Brand Management

Brand Management is a strategic approach to creating, developing, and maintaining a brand's reputation, image, and value in the marketplace. Coursera's Brand Management catalogue equips you with the knowledge and tools necessary to manage and sustain brands effectively in today's dynamic market environment. You'll learn about branding strategies, brand equity and valuation, consumer behavior and its influence on brand positioning, brand communication techniques, and the role of digital media in brand promotion. This skill set will enable you to build and enhance brand identity, measure brand performance, and make strategic decisions for brand growth and sustainability.
29credentials
1online degree
133courses

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Find the best Brand Management course for your goals

  • Status: Free Trial

    Skills you'll gain: Entrepreneurship, Branding, Lean Methodologies, Team Building, Legal Risk, New Business Development, Business Strategy, Growth Strategies, Strategic Partnership, Brand Management, Intellectual Property, Team Management, Business Modeling, Presentations, Product Development

  • The State University of New York

    Skills you'll gain: Marketing Communications, Promotional Strategies, Branding, Presentations, Strategic Marketing, Marketing Strategies, Brand Management, Marketing, LinkedIn, Self-Awareness, Peer Review, Professional Networking, Public Relations, Constructive Feedback

  • Status: Free Trial

    University of California, Irvine

    Skills you'll gain: Video Game Development, Branding, Organizational Structure, Organizational Strategy, Game Design, Competitive Analysis, Brand Management, Team Management, Entrepreneurial Finance

  • The State University of New York

    Skills you'll gain: Job Analysis, Adaptability, Professional Development, Dealing With Ambiguity, Personal Development, Lifelong Learning, Brand Management, Smart Goals, Gap Analysis, Competitive Analysis, Self-Awareness, Dashboard, Goal Setting

  • Status: Free Trial

    Skills you'll gain: Strategic Decision-Making, Brand Management, Marketing Strategies, Strategic Marketing, Branding, Data-Driven Decision-Making, Marketing Communications, Product Management, Product Marketing, Marketing, Consumer Behaviour, Marketing Channel, Go To Market Strategy, Case Studies

  • Status: Free Trial

    University of California, Irvine

    Skills you'll gain: Peer Review, Organizational Strategy, Brand Management, Business Planning, Organizational Structure, Recruitment, Fundraising, Brand Strategy, Project Design, Analysis

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Press Releases, Media Relations, Public Relations, Marketing and Public Relations, Media and Communications, Crisis Management, Corporate Communications, Strategic Communication, Branding, Brand Management, Communication Strategies, Storytelling

  • University of Illinois Urbana-Champaign

    Skills you'll gain: Brand Strategy, Global Marketing, Marketing Psychology, Consumer Behaviour, Brand Management, Cultural Diversity, Brand Awareness, Cultural Sensitivity, Culture, Intercultural Competence, Marketing Strategies, Marketing

  • Status: Free Trial

    The Hong Kong University of Science and Technology

    Skills you'll gain: Intellectual Property, Brand Management, Innovation, Global Marketing, Commercial Laws, Case Studies, Legal Strategy, Legal Risk, Lawsuits, E-Commerce, Legal Proceedings, Registration

  • Status: Preview

    University of Virginia

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing, Marketing Strategies, Regression Analysis, Data-Driven Decision-Making, Strategic Marketing, Brand Management, Resource Allocation, Customer Insights, Predictive Analytics, Advertising Campaigns, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment

  • Status: Free Trial

    Skills you'll gain: Branding, Brand Marketing, Brand Strategy, Brand Management, Brand Awareness, Brand Loyalty, Value Propositions, Strategic Marketing, Product Knowledge, Promotional Strategies, Market Share, Innovation, Competitive Analysis

  • Status: Free Trial

    University of California, Irvine

    Skills you'll gain: Search Engine Marketing, Keyword Research, Digital Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Social Media Strategy, Social Media, Web Analytics and SEO, Storytelling, Marketing Strategies, Pay Per Click Advertising, Marketing Communications, Customer Relationship Management, Brand Management, Consumer Behaviour

What brings you to Coursera today?

Leading partners

  • Real Madrid Graduate School Universidad Europea
  • IE Business School
  • University of Colorado Boulder
  • University of Pennsylvania
  • Tecnológico de Monterrey
  • University of Illinois Urbana-Champaign
  • University of California, Irvine
  • Fundação Instituto de Administração