Customer Insights

Customer Insights is the process of understanding customer behaviors, needs, and motivations through data analysis and research. Coursera's Customer Insights catalogue teaches you to effectively gather, analyze, and leverage customer data to shape business strategy and drive growth. You'll learn to utilize various data collection methods, interpret complex customer data, create customer segmentation models, and apply insights to marketing strategies. By understanding how to gain actionable insights from customer behavior, you can significantly improve customer satisfaction, brand loyalty, and ultimately, business profitability.
30credentials
188courses

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Explore the Customer Insights Course Catalog

  • Skills you'll gain: Target Audience, Facebook, Marketing Analytics, Customer Insights, Social Media Marketing

  • Skills you'll gain: Facebook, Target Audience, Social Media Marketing, Social Media, Customer Insights, Online Advertising, Advertising Campaigns, Business Marketing

  • Skills you'll gain: Content Performance Analysis, Target Audience, Facebook, Driving engagement, Social Media Marketing, Customer Insights, Social Media, Social Media Management, Advertising, Marketing, Content Marketing, Performance Analysis, Content Creation, Digital Marketing, Performance Metric

  • Status: New
    Status: Preview

    Skills you'll gain: AI Personalization, Responsible AI, Data Ethics, Customer experience improvement, User Feedback, Generative AI, Self Service Technologies, Personalized Service, ChatGPT, Customer Support, Customer Service, Customer Analysis, Customer Insights, Automation, Customer Engagement, Artificial Intelligence, Ethical Standards And Conduct, Natural Language Processing, Data Security

  • Status: Free Trial

    Skills you'll gain: Marketing Automation, Customer Retention, Marketing Operations, Marketing Effectiveness, Customer Acquisition Management, Marketing Analytics, Customer Analysis, Customer Insights, Marketing Strategies, AI Personalization, Customer Relationship Management, Predictive Modeling

  • Skills you'll gain: User Feedback, Employee Surveys, Customer Insights, Customer experience improvement, Microsoft 365, Market Research, User Research, Target Audience, Key Performance Indicators (KPIs), Data Analysis Software, Marketing

  • Coursera Project Network

    Skills you'll gain: Persona Development, Customer Relationship Management (CRM) Software, Customer Insights, Customer Data Management, Target Audience, Target Market, Marketing Strategies, Consumer Behaviour, Market Analysis, Social Media, Product Knowledge, Research

  • Skills you'll gain: Survey Creation, User Feedback, Customer experience improvement, Customer Insights, User Accounts, Marketing, Business

  • Status: Free Trial

    Skills you'll gain: Customer Insights, Digital Marketing, Digital Advertising, Customer Analysis, Marketing Strategies, Customer experience strategy (CX), Marketing, Online Advertising, Strategic Marketing, Marketing Planning, Content Marketing, Social Media Marketing, Marketing Channel, Email Marketing, Target Audience, Persona Development, Marketing Analytics, Brand Marketing, Goal Setting, Smart Goals

  • Skills you'll gain: Customer Service, Customer experience strategy (CX), Customer Analysis, Process Mapping, Customer Insights, Process Design, Customer Support, Cross-Channel Marketing, Marketing Operations, Business Process, Web Analytics, Marketing

  • Status: Free Trial

    Skills you'll gain: Competitive Analysis, Market Research, Consumer Behaviour, Market Analysis, Target Market, Market Opportunities, User Research, Product Strategy, Customer Insights, Data Analysis, Data Collection, Data-Driven Decision-Making, Business Strategy, Innovation, Critical Thinking

  • Status: Free Trial

    Skills you'll gain: Design Thinking, Innovation, User Research, Design Research, Open Mindset, Human Centered Design, Project Scoping, Project Planning, Growth Mindedness, User Feedback, Strategic Thinking, Qualitative Research, Interviewing Skills, Customer Insights, Empathy

What brings you to Coursera today?

Leading partners

  • Fundação Instituto de Administração
  • University of Maryland, College Park
  • University of Virginia
  • University of Pennsylvania
  • IE Business School
  • Microsoft
  • Emory University
  • University of Illinois Urbana-Champaign