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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • U

      University of Colorado Boulder

      Algorithms for Searching, Sorting, and Indexing

      Skills you'll gain: Data Structures, Algorithms, Pseudocode, Computational Thinking, Programming Principles, Analysis, Big Data, Probability & Statistics

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      487 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Toronto

      Bioinformatic Methods II

      Skills you'll gain: Bioinformatics, Molecular Biology, Network Analysis, Data Analysis, Big Data, Data Visualization Software, Scientific Visualization, Structural Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      486 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Introduction to Merchandising

      Skills you'll gain: Merchandising, Merchandise Displays, Inventory Management, Visual Merchandising, Consumer Behaviour, Inventory Management System, Planogram, Retail Management, Retail Sales, Retail Store Operations, Marketing Psychology, Customer Insights, Business Development, Sales Strategy, Market Dynamics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      40 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      U

      University of Maryland, College Park

      Digital Marketing Tools: Machine Learning and AI

      Skills you'll gain: Apache Hadoop, Marketing Automation, Marketing Analytics, Digital Marketing, Marketing Strategies, Big Data, Marketing, Customer Insights, Machine Learning, Artificial Neural Networks, Deep Learning, Artificial Intelligence, Predictive Analytics

      Beginner · Course · 1 - 4 Weeks

    • T

      Tecnológico de Monterrey

      Gestión de Marca

      Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Strategic Marketing, Marketing Management, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Customer experience strategy (CX), Organizational Strategy, Internal Communications, Instagram, Business Strategy, Customer experience improvement

      4.9
      Rating, 4.9 out of 5 stars
      ·
      218 reviews

      Intermediate · Specialization · 3 - 6 Months

    • S

      SAS

      Data Analysis and Reporting in SAS Visual Analytics

      Skills you'll gain: Trend Analysis, Data Manipulation, Data Analysis, SAS (Software), Exploratory Data Analysis, Data Visualization, Interactive Data Visualization, Time Series Analysis and Forecasting, Data Visualization Software, Data Presentation, Business Reporting, Graphing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      356 reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Entrepreneurship I: Laying the Foundation

      Skills you'll gain: Value Propositions, Entrepreneurship, Market Opportunities, Business Strategy, Market Analysis, Team Building, New Business Development, Ideation, Business Modeling, Business Development, Customer Analysis, Leadership

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 1 - 3 Months

    • G

      Google

      Analitik Data Google

      Skills you'll gain: Data Presentation, Data Cleansing, Data Storytelling, Rmarkdown, Data Visualization, Data Ethics, Data Literacy, Ggplot2, Data Validation, Spreadsheet Software, Interactive Data Visualization, Tableau Software, Analytical Skills, Data Visualization Software, Data-Driven Decision-Making, Dashboard, Data Analysis, Stakeholder Management, Data Integrity, Data Collection

      4.9
      Rating, 4.9 out of 5 stars
      ·
      2.3K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • J

      Johns Hopkins University

      Command Line Tools for Genomic Data Science

      Skills you'll gain: Unix Commands, Bioinformatics, Unix, Data Management, Command-Line Interface, Molecular Biology, Linux Commands, Big Data, File Management, Data Analysis Software, Data Processing

      4
      Rating, 4 out of 5 stars
      ·
      562 reviews

      Mixed · Course · 1 - 4 Weeks

    • M

      Microsoft

      Microsoft Copilot: Your Everyday AI Companion

      Skills you'll gain: Prompt Engineering, Microsoft Copilot, Regulation and Legal Compliance, Data Ethics, Generative AI, Data Governance, Customer Relationship Management (CRM) Software, Marketing Automation, Microsoft 365, Customer experience improvement, Compliance Training, Business Process Automation, Workflow Management, Compliance Management, Self Service Technologies, Sales Process, Sales Strategy, Microsoft Teams, Customer Service, Information Privacy

      4.4
      Rating, 4.4 out of 5 stars
      ·
      52 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free
      Free
      V

      Vanderbilt University

      Online Games: Literature, New Media, and Narrative

      Skills you'll gain: Storytelling, Game Design, Video Game Development, Animation and Game Design, Timelines, Culture, Multimedia, Media and Communications, Art History

      4.6
      Rating, 4.6 out of 5 stars
      ·
      198 reviews

      Beginner · Course · 1 - 3 Months

    • P

      Pontificia Universidad Católica de Chile

      Mejores Decisiones con Business Analytics

      Skills you'll gain: Descriptive Analytics, Data Mining, Business Analytics, Data Presentation, Predictive Analytics, Business Intelligence, Forecasting, Data Analysis, Data-Driven Decision-Making, Trend Analysis, Decision Making

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      62 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Algorithms for Searching, Sorting, and Indexing: University of Colorado Boulder
    • Bioinformatic Methods II: University of Toronto
    • Introduction to Merchandising: Coursera Instructor Network
    • Digital Marketing Tools: Machine Learning and AI: University of Maryland, College Park
    • Gestión de Marca: Tecnológico de Monterrey
    • Data Analysis and Reporting in SAS Visual Analytics: SAS
    • Entrepreneurship I: Laying the Foundation: University of Illinois Urbana-Champaign
    • Analitik Data Google: Google
    • Command Line Tools for Genomic Data Science: Johns Hopkins University
    • Microsoft Copilot: Your Everyday AI Companion: Microsoft

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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