Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Università Bocconi
Skills you'll gain: Leadership and Management, Business Management, Team Management, Brand Management, Leadership Studies, Brand Strategy, Innovation, Art History, Fundraising, Data-Driven Decision-Making, Customer Relationship Management, Marketing, Customer experience improvement
Mixed · Course · 1 - 3 Months

Skills you'll gain: Rmarkdown, Ggplot2, R Programming, Data Analysis, Tidyverse (R Package), Data Visualization, Statistical Programming, Data Visualization Software, Data Cleansing, Data Manipulation, Data Import/Export, Data Structures
Beginner · Course · 1 - 3 Months

Skills you'll gain: Account Strategy, Account Management, Marketing Analytics, Return On Investment, Sales Management, Sales Strategy, Risk Management, Loyalty Programs, Customer Advocacy, Sales, Digital Transformation, Business Risk Management, Business Metrics, Business Transformation, Innovation, Telecommuting, Virtual Teams, Customer Relationship Building
Intermediate · Course · 1 - 4 Weeks
Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Strategy, Growth Strategies, Compliance Management, Competitive Analysis, Strategic Partnership, Product Strategy, New Business Development, Market Dynamics, Market Analysis, Marketing
Mixed · Course · 1 - 3 Months

Skills you'll gain: Marketing Collateral, Marketing Materials, Canva (Software), Promotional Materials, Business Marketing, Marketing Design, Marketing, Business, Design, Graphic and Visual Design, Graphic Design, Color Matching, Design Elements And Principles
Advanced · Guided Project · Less Than 2 Hours

University of Virginia
Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing Strategies, Marketing, Customer Analysis, Data-Driven Decision-Making, Analytics, Performance Measurement, Strategic Marketing, Brand Management, Regression Analysis, Consumer Behaviour, Return On Investment, A/B Testing, Statistical Analysis
Beginner · Course · 1 - 3 Months

University of Colorado System
Skills you'll gain: Energy and Utilities, Oil and Gas, Strategic Thinking, Global Marketing, Business Analysis, Business Economics, Supply And Demand, Stakeholder Analysis, Business Analytics, Economics, Political Sciences, Environment and Resource Management, Natural Resource Management, Emerging Technologies
Mixed · Course · 1 - 3 Months

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Data Presentation, Matplotlib, Analytics, Probability Distribution, Data Processing, Statistical Methods, Exploratory Data Analysis, Statistical Analysis, Probability, Data Cleansing, Computer Programming Tools, Data Collection, Performance Measurement, Python Programming, Technical Analysis
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: WordPress, Content Management Systems, Web Content, Web Design and Development, Web Design, Web Development, Blogs, Social Media, Content Management, Marketing, Design, Computer Science
Advanced · Guided Project · Less Than 2 Hours

Erasmus University Rotterdam
Skills you'll gain: Econometrics, Time Series Analysis and Forecasting, Regression Analysis, Logistic Regression, Data Analysis, Analytics, Statistical Analysis, Statistics, Case Studies, Forecasting, Model Evaluation, Probability, Linear Algebra, Peer Review
Mixed · Course · 1 - 3 Months

LearnKartS
Skills you'll gain: AI Enablement, E-Commerce, Digital Transformation, Email Marketing, Search Engine Optimization
Beginner · Course · 1 - 4 Weeks

LearnKartS
Skills you'll gain: Web Analytics and SEO, Content Management Systems, Web Design, Web Analytics, Supplier Management, Web Design and Development, E-Commerce, WordPress, Search Engine Optimization, No-Code Development, Blogs, Retail Management, Order Management, Web Content, Web Development, Marketing Strategies, Shipping and Receiving, Information Architecture, Web Frameworks, Web Development Tools
Beginner · Specialization · 3 - 6 Months