software, Data Analysis, IBM Cognos Analytics, Data Cleansing, Excel Formulas, Statistical Analysis, Looker (Software), Data Quality, Business Analytics, Big Data, Microsoft Excel, Data Wrangling, Data Processing, Data Mining, Exploratory Data Analysis

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      28K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad Austral

      Marketing Digital

      Skills you'll gain: Google Ads, Social Media, Social Media Strategy, Media Buying, Social Media Marketing, Web Analytics, Digital Media Strategy, Digital Marketing, Content Strategy, Customer Relationship Management, Digital Advertising, Pay Per Click Advertising, Online Advertising, Advertising Campaigns, Marketing Strategies, Marketing, Campaign Management, Paid media, Content Performance Analysis, Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.7K reviews

      Beginner · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Business Analytics for Decision Making: University of Colorado Boulder
    • Customer Understanding and Digital Marketing Channels: Unilever
    • Excel Skills for Data Analytics and Visualization: Macquarie University
    • Sports Marketing: Northwestern University
    • Social Media Marketing in Practice: Digital Marketing Institute
    • Google Analytics for Beginners: Marketing Essentials: Coursera Project Network
    • Introduction to Marketing: University of Pennsylvania
    • Network Analysis for Marketing Analytics: University of Colorado Boulder
    • Data Analytics for Lean Six Sigma: University of Amsterdam
    • Managing Uncertainty in Marketing Analytics: Emory University

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