• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


More to explore:

Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Monitoring, Streams, and Connectors

    Skills you'll gain: Prometheus (Software), Data Processing

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Online Influence and Persuasion

    Skills you'll gain: Social Network Analysis, Network Analysis, Data Analysis, Exploratory Data Analysis, Analytics, Statistical Analysis, Social Sciences, Behavioral Economics, Research, Data Collection, Sociology, Data Transformation, Persuasive Communication, Application Programming Interface (API), Media and Communications, Substance Abuse, Psychology

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    D

    Duke University

    핀테크 법률 및 정책

    Skills you'll gain: Payment Systems, FinTech, Financial Regulation, Financial Regulations, Bank Regulations, Mobile Banking, Financial Services, Commercial Lending, Consumer Lending, Asset Management, Law, Regulation, and Compliance, Strategic Partnership, Blockchain

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Create a Brand Awareness Survey in Qualtrics

    Skills you'll gain: Brand Awareness, Market Research, Strategic Marketing, Branding, Marketing Strategies, Marketing, Brand Management, Research, User Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    15 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • P

    Packt

    TOTAL - CompTIA CySA+ Cybersecurity Analyst (CS0-003)

    Skills you'll gain: Cyber Threat Intelligence, Vulnerability Assessments, Incident Response, Cybersecurity, Threat Modeling, Cyber Threat Hunting, Threat Detection, Application Security, Security Management, Intrusion Detection and Prevention, Security Controls, Malware Protection, Network Analysis

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    La Economía de la Felicidad

    Skills you'll gain: Economic Development, Economics, Socioeconomics, Public Policies, Behavioral Economics, Social Sciences, Policy Analysis, Social Impact, Data Collection, Surveys

    4.1
    Rating, 4.1 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free
    Free
    D

    DeepLearning.AI

    Large Multimodal Model Prompting with Gemini

    Skills you'll gain: Multimodal Prompts, Gemini, Prompt Engineering, Google Gemini, Prompt Patterns, LLM Application, Generative AI, Application Programming Interface (API), Image Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    14 reviews

    Beginner · Project · Less Than 2 Hours

  • Status: Preview
    Preview
    I

    IE Business School

    Marketing Management Essentials: Product and Branding

    Skills you'll gain: Product Lifecycle Management, Market Trend, Product Strategy, Product Management, Market Analysis, Competitive Analysis, New Product Development, Brand Management, Marketing Strategies, Growth Strategies

    4.4
    Rating, 4.4 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Starweaver

    Innovations in Lithium Battery Technology

    Skills you'll gain: Sustainable Technologies, Sustainable Engineering, Production Process, Environmental Engineering, Sustainable Development, Electronic Components, Environmental Issue, Manufacturing Operations, Basic Electrical Systems, Energy and Utilities, Electrical Power, Manufacturing Processes, Chemistry, Electrical Systems, Environment and Resource Management, Technology Roadmaps, Materials science, Electronics, Quality Assurance, Emerging Technologies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Branding for Differential Advantage with Jagdish Sheth

    Skills you'll gain: Branding, Brand Marketing, Brand Strategy, Brand Management, Brand Awareness, Brand Loyalty, Value Propositions, Strategic Marketing, Product Knowledge, Promotional Strategies, Market Share, Innovation, Competitive Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    CPS Design with ARM Core using MicroPython for Industries

    Skills you'll gain: Embedded Systems, Embedded Software, Internet Of Things, Control Systems, Civil Engineering, Electronic Systems, Public Works, Electronic Hardware, Structural Engineering, Energy and Utilities, Maintenance, Repair, and Facility Services, Automation, Integrated Development Environments, Environmental Monitoring, System Monitoring, Continuous Monitoring, Communication Systems, Display Devices, Real Time Data, Peripheral Devices

    4
    Rating, 4 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Content Strategy

    Skills you'll gain: Content Strategy, Content Marketing, Content Performance Analysis, Web Content, Social Media Content, Paid media, Digital Content, Marketing Strategies, Content Creation, Email Marketing, Copywriting, Search Engine Optimization, Digital Advertising, Business-To-Consumer, Target Audience, Key Performance Indicators (KPIs), Customer Engagement, B2B Sales

    Beginner · Course · 1 - 4 Weeks

1…777879…90

In summary, here are 10 of our most popular consumer behavior courses

  • Monitoring, Streams, and Connectors: LearnKartS
  • Online Influence and Persuasion: Johns Hopkins University
  • 핀테크 법률 및 정책: Duke University
  • Create a Brand Awareness Survey in Qualtrics: Coursera
  • TOTAL - CompTIA CySA+ Cybersecurity Analyst (CS0-003): Packt
  • La Economía de la Felicidad : Universidad de Palermo
  • Large Multimodal Model Prompting with Gemini: DeepLearning.AI
  • Marketing Management Essentials: Product and Branding: IE Business School
  • Innovations in Lithium Battery Technology: Starweaver
  • Branding for Differential Advantage with Jagdish Sheth: Kennesaw State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok