What skills can I learn in marketing analytics courses on Coursera?

Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including: Fundamental and advanced techniques in data analysis and statistical modeling Tools and technologies for measuring and improving marketing effectiveness Strategies for translating data insights into actionable marketing tactics Understanding of consumer behavior and market trends through data Skills to use popular analytics software like Google Analytics and Tableau

Do I need prior experience in marketing or analytics to start these courses?

Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds: No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling. Intermediate courses cater to those with some understanding of marketing principles and basic analytics. Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.

What certifications and credentials can I earn through marketing analytics courses on Coursera?

Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile: Certificates of completion for individual courses demonstrating mastery of specific topics Professional certificates that prepare learners for analytics roles in marketing departments Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements

What career opportunities are available with skills in marketing analytics?

Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to: Serve as Marketing Analysts who support data-driven decision making Work as Customer Insight Analysts to optimize customer engagement strategies Become Digital Marketing Managers who use data to shape online marketing efforts Excel as Business Intelligence Analysts who influence policy and strategic directions Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.

How can I purchase marketing analytics training courses for my team?

Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.

Top Marketing Analytics Courses - Learn Marketing Analytics Online

Explore the Marketing Analytics Course Catalog

Johns Hopkins University
Data and Health Indicators in Public Health Practice
Skills you'll gain: Epidemiology, Public Health, Health Policy, Health Care, Infectious Diseases, Health Information Management, Data Analysis, Program Evaluation, Data Collection, Descriptive Analytics, Statistical Methods
4.7
Rating, 4.7 out of 5 stars
1.2K reviews
Beginner · Course · 1 - 4 Weeks
Rutgers the State University of New Jersey
Business Intelligence and Competitive Analysis
Skills you'll gain: Competitive Intelligence, Competitive Analysis, Market Intelligence, Management Consulting, Business Consulting, Consulting, Business Strategy, Data Analysis Software, Business Intelligence, Company, Product, and Service Knowledge, Business Analytics, Analytics, Market Analysis, Benchmarking, Analysis, Performance Analysis, Trend Analysis, Business Metrics, Key Performance Indicators (KPIs), Financial Analysis
4.4
Rating, 4.4 out of 5 stars
235 reviews
Beginner · Course · 1 - 4 Weeks
IBM
Generative AI and LLMs: Architecture and Data Preparation
Skills you'll gain: Large Language Modeling, Generative AI, PyTorch (Machine Learning Library), Text Mining, Natural Language Processing, Artificial Intelligence and Machine Learning (AI/ML), Jupyter, Data Processing
4.7
Rating, 4.7 out of 5 stars
191 reviews
Intermediate · Course · 1 - 4 Weeks
The Chinese University of Hong Kong
Doing Business in China
Skills you'll gain: Entrepreneurship, Peer Review, Market Opportunities, Business Planning, Innovation, Consumer Behaviour, Business Leadership, Brand Management, Strategic Thinking, Marketing, Business Strategy, Business Development, Global Marketing, Strategic Marketing, Business Consulting, Business Strategies, Digital Media Strategy, Strategic Partnership, Competitive Analysis, Go To Market Strategy
4.8
Rating, 4.8 out of 5 stars
601 reviews
Beginner · Specialization · 3 - 6 Months
Tableau Learning Partner
Data Visualization with Tableau
Skills you'll gain: Data Visualization Software, Interactive Data Visualization, Tableau Software, Data Presentation, Tree Maps, Dashboard, Heat Maps, Geospatial Mapping, Data Storytelling, Data Manipulation, Data Mapping, Business Analytics
4.7
Rating, 4.7 out of 5 stars
118 reviews
Beginner · Course · 1 - 3 Months
Tableau Learning Partner
Advanced Data Visualization with Tableau
Skills you'll gain: Data Visualization Software, Spatial Data Analysis, Tableau Software, Data Storytelling, Statistical Visualization, Interactive Data Visualization, Data Presentation, Stakeholder Communications, Geospatial Mapping, Business Reporting, Business Analytics
4.9
Rating, 4.9 out of 5 stars
90 reviews
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Exploring and Producing Data for Business Decision Making
Skills you'll gain: Descriptive Statistics, Sampling (Statistics), Probability Distribution, Business Analytics, Statistics, Microsoft Excel, Analytics, Statistical Inference, Data Analysis, Exploratory Data Analysis, Probability & Statistics, Statistical Analysis, Histogram, Data Collection, Data Presentation, Graphing
4.8
Rating, 4.8 out of 5 stars
1K reviews
Beginner · Course · 1 - 3 Months
Meta
GenAI in Social Media Marketing
Skills you'll gain: Target Audience, Generative AI, Social Media Marketing, Social Media, Social Media Strategy, Business Marketing, Facebook, Content Creation, Artificial Intelligence
5
Rating, 5 out of 5 stars
22 reviews
Beginner · Course · 1 - 4 Weeks
Rice University
A Story of Economics: A Principles Tale
Skills you'll gain: Economics, Supply And Demand, Business Economics, Market Dynamics, Economic Development, Game Theory, Financial Policy, Cost Accounting, Tax, Market Analysis, International Relations, Business Metrics, Public Policies, Operating Cost, Performance Metric, International Finance, Fiscal Management, Consumer Behaviour, Investments, Labor Relations
4.8
Rating, 4.8 out of 5 stars
106 reviews
Beginner · Specialization · 3 - 6 Months
Status: Free
Coursera Instructor Network
GenAI for Marketing Analysts: Innovate Marketing Strategies
Skills you'll gain: Marketing Analytics, Google Analytics, Campaign Management, Generative AI, Marketing Automation, Performance Analysis, Social Media Campaigns, Marketing Strategies, Customer Insights, Data Ethics, OpenAI, ChatGPT, Business Ethics, Artificial Intelligence
Intermediate · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Digital Content Planning and Management
Skills you'll gain: Content Management, Digital Content, Target Audience, Content Strategy, Web Content, Marketing Planning, Content Performance Analysis, Digital Assets, Content Creation, Governance, Auditing
4.5
Rating, 4.5 out of 5 stars
35 reviews
Beginner · Course · 1 - 3 Months
Status: Free
IE Business School
Foundations of Strategy
Skills you'll gain: Competitive Analysis, Business Strategy, Economics, Market Dynamics, Business Economics, Strategic Thinking, Market Analysis, Strategic Marketing, Resource Management
4.8
Rating, 4.8 out of 5 stars
183 reviews
Beginner · Course · 1 - 4 Weeks