• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Brand Management Course Catalog

    • U

      University of North Texas

      Bachelor of Applied Arts and Sciences

      Skills you'll gain: Operations Management, Exploratory Data Analysis, Mediation, Change Management, Business Writing, Compensation and Benefits, Integrated Marketing Communications, Apache Hadoop, Consumer Behaviour, Organizational Change, Stakeholder Management, Event Management, Grammar, Social Media Strategy, Business Ethics, Sales Process, Diversity Awareness, Conflict Management, Research, Nutrition and Diet

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of Illinois at Urbana-Champaign

      Entrepreneurship and Strategic Innovation Graduate Certificate

      Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Extract, Transform, Load, Business Strategy, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • H

      HEC Paris

      Trust Based Leadership University Certificate

      Skills you'll gain:

      University Certificate · 6 - 12 Months

    • P

      Pontificia Universidad Católica de Chile

      Magíster en Inversiones y Finanzas Aplicadas

      Skills you'll gain: Financial Statement Analysis, Descriptive Analytics, FinTech, Financial Statements, Business Analytics, Business Valuation, Derivatives, Strategic Decision-Making, Portfolio Management, Customer Analysis, Risk Analysis, Credit Risk, Digital Transformation, Cloud Security, Assertiveness, Governance, Financial Analysis, Object Oriented Programming (OOP), Investments, Financial Data

      Earn a degree

      Degree · 1 - 4 Years

    • P

      Pontificia Universidad Católica de Chile

      Magíster en Business Analytics

      Skills you'll gain: Revenue Management, Customer Analysis, Descriptive Analytics, FinTech, Database Design, People Analytics, Time Series Analysis and Forecasting, Biostatistics, Predictive Analytics, Statistical Reporting, Digital Transformation, Deep Learning, Risk Analysis, Bayesian Statistics, Cloud Security, Network Model, Data Visualization, Assertiveness, Web Scraping, Governance

      Earn a degree

      Degree · 1 - 4 Years

    • U

      Universidad de los Andes

      Maestría en Inteligencia Analítica de Datos

      Skills you'll gain: Systems Thinking, Network Analysis, Unsupervised Learning, Data Storytelling, Deep Learning, Predictive Modeling, Data Presentation, Risk Analysis, Time Series Analysis and Forecasting, Project Management Life Cycle, MLOps (Machine Learning Operations), Marketing Analytics, Cash Flows, Matplotlib, Descriptive Analytics, Statistical Analysis, Simulations, Random Forest Algorithm, Operations Research, Solution Design

      Earn a degree

      Degree · 1 - 4 Years

    • U

      Universidad de los Andes

      Principios de ingeniería de software automatizada y ágil Certificado MasterTrack®

      Skills you'll gain: User Story, Maintainability, Test Automation, Software Testing, Version Control, Test Driven Development (TDD), Git (Version Control System), Software Architecture, Continuous Integration, Software Design, Unit Testing, Acceptance Testing, Usability, Regression Testing, Software Design Patterns, Web Content Accessibility Guidelines, Agile Software Development, Quality Assurance, Angular, Unified Modeling Language

      Credit offered

      Mastertrack · 6 - 12 Months

    • U

      University of Illinois at Urbana-Champaign

      Graduate Certificate in Digital Marketing

      Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Extract, Transform, Load, Business Strategy, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • O

      O.P. Jindal Global University

      M.A. Public Policy

      Skills you'll gain: Econometrics, Surveys, Environmental Laws, Sampling (Statistics), Social Sciences, Public Policies, Political Sciences, Data Collection, Health Disparities, Economics, Policy, and Social Studies, Economic Development, Policy Analysis, Presentations, Diplomacy, International Relations, Economics, Complex Problem Solving, Immigration Law, Research Methodologies, Socioeconomics

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of Colorado Boulder

      Master of Science in Computer Science

      Skills you'll gain: Object Oriented Design, User Story, Real-Time Operating Systems, Model Based Systems Engineering, Unsupervised Learning, New Product Development, Field-Programmable Gate Array (FPGA), Data Mining, Delegation Skills, Failure Analysis, Sampling (Statistics), Supplier Management, Sustainability Reporting, Accountability, Data Ethics, Goal Setting, Proposal Writing, Generative AI, Process Capability, Diversity Equity and Inclusion Initiatives

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of Illinois at Urbana-Champaign

      CPA Pathways Graduate Certificate

      Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Extract, Transform, Load, Business Strategy, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • U

      University of Illinois at Urbana-Champaign

      Graduate Certificate in Accounting Data Analytics

      Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Extract, Transform, Load, Business Strategy, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax

      Credit offered

      Graduate Certificate · 6 - 12 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…681682683684

    In summary, here are 10 of our most popular brand management courses

    • Bachelor of Applied Arts and Sciences: University of North Texas
    • Entrepreneurship and Strategic Innovation Graduate Certificate: University of Illinois at Urbana-Champaign
    • Trust Based Leadership University Certificate: HEC Paris
    • Magíster en Inversiones y Finanzas Aplicadas: Pontificia Universidad Católica de Chile
    • Magíster en Business Analytics: Pontificia Universidad Católica de Chile
    • Maestría en Inteligencia Analítica de Datos: Universidad de los Andes
    • Principios de ingeniería de software automatizada y ágil Certificado MasterTrack®: Universidad de los Andes
    • Graduate Certificate in Digital Marketing: University of Illinois at Urbana-Champaign
    • M.A. Public Policy: O.P. Jindal Global University
    • Master of Science in Computer Science: University of Colorado Boulder

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok