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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • J

      Johns Hopkins University

      Simple Regression Analysis in Public Health

      Skills you'll gain: Biostatistics, Regression Analysis, Statistical Methods, Statistical Analysis, Epidemiology, Quantitative Research, Public Health, Data Analysis, Probability & Statistics, Statistical Inference

      4.7
      Rating, 4.7 out of 5 stars
      ·
      382 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Campus BBVA

      Data & Cybersecurity

      Skills you'll gain: Computer Security Incident Management, Incident Management, Crisis Management, Security Information and Event Management (SIEM), Data Security, Cybersecurity, Cyber Attacks, Cyber Threat Intelligence, Security Strategy, Cyber Operations, Data Processing, Security Awareness, Anomaly Detection, Data Science, Data Analysis, Authentications, Time Series Analysis and Forecasting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      261 reviews

      Intermediate · Course · 1 - 3 Months

    • E

      EDHEC Business School

      Python and Machine-Learning for Asset Management with Alternative Data Sets

      Skills you'll gain: Text Mining, Network Analysis, Data Visualization Software, Machine Learning Methods, Financial Data, Unstructured Data, Predictive Modeling, Web Scraping, Advanced Analytics, Financial Statements, Financial Market, Financial Analysis, Asset Management, Python Programming, Investment Management, Data Analysis, Risk Analysis, Consumer Behaviour

      4.4
      Rating, 4.4 out of 5 stars
      ·
      231 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of California, Irvine

      Salesforce Basics

      Skills you'll gain: Salesforce, Salesforce Development, Customer Relationship Management (CRM) Software, Customer Relationship Management, Business Reporting, Role-Based Access Control (RBAC), Sales Management, Customer Engagement, Cloud-Based Integration, Security Management, Marketing Automation, User Accounts, Data Security, Account Management

      4.3
      Rating, 4.3 out of 5 stars
      ·
      211 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Universidad de los Andes

      Introducción a la ciencia de datos aplicada

      Skills you'll gain: Exploratory Data Analysis, Statistical Hypothesis Testing, Correlation Analysis, Data Visualization Software, Data Science, Jupyter, Data Analysis, Business Analytics, Statistical Analysis, Probability & Statistics, Statistics, Python Programming, Descriptive Statistics, Data Modeling, Statistical Modeling, Design Thinking

      4.7
      Rating, 4.7 out of 5 stars
      ·
      399 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of London

      International Business Environment

      Skills you'll gain: Business Strategy, Competitive Analysis, Business Strategies, International Finance, Market Analysis, Strategic Thinking, Global Marketing, Business Analysis, Analysis, Business, Product Lifecycle Management, Organizational Strategy, Product Management, Growth Strategies, Cultural Diversity, Culture

      4.7
      Rating, 4.7 out of 5 stars
      ·
      380 reviews

      Mixed · Course · 1 - 4 Weeks

    • S

      SkillUp EdTech

      Product Management: Developing and Delivering a New Product

      Skills you'll gain: New Product Development, Product Management, Product Development, Product Lifecycle Management, Product Planning, Project Management Life Cycle, Product Roadmaps, Stakeholder Management, Competitive Analysis, Product Testing, Product Requirements, Commercialization, Market Analysis, Team Building, Stakeholder Communications

      4.6
      Rating, 4.6 out of 5 stars
      ·
      105 reviews

      Beginner · Course · 1 - 3 Months

    • V

      Vanderbilt University

      Introduction to Data, Signal, and Image Analysis with MATLAB

      Skills you'll gain: Data Visualization, Image Analysis, Data Visualization Software, Machine Learning Methods, Matlab, Applied Machine Learning, Statistical Methods, Data Analysis, Data Processing, Computer Vision, Regression Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      218 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      Universidad Austral

      Estrategias de Redes Sociales

      Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, LinkedIn, Facebook, Content Strategy, Advertising Campaigns, Professional Networking, Instagram, Content Creation, Key Performance Indicators (KPIs), Marketing Strategy and Techniques, Digital Advertising, Budget Management, Lead Generation, Photography, Target Audience

      4.6
      Rating, 4.6 out of 5 stars
      ·
      882 reviews

      Beginner · Course · 1 - 4 Weeks

    • É

      École Polytechnique

      Wind resources for renewable energies

      Skills you'll gain: Water Resources, Hydraulics, Data Analysis, Real Time Data, Physical Science, Estimation, Spatial Data Analysis, Environment and Resource Management, Mathematical Modeling, Environmental Engineering, Applied Mathematics, Systems Of Measurement, Mechanics

      3.6
      Rating, 3.6 out of 5 stars
      ·
      130 reviews

      Intermediate · Course · 1 - 3 Months

    • J

      Johns Hopkins University

      The Data Science of Health Informatics

      Skills you'll gain: Health Informatics, Health Care, Health Information Management, Databases, Healthcare Industry Knowledge, Clinical Data Management, Electronic Medical Record, Data Mining, Data Analysis, Data Quality, Interoperability, Big Data, Query Languages, Data Integration

      4.6
      Rating, 4.6 out of 5 stars
      ·
      214 reviews

      Beginner · Course · 1 - 4 Weeks

    • T

      Tableau Learning Partner

      Data Visualization with Tableau

      Skills you'll gain: Data Visualization Software, Interactive Data Visualization, Tableau Software, Data Presentation, Tree Maps, Dashboard, Heat Maps, Geospatial Mapping, Data Storytelling, Data Manipulation, Data Mapping, Business Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      118 reviews

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Simple Regression Analysis in Public Health : Johns Hopkins University
    • Data & Cybersecurity: Campus BBVA
    • Python and Machine-Learning for Asset Management with Alternative Data Sets: EDHEC Business School
    • Salesforce Basics: University of California, Irvine
    • Introducción a la ciencia de datos aplicada: Universidad de los Andes
    • International Business Environment: University of London
    • Product Management: Developing and Delivering a New Product: SkillUp EdTech
    • Introduction to Data, Signal, and Image Analysis with MATLAB: Vanderbilt University
    • Estrategias de Redes Sociales: Universidad Austral
    • Wind resources for renewable energies: École Polytechnique

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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