• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • I

      IE Business School

      Marketing Strategy Capstone Project

      Skills you'll gain: Market Research, Market Analysis, Peer Review, Marketing Planning, Marketing Management, Strategic Marketing, Customer Analysis, Hospitality Management, Consumer Behaviour, Marketing Strategy and Techniques, Marketing Effectiveness, Plan Execution, Target Market, Competitive Analysis, Product Marketing, Business

      4.7
      Rating, 4.7 out of 5 stars
      ·
      115 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Washington

      Data Manipulation at Scale: Systems and Algorithms

      Skills you'll gain: Big Data, Relational Databases, Database Systems, Dataflow, Data Science, Data Manipulation, Data Processing, NoSQL, Apache Spark, Analytics, Distributed Computing, Apache Hadoop, SQL, Data Analysis, Query Languages, Cloud Computing, Scalability, Graph Theory, Algorithms

      4.3
      Rating, 4.3 out of 5 stars
      ·
      767 reviews

      Mixed · Course · 1 - 3 Months

    • I

      Imperial College London

      Global Disease Masterclass

      Skills you'll gain: Infectious Diseases, Epidemiology, Public Health and Disease Prevention, Public Health, Health Disparities, Cardiology, Chronic Diseases, Microbiology, Community Health, Health Systems, Health Policy, Socioeconomics, Preventative Care, Health Care, Health Assessment, Biostatistics, Data Analysis, Policy Analysis, Trend Analysis, Medical Science and Research

      4.8
      Rating, 4.8 out of 5 stars
      ·
      315 reviews

      Beginner · Specialization · 1 - 3 Months

    • D

      Duke University

      Java Programming: Build a Recommendation System

      Skills you'll gain: Software Design, Software Design Patterns, Java, AI Personalization, Object Oriented Programming (OOP), Data Processing, Data Wrangling, Data Analysis, Data Structures, Algorithms, Hypertext Markup Language (HTML)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      643 reviews

      Intermediate · Course · 1 - 3 Months

    • Y

      Yonsei University

      International Hospitality & Healthcare Services Marketing

      Skills you'll gain: Hospitality Management, Hospitality, Customer Service, Customer experience strategy (CX), Expectation Management, Product Marketing, Service Management, Innovation, Customer experience improvement, Revenue Management, Business Marketing, Health Care, Capacity Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      538 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Get Started with Canva

      Skills you'll gain: Multimedia, Canva (Software), Animations, Graphics Software, Design, Graphic and Visual Design Software, Video Production, Graphic Design

      4.4
      Rating, 4.4 out of 5 stars
      ·
      170 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University at Buffalo

      Data-Driven Decision Making (DDDM)

      Skills you'll gain: Data Storytelling, Statistical Process Controls, Data Literacy, Process Mapping, Data Ethics, Data-Driven Decision-Making, Data Collection, Data Visualization Software, Business Process Improvement, Business Analytics, Analytics, Data Analysis, Root Cause Analysis, Data Strategy, Minitab, Lean Methodologies, Six Sigma Methodology, Process Analysis, Data Cleansing, Statistical Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      441 reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Machine Learning Algorithms with R in Business Analytics

      Skills you'll gain: Regression Analysis, R Programming, Exploratory Data Analysis, Business Analytics, Statistical Analysis, Predictive Analytics, Unsupervised Learning, Machine Learning, Data Analysis, Classification And Regression Tree (CART), Data Mining, Supervised Learning

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      38 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      N

      National Taiwan University

      大數據分析:商業應用與策略管理 (Big Data Analytics: Business Applications and Strategic Decisions)

      Skills you'll gain: Marketing Analytics, Social Media, Business Analytics, Market Analysis, Customer Insights, Financial Data, Banking, Business Intelligence, Big Data, Marketing Strategies, Analytics, Data-Driven Decision-Making, Financial Services, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      398 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Text Retrieval and Search Engines

      Skills you'll gain: Text Mining, Natural Language Processing, Data Mining, Unstructured Data, Big Data, Web Analytics and SEO, Machine Learning, Information Architecture, Statistical Methods, Algorithms, Probability & Statistics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      960 reviews

      Mixed · Course · 1 - 3 Months

    • T

      Technion - Israel Institute of Technology

      Startup Entrepreneurship

      Skills you'll gain: Ideation, Innovation, Business Planning, Brainstorming, Creative Problem-Solving, Creative Thinking, Value Propositions, Design Thinking, Creativity, Entrepreneurship, Team Building, Operations Management, Resourcefulness, Thought Leadership, Problem Solving, Visionary, Business Strategy, Market Research, Business Strategies, Market Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      Universidad de los Andes

      Ciencia de datos​

      Skills you'll gain: Data Ethics, Data Integration, Exploratory Data Analysis, Statistical Hypothesis Testing, Predictive Modeling, Correlation Analysis, Data Visualization Software, Classification And Regression Tree (CART), Data Quality, Data Science, Jupyter, Data Analysis, Data Transformation, Data Cleansing, Business Analytics, Data Manipulation, Supervised Learning, Statistical Analysis, Regression Analysis, Applied Machine Learning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      509 reviews

      Beginner · Specialization · 1 - 3 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…717273…311

    In summary, here are 10 of our most popular marketing analytics courses

    • Marketing Strategy Capstone Project: IE Business School
    • Data Manipulation at Scale: Systems and Algorithms: University of Washington
    • Global Disease Masterclass: Imperial College London
    • Java Programming: Build a Recommendation System: Duke University
    • International Hospitality & Healthcare Services Marketing: Yonsei University
    • Get Started with Canva: Coursera Project Network
    • Data-Driven Decision Making (DDDM): University at Buffalo
    • Machine Learning Algorithms with R in Business Analytics: University of Illinois Urbana-Champaign
    • 大數據分析:商業應用與策略管理 (Big Data Analytics: Business Applications and Strategic Decisions): National Taiwan University
    • Text Retrieval and Search Engines: University of Illinois Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok