Search Engine Optimization

Search Engine Optimization (SEO) is a digital marketing strategy focused on improving a website's visibility in search engine results pages to increase traffic and potentially attract prospective customers. Coursera's SEO catalogue teaches you the principles and techniques behind successful SEO. You'll learn how to conduct keyword research, optimize website structure and content for search engines, implement link building strategies, and understand the role of SEO in digital marketing. You'll also delve into the analytic tools used to monitor website performance and make data-driven decisions. By mastering SEO, you'll be equipped to increase a website's visibility, reach a broader audience, and enhance your marketing skills.
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Results for "search engine optimization"

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Contextual Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Paid media, Web Analytics and SEO, Marketing Automation, Bidding, Automation, A/B Testing, Consumer Behaviour, Key Performance Indicators (KPIs), Analysis

    4.5
    Rating, 4.5 out of 5 stars
    98 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    Status: Free Trial

    Skillshare

    Skills you'll gain: Content Strategy, Search Engine Optimization, Content Creation, Keyword Research, Digital Content, Web Content, Content Marketing, Social Media Content, AI Product Strategy, Target Audience, ChatGPT, Video Production, Prompt Engineering, Workflow Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Free

    Coursera

    Skills you'll gain: Search Engine Optimization, Blogs, Keyword Research, Web Analytics and SEO, Web Content, Content Development and Management, Content Creation, Content Strategy, Editing, Generative AI, Technology Strategies, Writing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    Status: Free Trial

    Skillshare

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Auditing, Information Architecture, Content Strategy, Web Analytics, Content Performance Analysis, Technical Support

    Beginner · Course · 1 - 3 Months

  • Status: New
    Status: Free Trial

    Packt

    Skills you'll gain: Business Modeling, Value Propositions, Business Planning, Customer Analysis, Target Market, User Research, Marketing, Financial Management, Marketing Strategies, Entrepreneurship, Customer Acquisition Management, Business Strategies, Email Marketing, Social Media Marketing, Interviewing Skills, Search Engine Optimization

    Beginner · Course · 1 - 3 Months

  • Coursera

    Skills you'll gain: LinkedIn, Photo Editing, Professional Networking, Social Media, Professional Development, Branding, Search Engine Optimization, Business Communication

    4.4
    Rating, 4.4 out of 5 stars
    298 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Coursera

    Skills you'll gain: Blogs, Search Engine Optimization, Brand Marketing, Content Marketing, Keyword Research, Content Creation, Web Analytics, Customer Engagement, Thought Leadership, Customer Relationship Building, Content Management Systems, Business Marketing

    4.6
    Rating, 4.6 out of 5 stars
    20 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Simplilearn

    Skills you'll gain: Marketing Automation, Marketing Analytics, Digital Marketing, Marketing Strategies, Customer Analysis, Predictive Analytics, Artificial Intelligence, Search Engine Optimization, HubSpot CRM, Advertising, Customer experience improvement, Computer Vision

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Online Advertising, Return On Investment, Consumer Behaviour, Cross-Channel Marketing, Marketing, Marketing Channel, Social Media Marketing, MarTech, Marketing Strategies, Marketing Effectiveness, Strategic Marketing, Marketing Psychology, Network Model, Business Analysis

    4.7
    Rating, 4.7 out of 5 stars
    11 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial

    IBM

    Skills you'll gain: Webpack, Search Engine Optimization, Web Development Tools, Web Analytics and SEO, Performance Tuning, Build Tools, Debugging, Front-End Web Development, Test Automation, Development Testing, Performance Testing, Software Development Tools, WordPress, Javascript

    4.5
    Rating, 4.5 out of 5 stars
    37 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview

    Tecnológico de Monterrey

    Skills you'll gain: Search Engine Marketing, Digital Marketing, Search Engine Optimization, Social Media Strategy, Web Content, Content Strategy, Digital Advertising, Web Analytics and SEO, Email Marketing, Digital Communications, E-Commerce, Target Audience

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    Skillshare

    Skills you'll gain: Keyword Research, Search Engine Optimization, Target Audience, Blogs, Web Analytics and SEO, Content Strategy, Social Media Strategy, Content Creation, Web Content

    Beginner · Course · 1 - 4 Weeks