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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • U

      University of Washington

      Data Science at Scale

      Skills you'll gain: Feature Engineering, Unsupervised Learning, Data Ethics, Statistical Visualization, Data Storytelling, Big Data, Relational Databases, Supervised Learning, Database Systems, Dataflow, Data Visualization Software, Data Science, Statistical Machine Learning, Predictive Analytics, Advanced Analytics, Data Governance, Data Analysis, Predictive Modeling, Data Processing, Data Wrangling

      4.2
      Rating, 4.2 out of 5 stars
      ·
      915 reviews

      Intermediate · Specialization · 3 - 6 Months

    • M

      Microsoft

      Modern Data Warehouse Analytics in Microsoft Azure

      Skills you'll gain: Azure Synapse Analytics, Power BI, Databricks, Microsoft Azure, Database Administration, Cloud Services, Data Warehousing, Dashboard, Data Architecture, Apache Spark, Database Systems, Cloud Storage, Databases, Data Lakes, Business Intelligence, Big Data, Extract, Transform, Load, Data Visualization Software, Data Integration, Apache Hadoop

      4.5
      Rating, 4.5 out of 5 stars
      ·
      117 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Colorado System

      Time, Change, and Decisions for Marketing

      Skills you'll gain: Marketing Analytics, Anomaly Detection, Advanced Analytics, Bayesian Network, Data-Driven Decision-Making, Marketing Effectiveness, Forecasting, Marketing Strategies, Strategic Decision-Making, Strategic Leadership, Time Series Analysis and Forecasting, Trend Analysis, Simulation and Simulation Software, Predictive Analytics, Customer Analysis, Customer Engagement, Customer Retention, Reinforcement Learning

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of California San Diego

      Python Data Products for Predictive Analytics

      Skills you'll gain: Supervised Learning, Feature Engineering, Predictive Modeling, Data Processing, Data Manipulation, Applied Machine Learning, Interactive Data Visualization, Design Thinking, Advanced Analytics, Web Scraping, Machine Learning Algorithms, Flask (Web Framework), Data Visualization Software, Scikit Learn (Machine Learning Library), Application Deployment, Data Science, Data Validation, Verification And Validation, Django (Web Framework), Regression Analysis

      4.2
      Rating, 4.2 out of 5 stars
      ·
      245 reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      University of Houston

      Math behind Moneyball

      Skills you'll gain: Probability & Statistics, Statistical Methods, Statistics, Microsoft Excel, Predictive Analytics, Game Theory, Spreadsheet Software, Predictive Modeling, Excel Formulas, Pivot Tables And Charts, Regression Analysis, Statistical Analysis, Advanced Analytics, Data-Driven Decision-Making, Data Analysis, Analytics, Data Analysis Software, Business Mathematics, Simulations, Forecasting

      4.5
      Rating, 4.5 out of 5 stars
      ·
      97 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Create Interactive Dashboards with Streamlit and Python

      Skills you'll gain: Plotly, Dashboard, Pandas (Python Package), Data Manipulation, Interactive Data Visualization, Data Visualization Software, Data Visualization, Web Applications, Data Analysis, Python Programming

      4.7
      Rating, 4.7 out of 5 stars
      ·
      395 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • S

      SAS

      Doing More with SAS Programming

      Skills you'll gain: SAS (Software), Data Manipulation, Consolidation, Data Transformation, Data Processing, Data Analysis, Data Presentation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      939 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      P

      Pontificia Universidad Católica de Chile

      Introducción a la Minería de Datos

      Skills you'll gain: Exploratory Data Analysis, Data Mining, Data Analysis, Machine Learning Algorithms, Data Manipulation, Databases, Data Science, Machine Learning Methods, Unsupervised Learning, Supervised Learning, Classification And Regression Tree (CART), Algorithms, Performance Testing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 1 - 3 Months

    • M

      Meta

      Publicidad con Meta

      Skills you'll gain: Content Performance Analysis, Campaign Management, Performance Analysis, Social Media Campaigns, Marketing Budgets, Facebook, Advertising Campaigns, Performance Metric, Advertising, Online Advertising, Digital Advertising, Target Audience, Paid media, Social Media, Instagram, Social Media Marketing, Bidding, Budget Management, Scheduling

      4.9
      Rating, 4.9 out of 5 stars
      ·
      222 reviews

      Beginner · Course · 1 - 3 Months

    • T

      Tecnológico de Monterrey

      Hacer negocios en América Latina

      Skills you'll gain: Business Strategy, Innovation, International Finance, Financial Market, Global Marketing, World History, Economics, Business Economics, Business Development, Economic Development, Entrepreneurship, Corporate Sustainability, Socioeconomics, Strategic Partnership, New Business Development, Corporate Strategy, Business Modeling, Competitive Analysis, Business, Political Sciences

      4.8
      Rating, 4.8 out of 5 stars
      ·
      459 reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      Unilever

      Implementing Supply Chain Analytics

      Skills you'll gain: Descriptive Analytics, Supply Chain, Supply Chain Management, Supply Chain Systems, Supply Chain Planning, Predictive Analytics, Forecasting, Inventory Management System, Data-Driven Decision-Making, Business Analytics, Advanced Analytics, Analytics, SQL, Data Presentation, Data Analysis, Technical Communication, Python Programming

      4.6
      Rating, 4.6 out of 5 stars
      ·
      48 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IBM

      Supervised Machine Learning: Classification

      Skills you'll gain: Supervised Learning, Machine Learning Algorithms, Classification And Regression Tree (CART), Applied Machine Learning, Predictive Modeling, Scikit Learn (Machine Learning Library), Data Processing, Data Cleansing, Machine Learning, Regression Analysis, Data Manipulation, Business Analytics, Feature Engineering, Random Forest Algorithm, Statistical Modeling, Sampling (Statistics), Performance Metric

      4.8
      Rating, 4.8 out of 5 stars
      ·
      409 reviews

      Intermediate · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Data Science at Scale: University of Washington
    • Modern Data Warehouse Analytics in Microsoft Azure: Microsoft
    • Time, Change, and Decisions for Marketing: University of Colorado System
    • Python Data Products for Predictive Analytics: University of California San Diego
    • Math behind Moneyball: University of Houston
    • Create Interactive Dashboards with Streamlit and Python: Coursera Project Network
    • Doing More with SAS Programming: SAS
    • Introducción a la Minería de Datos: Pontificia Universidad Católica de Chile
    • Publicidad con Meta: Meta
    • Hacer negocios en América Latina: Tecnológico de Monterrey

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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