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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • G

      Google Cloud

      Smart Analytics, Machine Learning, and AI on Google Cloud

      Skills you'll gain: Google Cloud Platform, MLOps (Machine Learning Operations), Tensorflow, Unstructured Data, Applied Machine Learning, Data Pipelines, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Machine Learning, Jupyter, Natural Language Processing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 3 Months

    • Y

      Yonsei University

      International Hospitality & Healthcare Services Marketing

      Skills you'll gain: Hospitality Management, Hospitality, Customer Service, Customer experience strategy (CX), Expectation Management, Product Marketing, Service Management, Innovation, Customer experience improvement, Revenue Management, Business Marketing, Health Care, Capacity Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      538 reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of California San Diego

      Machine Learning With Big Data

      Skills you'll gain: Exploratory Data Analysis, Apache Spark, Big Data, Regression Analysis, Data Mining, Applied Machine Learning, Statistical Analysis, Machine Learning, Data Analysis, Unsupervised Learning, Data Transformation, Predictive Modeling, Data Cleansing, Supervised Learning, Decision Tree Learning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.5K reviews

      Mixed · Course · 1 - 3 Months

    • U

      Universidad Austral

      Estrategias de Redes Sociales

      Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, LinkedIn, Facebook, Content Strategy, Advertising Campaigns, Professional Networking, Instagram, Content Creation, Key Performance Indicators (KPIs), Marketing Strategy and Techniques, Digital Advertising, Budget Management, Lead Generation, Photography, Target Audience

      4.6
      Rating, 4.6 out of 5 stars
      ·
      882 reviews

      Beginner · Course · 1 - 4 Weeks

    • É

      École Polytechnique Fédérale de Lausanne

      Big Data Analysis with Scala and Spark

      Skills you'll gain: Apache Spark, Apache Hadoop, Scala Programming, Distributed Computing, Big Data, Data Manipulation, Data Processing, Performance Tuning, Functional Design, Data Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.6K reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Washington

      Business English: Making Presentations

      Skills you'll gain: Presentations, Sales Presentation, Persuasive Communication, Microsoft PowerPoint, Public Speaking, Verbal Communication Skills, Data Visualization, Business Communication, Marketing Materials, English Language

      4.8
      Rating, 4.8 out of 5 stars
      ·
      760 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Small Business Website with Weebly

      Skills you'll gain: Content Management Systems, Web Content, Content Management, Web Design and Development, Content Creation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      55 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of Illinois Urbana-Champaign

      Corporate Strategy

      Skills you'll gain: Stakeholder Management, Corporate Strategy, Mergers & Acquisitions, Corporate Sustainability, Business Strategy, Business Strategies, Global Marketing, Strategic Thinking, Strategic Planning, Organizational Strategy, Governance, Strategic Partnership, Business Ethics, Value Propositions, New Business Development, International Finance

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.1K reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Colorado Boulder

      Introduction to Digital Advertising

      Skills you'll gain: Digital Advertising, Online Advertising, Advertising, Advertising Campaigns, Pay Per Click Advertising, Paid media, Digital Marketing, Data Ethics, Business Metrics, Return On Investment, Augmented Reality, Consumer Behaviour

      4.5
      Rating, 4.5 out of 5 stars
      ·
      410 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Global Impact: Business Ethics

      Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Corporate Sustainability, Stakeholder Management, Cultural Sensitivity, Global Marketing, Decision Making, Cultural Diversity, International Relations, Corporate Strategy, Socioeconomics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      491 reviews

      Beginner · Course · 1 - 4 Weeks

    • S

      SkillUp EdTech

      Product Management: Foundations & Stakeholder Collaboration

      Skills you'll gain: Innovation, Product Management, New Product Development, Stakeholder Engagement, Competitive Analysis, Product Strategy, Business Development, Product Lifecycle Management, Market Analysis, Communication, Stakeholder Management, Strategic Communication, Team Building

      4.6
      Rating, 4.6 out of 5 stars
      ·
      249 reviews

      Beginner · Course · 1 - 3 Months

    • C

      California Institute of the Arts

      Building Your Freelancing Career

      Skills you'll gain: Intellectual Property, Business Planning, Competitive Analysis, Financial Data, Business Risk Management, Service Improvement, Tax Preparation, Business Process Automation, Budget Management, Business Strategy, Contract Management, Peer Review, Financial Analysis, Financial Forecasting, Small Business Accounting, Customer experience improvement, Sales Process, Client Services, Market Analysis, Team Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      392 reviews

      Beginner · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Smart Analytics, Machine Learning, and AI on Google Cloud: Google Cloud
    • International Hospitality & Healthcare Services Marketing: Yonsei University
    • Machine Learning With Big Data: University of California San Diego
    • Estrategias de Redes Sociales: Universidad Austral
    • Big Data Analysis with Scala and Spark: École Polytechnique Fédérale de Lausanne
    • Business English: Making Presentations: University of Washington
    • Create a Small Business Website with Weebly : Coursera Project Network
    • Corporate Strategy: University of Illinois Urbana-Champaign
    • Introduction to Digital Advertising: University of Colorado Boulder
    • Global Impact: Business Ethics: University of Illinois Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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