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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free
      Free
      N

      Northeastern University

      Data Analytics Engineering: Probability & Techniques

      Skills you'll gain: Exploratory Data Analysis, Time Series Analysis and Forecasting, Data Analysis, Data Wrangling, Probability & Statistics, Unsupervised Learning, Text Mining, Data Manipulation, Statistical Analysis, Data Structures, Data Cleansing, Descriptive Statistics, Data Visualization Software, Python Programming

      Mixed · Course · 1 - 4 Weeks

    • D

      DeepLearning.AI

      Data Modeling, Transformation, and Serving

      Skills you'll gain: Data Modeling, Data Transformation, Data Processing, Data Warehousing, Apache Hadoop, Data Integration, Extract, Transform, Load, Data Pipelines, Apache Spark, Data Manipulation, Star Schema, Applied Machine Learning, Real Time Data, Machine Learning, Natural Language Processing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      69 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Pattern Discovery in Data Mining

      Skills you'll gain: Data Mining, Big Data, Anomaly Detection, Text Mining, Unstructured Data, Spatial Analysis, Advanced Analytics, Image Analysis, Algorithms, Information Privacy

      4.3
      Rating, 4.3 out of 5 stars
      ·
      325 reviews

      Mixed · Course · 1 - 3 Months

    • K

      Knowledge Accelerators

      Data-Driven Decisions with Power BI

      Skills you'll gain: Power BI, Dashboard, Data Import/Export, Data Transformation, Data Analysis, Data Cleansing, Data Presentation, Data Modeling, Data Visualization Software, Business Intelligence Software, Interactive Data Visualization, Data-Driven Decision-Making, Data Sharing, Data Management

      4.3
      Rating, 4.3 out of 5 stars
      ·
      262 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Python for Data Analysis: Pandas & NumPy

      Skills you'll gain: Pandas (Python Package), NumPy, Data Analysis, Data Science, Python Programming, Data Structures, Data Manipulation, Computer Programming

      4.5
      Rating, 4.5 out of 5 stars
      ·
      335 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • N

      New York Institute of Finance

      Supply Chain Finance and Blockchain Technology

      Skills you'll gain: Working Capital, Supplier Management, Supply Chain Management, Blockchain, FinTech, Supply Chain, Cash Flows, Business Metrics, Customer Analysis, Financial Market, Market Trend, Transaction Processing, Market Dynamics, Market Analysis, Risk Modeling, Stakeholder Management, Emerging Technologies, Sales Prospecting, Financial Analysis, Financial Services

      4.6
      Rating, 4.6 out of 5 stars
      ·
      372 reviews

      Intermediate · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Create a Marketing Analysis dashboard using G-Spreadsheets

      Skills you'll gain: Dashboard, Data Entry, Excel Formulas, Data Presentation, Google Sheets, Spreadsheet Software, Data Visualization Software, Management Reporting, Business Reporting, Marketing Analytics, Market Analysis, Productivity Software

      4.6
      Rating, 4.6 out of 5 stars
      ·
      15 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of California, Irvine

      Salesforce Fundamentals

      Skills you'll gain: Salesforce, Data Quality, Data Modeling, Data Integration, Business Process Automation, Salesforce Development, Email Marketing, Data Security, Data Cleansing, Data Management, Process Design, User Accounts, Customer Relationship Management (CRM) Software, Customer Engagement, Dashboard, Customer Relationship Management, Business Reporting, Administration, Automation, Role-Based Access Control (RBAC)

      4.3
      Rating, 4.3 out of 5 stars
      ·
      256 reviews

      Beginner · Specialization · 1 - 3 Months

    • J

      Johns Hopkins University

      Data Science in Real Life

      Skills you'll gain: Data Quality, Data Management, Technical Communication, Data Analysis, Data-Driven Decision-Making, Statistical Analysis, Data Science, Statistical Machine Learning, Statistical Inference, A/B Testing, Statistical Modeling

      4.5
      Rating, 4.5 out of 5 stars
      ·
      2.4K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      M

      McMaster University

      Experimentation for Improvement

      Skills you'll gain: Experimentation, Data Visualization, Predictive Modeling, Process Improvement and Optimization, Regression Analysis, Statistical Software, Mathematical Modeling, R Programming, Data Analysis, Statistical Analysis

      4.9
      Rating, 4.9 out of 5 stars
      ·
      921 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      S

      Salesforce

      Reports, Dashboards, and Customer Success in Salesforce

      Skills you'll gain: Customer Success Management, Salesforce, Dashboard, Sales Enablement, Customer Relationship Management, Data Visualization, Customer Support, Sales Management, Customer and Client Support, Customer Service, Sales Strategy, Performance Reporting, Business Reporting, Data-Driven Decision-Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      232 reviews

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Achieving Advanced Insights with BigQuery

      Skills you'll gain: SQL, Big Data, Google Cloud Platform, Data Access, Database Architecture and Administration, Performance Tuning, Jupyter, Data Warehousing, Data Security, Data Science, Data Structures

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Data Analytics Engineering: Probability & Techniques: Northeastern University
    • Data Modeling, Transformation, and Serving: DeepLearning.AI
    • Pattern Discovery in Data Mining: University of Illinois Urbana-Champaign
    • Data-Driven Decisions with Power BI: Knowledge Accelerators
    • Python for Data Analysis: Pandas & NumPy: Coursera Project Network
    • Supply Chain Finance and Blockchain Technology: New York Institute of Finance
    • Create a Marketing Analysis dashboard using G-Spreadsheets: Coursera Project Network
    • Salesforce Fundamentals: University of California, Irvine
    • Data Science in Real Life: Johns Hopkins University
    • Experimentation for Improvement: McMaster University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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