• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • Status: Free
      Free
      G

      Goldman Sachs

      Les bases de la vente et du marketing avec Goldman Sachs 10,000 Women

      Skills you'll gain: Marketing Planning, Marketing Strategies, Strategic Marketing, Sales Process, Marketing, Marketing Analytics, Sales, Marketing Effectiveness, Value Propositions, Sales Strategy, Business Metrics, Brand Management, Digital Marketing, Key Performance Indicators (KPIs), Goal Setting

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Regression Modeling for Marketers

      Skills you'll gain: Statistical Software, Marketing Analytics, Regression Analysis, Statistical Modeling, Data Visualization, Statistical Analysis, Advanced Analytics, Strategic Marketing, Market Analysis, Marketing Effectiveness, Predictive Analytics, Marketing Strategies, Predictive Modeling, Customer Insights, Target Market, Statistical Hypothesis Testing, A/B Testing, Variance Analysis

      Intermediate · Course · 1 - 4 Weeks

    • B

      Ball State University

      Statistical Methods for Data Science

      Skills you'll gain: Statistical Inference, Probability, Statistics, Statistical Methods, Statistical Modeling, Probability Distribution, Statistical Hypothesis Testing, Bayesian Statistics, Statistical Analysis, Data Science, R Programming, Sampling (Statistics), Simulations, Descriptive Statistics

      Build toward a degree

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      Salesforce

      Resumen de ventas y CRM

      Skills you'll gain: Customer Relationship Management, Customer Relationship Management (CRM) Software, Sales Process, Salesforce, Sales Pipelines, Sales, B2B Sales, Sales Support, Customer Data Management, Databases, Data Management, Data Cleansing, Business-To-Consumer

      Beginner · Course · 1 - 4 Weeks

    • D

      Duke University

      핀테크 법률 및 정책

      Skills you'll gain: Payment Systems, FinTech, Financial Regulation, Financial Regulations, Bank Regulations, Banking, Financial Services, Consumer Lending, Asset Management, Law, Regulation, and Compliance, Strategic Partnership, Loans, Regulation and Legal Compliance, Blockchain

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Alternative Investments as You Age

      Skills you'll gain: Wealth Management, Estate Planning, Portfolio Management, Investments, Philanthropy, Finance, Financial Analysis, Financial Planning, Asset Management, Decision Making, Return On Investment, Resource Allocation, Real Estate, Behavioral Economics, Investment Management, Tax Planning, Private Equity, Risk Analysis, Risk Management, Market Liquidity

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Marketing e a Jornada do Cliente

      Skills you'll gain: Marketing Strategies, Strategic Marketing, Marketing, Customer experience strategy (CX), Customer Analysis, Consumer Behaviour, Marketing Management, Marketing Effectiveness, Digital Marketing, Sales Process, Content Strategy, Customer Engagement, Brand Awareness

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Marketing e o Consumidor no Ambiente Digital

      Skills you'll gain: Marketing Strategies, Digital Marketing, Marketing, Marketing Analytics, Key Performance Indicators (KPIs), Consumer Behaviour, E-Commerce, Performance Measurement, Customer Insights, Market Analysis

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      Interactive Brokers

      Economics - Employment and the Labor Market (US)

      Skills you'll gain: Economics, Supply And Demand, Market Dynamics, Compensation Management, Market Trend, Economic Development, Market Data, Financial Market, Forecasting

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      Enhancing Customer Insights with Generative AI

      Skills you'll gain: Big Data, Generative AI, Customer Insights, Data Processing, Market Research, Data Science, Market Analysis, Marketing Analytics, Data Analysis, Data-Driven Decision-Making, Consumer Behaviour, Predictive Analytics, Business Strategy

      Intermediate · Course · 1 - 4 Weeks

    • A

      Alfaisal University | KLD

      استراتيجيات تمركز المنتج | Product Positioning Strategies

      Skills you'll gain: Brand Management, Branding, Product Management, Product Marketing, Product Lifecycle Management, Product Strategy, Brand Strategy, Product Knowledge, Brand Awareness, Product Promotion, Brand Loyalty, Marketing, Market Share

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      O

      O.P. Jindal Global University

      Artificial Intelligence

      Skills you'll gain: Machine Learning Algorithms, Artificial Intelligence, Computational Logic, Machine Learning, Natural Language Processing, Supervised Learning, Artificial Intelligence and Machine Learning (AI/ML), Strategic Thinking, Business Strategy, Decision Tree Learning, Taxonomy, Decision Support Systems, Strategic Decision-Making, Text Mining, Bayesian Statistics, Information Architecture, Game Design, Complex Problem Solving, Algorithms, Probability & Statistics

      Build toward a degree

      Mixed · Course · 3 - 6 Months

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1…666768…75

    In summary, here are 10 of our most popular consumer behavior courses

    • Les bases de la vente et du marketing avec Goldman Sachs 10,000 Women: Goldman Sachs
    • Regression Modeling for Marketers: University of Colorado System
    • Statistical Methods for Data Science: Ball State University
    • Resumen de ventas y CRM: Salesforce
    • 핀테크 법률 및 정책: Duke University
    • Alternative Investments as You Age: University of Illinois Urbana-Champaign
    • Marketing e a Jornada do Cliente: Fundação Instituto de Administração
    • Marketing e o Consumidor no Ambiente Digital: Fundação Instituto de Administração
    • Economics - Employment and the Labor Market (US): Interactive Brokers
    • Enhancing Customer Insights with Generative AI: Coursera Instructor Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok