Product Management

Product Management is a crucial function that guides every step of a product's lifecycle, from development to positioning and pricing, by understanding the market and consumer needs. Coursera's product management catalogue equips you with the knowledge and tools to develop, launch and manage products successfully. You'll learn how to conduct market analysis, create actionable product strategies, define product roadmaps, work effectively with cross-functional teams and understand the metrics for tracking product success. This skill is vital to drive innovation and growth in any technology, retail, manufacturing, or service organisation.
36credentials
2online degrees
105courses

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  • This role has a $158,592 median salary ¹.

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    A Product Manager oversees product development, ensuring it meets user needs and business goals while managing roadmaps and coordinating teams.

    This role has a $158,592 median salary ¹.

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Find the Best Product Management Course for Your Goals

  • Status: Free Trial

    Skills you'll gain: User Story, Sprint Retrospectives, Sprint Planning, Scrum (Software Development), Backlogs, Agile Methodology, Agile Product Development, Agile Project Management, Team Building, Product Management, Team Management, Product Roadmaps, Project Closure, Meeting Facilitation, Product Requirements, Organizational Change, Team Leadership, Project Management, Employee Coaching, Risk Management

  • Status: Free Trial

    Skills you'll gain: Business Strategy, Competitive Analysis, International Finance, Market Analysis, Strategic Thinking, Global Marketing, Business Analysis, Analysis, Business, Product Lifecycle Management, Business Management, Product Management, Cultural Diversity, Culture

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Management Accounting, Income Statement, Financial Statements, Performance Measurement, Balance Sheet, Organizational Strategy, Financial Statement Analysis, Capacity Management, Cost Accounting, Cost Control, Financial Accounting, Performance Metric, Cash Flows, Financial Reporting, Financial Analysis, Accounting, Budget Management, Business Metrics, Operational Analysis, Product Management

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Marketing Planning, Consumer Behaviour, Survey Creation, Product Management, Market Research, Marketing Strategies, Product Lifecycle Management, Marketing Effectiveness, Data Analysis, Marketing Communications, Marketing, Business Planning, Data Collection, Product Strategy, Market Analysis, Strategic Marketing, Target Market, Value Propositions, Product Marketing, Market Data

  • Status: Preview

    Skills you'll gain: Product Management, New Product Development, Product Roadmaps, Product Lifecycle Management, Product Improvement, Innovation, Business Modeling, Stakeholder Engagement, Product Testing, Leadership and Management, Growth Strategies, Customer Engagement, Cross-Functional Collaboration, Customer Insights, Data-Driven Decision-Making

  • Status: Free Trial

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Product Lifecycle Management, Customer experience strategy (CX), Advertising, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing, Brand Awareness, Product Management, Public Relations, Product Strategy, Revenue Management, Retail Management, Marketing Channel, Strategic Marketing, Marketing Management, Supply Chain Planning

  • Status: Free Trial

    University of Virginia

    Skills you'll gain: Design Thinking, Digital Transformation, Creative Problem-Solving, New Product Development, Ideation, Business Transformation, Product Management, Technology Strategies, Innovation, Creativity, Product Lifecycle Management, Strategic Thinking, Technical Product Management, Product Improvement, Information Technology, Business Strategy, Business Analysis, Leadership and Management, Marketing, Storytelling

  • Status: Preview

    Skills you'll gain: Product Lifecycle Management, Market Trend, Product Strategy, Product Management, Market Analysis, Competitive Analysis, New Product Development, Brand Management, Marketing Strategies, Growth Strategies

  • Status: Preview

    Skills you'll gain: Product Strategy, Product Marketing, Product Management, Marketing Communications, Business Modeling, Strategic Marketing, Product Lifecycle Management, Price Negotiation, Market Dynamics, Customer experience strategy (CX), Value Propositions, Marketing Channel, Competitive Analysis

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Financial Statements, Financial Modeling, Proposal Writing, Financial Accounting, Corporate Finance, Business Metrics, Business Valuation, Capital Budgeting, Entrepreneurial Finance, Financial Management, Cost Benefit Analysis, Project Finance, Finance, Return On Investment, Accounting and Finance Software, Product Management, Presentations, Cash Flows

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Organizational Change, Innovation, Change Management, Business Modeling, Technology Strategies, Design Thinking, Product Lifecycle Management, New Product Development, Business Transformation, Product Development, Customer Insights, Organizational Strategy, Service Design, Business Strategy, Strategic Thinking, Customer experience strategy (CX), Cross-Functional Team Leadership, Product Management, Team Leadership, Organizational Effectiveness

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Product Development, New Product Development, Product Management, Sustainable Business, Product Lifecycle Management, Marketing, Sustainable Design, Marketing Strategies, Financial Analysis, Target Market, Business Metrics, Presentations

What brings you to Coursera today?

Leading partners

  • SkillUp
  • University of Maryland, College Park
  • IE Business School
  • Advancing Women in Tech
  • University of Virginia
  • IBM
  • University of Illinois Urbana-Champaign
  • Packt