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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • U

      Universidad de los Andes

      Maestría en Gerencia de la Ingeniería

      Skills you'll gain: Technology Strategies, Engineering Management, Organizational Strategy, Business Modeling, Project Management, Prototyping, Project Management Life Cycle, Project Management Institute (PMI) Methodology, Stakeholder Management, Feasibility Studies, Team Oriented, Value Propositions, Digital Transformation, Project Closure, Financial Statements, Product Management, Systems Thinking, Asset Management, Project Risk Management, Operations Research

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of London

      Master of Science in Cyber Security

      Skills you'll gain: Security Management, Key Management, Human Factors (Security), Infrastructure Security, Information Privacy, Cyber Governance, Cryptography, Application Security, Network Security, Threat Modeling, OSI Models, Security Testing, Computer Security Incident Management, Cyber Security Policies, Intrusion Detection and Prevention, ISO/IEC 27001, Authorization (Computing), Penetration Testing, Data Collection, Data Analysis

      Earn a degree

      Degree · 1 - 4 Years

    • U

      Universidad de los Andes

      Maestría en Inteligencia Analítica de Datos

      Skills you'll gain: Systems Thinking, Network Analysis, Unsupervised Learning, Data Storytelling, Deep Learning, Predictive Modeling, Data Presentation, Risk Analysis, Time Series Analysis and Forecasting, Project Management Life Cycle, MLOps (Machine Learning Operations), Marketing Analytics, Cash Flows, Matplotlib, Descriptive Analytics, Statistical Analysis, Simulations, Random Forest Algorithm, Operations Research, Solution Design

      Earn a degree

      Degree · 1 - 4 Years

    • Status: New
      New
      U

      University of Copenhagen

      Tackling cardiometabolic diseases – insights from India

      Skills you'll gain: Chronic Diseases, Primary Care, Care Management, Health Care, Community Health, Health Disparities, Preventative Care, Health Systems, Public Health and Disease Prevention, Patient Education and Support, Cardiology, Nutrition and Diet, Risk Analysis

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      P

      Packt

      Building Modular Monoliths with .NET 8

      Skills you'll gain: PostgreSQL, .NET Framework, Microservices, Object Oriented Design, Software Design, Software Design Patterns, Software Architecture, C# (Programming Language), Object-Relational Mapping, Systems Architecture, Maintainability, Database Development, Application Programming Interface (API), Docker (Software)

      Intermediate · Course · 1 - 3 Months

    • U

      University of Illinois at Urbana-Champaign

      Master of Science in Accounting

      Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Extract, Transform, Load, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of Colorado Boulder

      Master of Science in Data Science

      Skills you'll gain: Object Oriented Design, User Story, Real-Time Operating Systems, Model Based Systems Engineering, Field-Programmable Gate Array (FPGA), New Product Development, Delegation Skills, Unsupervised Learning, Sampling (Statistics), Failure Analysis, Supplier Management, Sustainability Reporting, Accountability, Data Ethics, Data Mining, Goal Setting, Proposal Writing, Generative AI, Process Capability, Diversity Equity and Inclusion Initiatives

      Earn a degree

      Degree · 1 - 4 Years

    • P

      Pontificia Universidad Católica de Chile

      Magíster en Ciencia de Datos

      Skills you'll gain: Revenue Management, Data Ethics, Customer Analysis, Descriptive Analytics, FinTech, Database Design, People Analytics, Time Series Analysis and Forecasting, Biostatistics, Predictive Analytics, Statistical Reporting, Unsupervised Learning, Digital Transformation, Deep Learning, Risk Analysis, Bayesian Statistics, Exploratory Data Analysis, Cloud Security, Network Model, Data Visualization

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of Michigan

      Master of Applied Data Science

      Skills you'll gain: Data Ethics, Data Storytelling, Database Design, Reinforcement Learning, Supervised Learning, Experimentation, PySpark, Interactive Data Visualization, Generative AI, Pandas (Python Package), Network Analysis, Deep Learning, Applied Machine Learning, Cloud Services, Database Management, Linear Algebra, Natural Language Processing, JSON, Data Mining, Qualitative Research

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of Illinois at Urbana-Champaign

      Global Challenges in Business Graduate Certificate

      Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Extract, Transform, Load, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • U

      Universidad de los Andes

      Maestría en Inteligencia Artificial

      Skills you'll gain: Real-Time Operating Systems, Supervised Learning, Unsupervised Learning, Anomaly Detection, Computer Vision, Reinforcement Learning, Cloud-Native Computing, Natural Language Processing, Containerization, Deep Learning, Dimensionality Reduction, Artificial Intelligence, Machine Learning, CI/CD, Probability & Statistics, Control Systems, Data Ethics, Application Deployment, Epidemiology, Education Software and Technology

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of Colorado Boulder

      Master of Science in Electrical Engineering

      Skills you'll gain: Object Oriented Design, User Story, Real-Time Operating Systems, Model Based Systems Engineering, Field-Programmable Gate Array (FPGA), New Product Development, Delegation Skills, Unsupervised Learning, Sampling (Statistics), Failure Analysis, Supplier Management, Sustainability Reporting, Accountability, Data Ethics, Data Mining, Goal Setting, Proposal Writing, Generative AI, Process Capability, Diversity Equity and Inclusion Initiatives

      Earn a degree

      Degree · 1 - 4 Years

    Brand Management learners also search

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    1…678679680…681

    In summary, here are 10 of our most popular brand management courses

    • Maestría en Gerencia de la Ingeniería: Universidad de los Andes
    • Master of Science in Cyber Security: University of London
    • Maestría en Inteligencia Analítica de Datos: Universidad de los Andes
    • Tackling cardiometabolic diseases – insights from India: University of Copenhagen
    • Building Modular Monoliths with .NET 8: Packt
    • Master of Science in Accounting: University of Illinois at Urbana-Champaign
    • Master of Science in Data Science: University of Colorado Boulder
    • Magíster en Ciencia de Datos: Pontificia Universidad Católica de Chile
    • Master of Applied Data Science: University of Michigan
    • Global Challenges in Business Graduate Certificate: University of Illinois at Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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