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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • I

      Indian School of Business

      Certificate in Strategic Leadership

      Skills you'll gain: Business Strategy, Crisis Management, Strategic Thinking, Strategic Leadership, Professional Development, Business Leadership, Growth Strategies, Business Modeling, Leadership Development, Leadership, Leadership and Management, Competitive Analysis, Stakeholder Communications, Executive Presence, Competitive Intelligence, Team Leadership, Strategic Decision-Making, Business Development, Value Propositions, Market Analysis

      University Certificate · 6 - 12 Months

    • Status: New
      New
      Status: Free
      Free
      C

      Coursera Instructor Network

      GenAI for Employee Engagement: Driving Real-Time Insights

      Skills you'll gain: Employee Engagement, Drive Engagement, People Analytics, AI Personalization, Generative AI, Employee Surveys, Human Resource Strategy, Data Ethics, Real Time Data, Human Resources, User Feedback, Content Performance Analysis, Communication Strategies, Continuous Improvement Process

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Illinois at Urbana-Champaign

      Entrepreneurship and Strategic Innovation Graduate Certificate

      Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Extract, Transform, Load, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • P

      Pontificia Universidad Católica de Chile

      Certificado en Gestión de Inversiones

      Skills you'll gain: Financial Statement Analysis, Financial Statements, Capital Markets, Portfolio Management, Accrual Accounting, Financial Analysis, Investments, Income Statement, Risk Management, Financial Reporting, Balance Sheet, Financial Data, Financial Accounting, Financial Market, Accounting, Business Ethics, Finance, Financial Modeling, Financial Trading, Equities

      Credit offered

      Mastertrack · 6 - 12 Months

    • U

      University of North Texas

      Bachelor of Applied Arts and Sciences

      Skills you'll gain: Operations Management, Exploratory Data Analysis, Mediation, Change Management, Business Writing, Compensation and Benefits, Integrated Marketing Communications, Apache Hadoop, Consumer Behaviour, Organizational Change, Stakeholder Management, Event Management, Grammar, Social Media Strategy, Business Ethics, Sales Process, Diversity Awareness, Conflict Management, Research, Nutrition and Diet

      Earn a degree

      Degree · 1 - 4 Years

    • U

      Universidad de los Andes

      Analítica de datos: visualización, predicción y toma de decisiones Certificado MasterTrack®

      Skills you'll gain: Network Analysis, Data Storytelling, Predictive Modeling, Data Presentation, Marketing Analytics, Cash Flows, Product Marketing, Matplotlib, Financial Data, Financial Statement Analysis, Portfolio Management, Data Cleansing, Advertising, Applied Machine Learning, Statistical Machine Learning, Random Forest Algorithm, Operations Research, Natural Language Processing, Mathematical Modeling, Systems Analysis

      Credit offered

      Mastertrack · 6 - 12 Months

    • U

      University of Illinois at Urbana-Champaign

      Graduate Certificate in Accounting Data Analytics

      Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Extract, Transform, Load, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • U

      University of Illinois at Urbana-Champaign

      Graduate Certificate in Digital Marketing

      Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Extract, Transform, Load, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • Status: New
      New
      P

      Packt

      CQRS, API Development, and Module Communication

      Skills you'll gain: Restful API, Redis, .NET Framework, Application Programming Interface (API), Software Design Patterns, Scalability, PostgreSQL, Software Architecture, Middleware, Maintainability, Database Development, Data Validation, Debugging

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      P

      Packt

      Ethical Hacking Foundations & Network Security

      Skills you'll gain: Penetration Testing, Cybersecurity, Network Security, Linux, Vulnerability Scanning, Vulnerability Assessments, Command-Line Interface, Wireless Networks, Linux Commands, System Configuration, Virtual Private Networks (VPN), Network Analysis, Encryption, Software Installation, File Management, Virtual Machines

      Beginner · Course · 1 - 3 Months

    • I

      IIT Guwahati

      Bachelor of Science in Data Science & AI

      Skills you'll gain: Package and Software Management, Linear Algebra, Data Structures, Data Warehousing, Database Management, Database Theory, Writing, Algorithms, Java Programming, Object Oriented Programming (OOP), Spreadsheet Software, Econometrics, R Programming, Text Mining, Probability Distribution, Artificial Intelligence, Time Series Analysis and Forecasting, Data Processing, C (Programming Language), Data Literacy

      Earn a degree

      Degree · 1 - 4 Years

    • O

      O.P. Jindal Global University

      M.A. in International Relations, Security, and Strategy

      Skills you'll gain: Diplomacy, Intelligence Collection and Analysis, Surveys, Survey Creation, Environmental Laws, Environment, Sampling (Statistics), Political Sciences, Economic Development, International Relations, Cybersecurity, Immigration Law, Public Safety and National Security, Socioeconomics, Governance, Mitigation, Social Studies, Social Sciences, Security Strategy, Conflict Management

      Earn a degree

      Degree · 1 - 4 Years

    Brand Management learners also search

    Brand Strategy
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    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…678679680681

    In summary, here are 10 of our most popular brand management courses

    • Certificate in Strategic Leadership: Indian School of Business
    • GenAI for Employee Engagement: Driving Real-Time Insights: Coursera Instructor Network
    • Entrepreneurship and Strategic Innovation Graduate Certificate: University of Illinois at Urbana-Champaign
    • Certificado en Gestión de Inversiones: Pontificia Universidad Católica de Chile
    • Bachelor of Applied Arts and Sciences: University of North Texas
    • Analítica de datos: visualización, predicción y toma de decisiones Certificado MasterTrack®: Universidad de los Andes
    • Graduate Certificate in Accounting Data Analytics: University of Illinois at Urbana-Champaign
    • Graduate Certificate in Digital Marketing: University of Illinois at Urbana-Champaign
    • CQRS, API Development, and Module Communication: Packt
    • Ethical Hacking Foundations & Network Security: Packt

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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