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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free
      Free
      C

      Coursera Instructor Network

      GenAI for Marketing Analysts: Innovate Marketing Strategies

      Skills you'll gain: Marketing Analytics, Google Analytics, Campaign Management, Generative AI, Marketing Automation, Performance Analysis, Social Media Campaigns, Marketing Strategies, Customer Insights, Data Ethics, OpenAI, ChatGPT, Business Ethics, Artificial Intelligence

      Intermediate · Course · 1 - 4 Weeks

    • F

      Fractal Analytics

      Structured Approach to Problem Solving

      Skills you'll gain: Human Centered Design, Problem Solving, Critical Thinking and Problem Solving, Critical Thinking, Analytical Skills, Data Science, Complex Problem Solving, Decision Making, Data Analysis, Empathy

      4.6
      Rating, 4.6 out of 5 stars
      ·
      120 reviews

      Beginner · Course · 1 - 4 Weeks

    • T

      Technical University of Munich (TUM)

      Digitalisation in Aeronautics and Space

      Skills you'll gain: Global Positioning Systems, Human Factors, Manufacturing Processes, Digital Transformation, Aerospace Basic Quality System Standards, Environmental Monitoring, Control Systems, Production Process, Automation, Manufacturing and Production, Structural Analysis, Leadership, Big Data, Human Machine Interfaces, Cybersecurity, Mathematical Modeling, Artificial Intelligence, Engineering Design Process, Threat Detection, Network Architecture

      4.6
      Rating, 4.6 out of 5 stars
      ·
      451 reviews

      Intermediate · Specialization · 3 - 6 Months

    • K

      Kennesaw State University

      Professional Selling: 3 Steps to High-Performance

      Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Sales Process, Overcoming Objections, Selling Techniques, Verbal Communication Skills, Sales, Sales Presentation, B2B Sales, Sales Strategy, Customer Relationship Building, General Sales Practices, Needs Assessment, Rapport Building, Sales Pipelines, Solution Selling, Communication, Consumer Behaviour, Lead Generation, Telephone Skills

      4.7
      Rating, 4.7 out of 5 stars
      ·
      66 reviews

      Beginner · Specialization · 3 - 6 Months

    • A

      Advancing Women in Tech

      The Business of Product Management I

      Skills you'll gain: Product Management, Product Roadmaps, Product Strategy, Product Requirements, New Product Development, Product Lifecycle Management, Competitive Analysis, Customer experience strategy (CX), Customer Insights, Innovation, Persuasive Communication, Market Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      791 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      N

      National Taiwan University

      Operations Research (2): Optimization Algorithms

      Skills you'll gain: Operations Research, Linear Algebra, Numerical Analysis, Applied Mathematics, Algorithms, Process Optimization, Engineering Calculations, Program Implementation, Mathematical Software, Computational Thinking, Operational Analysis, Mathematical Modeling, Decision Making, Calculus

      4.8
      Rating, 4.8 out of 5 stars
      ·
      149 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Michigan

      Data Analytics in the Public Sector with R

      Skills you'll gain: Exploratory Data Analysis, Data Visualization, Plot (Graphics), Statistical Analysis, Data Presentation, Ggplot2, Program Evaluation, Policy Analysis, Surveys, Data Ethics, Data Analysis, Tidyverse (R Package), Statistical Visualization, R Programming, Statistical Methods, Public Policies, Data Visualization Software, Demography, Political Sciences, Public Administration

      4.8
      Rating, 4.8 out of 5 stars
      ·
      74 reviews

      Intermediate · Specialization · 3 - 6 Months

    • C

      Corporate Finance Institute

      BI Essentials for Finance Analysts (Power BI Edition)

      Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Snowflake Schema, Data Modeling, SQL, Business Intelligence, Dashboard, Microsoft Excel, Excel Formulas, Pivot Tables And Charts, Data Import/Export, Business Reporting, Databases, Interactive Data Visualization, Data Storytelling, Financial Statements, Data Analysis Software, Data Manipulation, Data Analysis, Relational Databases

      4.8
      Rating, 4.8 out of 5 stars
      ·
      173 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University at Buffalo

      Data Analysis and Visualization

      Skills you'll gain: Data Storytelling, Statistical Process Controls, Data Visualization Software, Data-Driven Decision-Making, Business Analytics, Data Analysis, Minitab, Data Cleansing, Statistical Analysis, Data Quality, Process Analysis, Business Process, Business Strategies, Key Performance Indicators (KPIs)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      159 reviews

      Beginner · Course · 1 - 4 Weeks

    • E

      ESCP Business School

      Intercultural Management

      Skills you'll gain: Intercultural Competence, Team Management, Global Marketing, Cultural Sensitivity, Cultural Diversity, Organizational Leadership, People Management, Business Communication, Leadership and Management, Negotiation, Leadership, Human Resources Management and Planning, Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      448 reviews

      Beginner · Course · 1 - 3 Months

    • L

      LearnQuest

      Ethics in the Age of AI

      Skills you'll gain: Data Ethics, Predictive Modeling, OpenAI, Algorithms, Data Collection, Machine Learning, Predictive Analytics, Artificial Intelligence, Information Privacy, Game Theory, Large Language Modeling, Ethical Standards And Conduct, Personally Identifiable Information, Statistical Modeling, Machine Learning Algorithms, Analytical Skills, Artificial Intelligence and Machine Learning (AI/ML), Analysis, Data Security, Business Ethics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      761 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Michigan

      Inferential Statistical Analysis with Python

      Skills you'll gain: Statistical Hypothesis Testing, Statistical Methods, Statistical Inference, Statistics, Bayesian Statistics, Probability & Statistics, Statistical Analysis, Data Analysis, Jupyter, Python Programming, Matplotlib, NumPy

      4.6
      Rating, 4.6 out of 5 stars
      ·
      918 reviews

      Intermediate · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • GenAI for Marketing Analysts: Innovate Marketing Strategies: Coursera Instructor Network
    • Structured Approach to Problem Solving: Fractal Analytics
    • Digitalisation in Aeronautics and Space: Technical University of Munich (TUM)
    • Professional Selling: 3 Steps to High-Performance: Kennesaw State University
    • The Business of Product Management I: Advancing Women in Tech
    • Operations Research (2): Optimization Algorithms: National Taiwan University
    • Data Analytics in the Public Sector with R: University of Michigan
    • BI Essentials for Finance Analysts (Power BI Edition): Corporate Finance Institute
    • Data Analysis and Visualization: University at Buffalo
    • Intercultural Management: ESCP Business School

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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