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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • U

      University of California, Irvine

      Project Management Principles and Practices

      Skills you'll gain: Cost Estimation, Stakeholder Management, Project Risk Management, Project Controls, Project Schedules, Work Breakdown Structure, Project Performance, Estimation, Conflict Management, Quality Management, Change Control, Project Management, Timelines, Milestones (Project Management), Project Planning, Peer Review, Budgeting, Scheduling, Project Management Life Cycle, Risk Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      30K reviews

      Beginner · Specialization · 3 - 6 Months

    • G

      Google

      Foundations: Data, Data, Everywhere

      Skills you'll gain: Data Ethics, Data Analysis, Data-Driven Decision-Making, Google Sheets, Spreadsheet Software, Analytical Skills, Data Sharing, Data Cleansing, Data Processing, Data Visualization Software, SQL, Data Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      114K reviews

      Beginner · Course · 1 - 4 Weeks

    • U
      I
      I

      Multiple educators

      Data Science Foundations

      Skills you'll gain: Dashboard, Pseudocode, Jupyter, Algorithms, Data Literacy, Data Mining, Pandas (Python Package), Data Visualization Software, Correlation Analysis, Web Scraping, NumPy, Probability & Statistics, Predictive Modeling, Big Data, Computer Programming Tools, Automation, Data Analysis Software, Data Collection, Machine Learning Algorithms, Unsupervised Learning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      112K reviews

      Beginner · Specialization · 3 - 6 Months

    • M

      Meta

      Meta Database Engineer

      Skills you'll gain: MySQL, Database Design, Version Control, Database Management Systems, Database Management, MySQL Workbench, Extract, Transform, Load, Data Modeling, Data Structures, SQL, Unix Commands, Relational Databases, Databases, Git (Version Control System), Database Systems, Stored Procedure, Object Oriented Programming (OOP), Unit Testing, Algorithms, Django (Web Framework)

      4.6
      Rating, 4.6 out of 5 stars
      ·
      7K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      U

      University of London

      Managing the Company of the Future

      Skills you'll gain: Organizational Change, Leadership and Management, Business Management, Innovation, Change Management, Organizational Structure, Leadership, Personal Development, Decision Making, Goal Setting, Collaboration

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.6K reviews

      Mixed · Course · 1 - 3 Months

    • D

      DeepLearning.AI

      AI For Everyone

      Skills you'll gain: Data Ethics, Market Opportunities, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Team Building, Machine Learning, Strategic Thinking, Data Science, Needs Assessment, Deep Learning, Business Ethics, Artificial Neural Networks, Engineering Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      47K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Minnesota

      Human Resource Management: HR for People Managers

      Skills you'll gain: Performance Management, Performance Appraisal, Employee Performance Management, Compensation Management, Compensation Strategy, Compensation and Benefits, Constructive Feedback, Workforce Planning, Human Resource Strategy, Human Resources, Employee Onboarding, Recruitment, Recruitment Strategies, Human Capital, Compensation Analysis, Talent Acquisition, Human Resources Management and Planning, People Management, Job Analysis, Payroll

      4.8
      Rating, 4.8 out of 5 stars
      ·
      15K reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IBM

      Introduction to Data Science

      Skills you'll gain: SQL, Jupyter, Data Literacy, Data Mining, Peer Review, Data Modeling, Databases, Stored Procedure, Relational Databases, Database Design, Query Languages, Data Science, Database Management, Big Data, Computer Programming Tools, Data Analysis Software, Data Cleansing, GitHub, Cloud Computing, Data Analysis

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      98K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      E

      Erasmus University Rotterdam

      Innovation Management

      Skills you'll gain: Innovation, Creativity, Brainstorming, Process Development, Design Thinking, Organizational Leadership, Product Development, Diversity and Inclusion, Product Lifecycle Management, Team Management, Business Strategy, Lean Methodologies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.1K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Virginia

      Fundamentals of Project Planning and Management

      Skills you'll gain: Project Planning, Earned Value Management, Stakeholder Management, Risk Management, Project Management, Project Scoping, Milestones (Project Management), Project Schedules, Dependency Analysis, Agile Methodology, Kanban Principles

      4.7
      Rating, 4.7 out of 5 stars
      ·
      10K reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IBM

      Data Science Fundamentals with Python and SQL

      Skills you'll gain: Dashboard, SQL, Descriptive Statistics, Jupyter, Statistical Analysis, Data Analysis, Probability Distribution, Pandas (Python Package), Data Visualization Software, Statistics, Data Visualization, Databases, Stored Procedure, Web Scraping, Relational Databases, Computer Programming Tools, Automation, Data Analysis Software, Data Science, Python Programming

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      71K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Alberta

      Introduction to Software Product Management

      Skills you'll gain: Agile Software Development, Software Development, Product Requirements, Requirements Management, Product Management, Software Engineering, Project Planning, Process Development, Project Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      7.7K reviews

      Mixed · Course · 1 - 4 Weeks

    Brand Management learners also search

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    1…8910…681

    In summary, here are 10 of our most popular brand management courses

    • Project Management Principles and Practices: University of California, Irvine
    • Foundations: Data, Data, Everywhere: Google
    • Data Science Foundations: University of London
    • Meta Database Engineer: Meta
    • Managing the Company of the Future: University of London
    • AI For Everyone: DeepLearning.AI
    • Human Resource Management: HR for People Managers: University of Minnesota
    • Introduction to Data Science: IBM
    • Innovation Management: Erasmus University Rotterdam
    • Fundamentals of Project Planning and Management: University of Virginia

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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