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    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

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    Explore the Consumer Behavior Course Catalog

    • D

      Dartmouth College

      Mechanics & Origins of Bipedalism

      Skills you'll gain: Scientific Methods, Laboratory Research, Research, Mechanics, Anthropology, Human Factors, Spatial Data Analysis, Torque (Physics), Life Sciences, Motion Graphics, Biology, Scientific Visualization, Timelines, 3D Modeling, Infographics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      6 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera Project Network

      Machine Learning with PySpark: Recommender System

      Skills you'll gain: PySpark, Data Pipelines, Data Processing, AI Personalization, Dimensionality Reduction, OpenAI, Pandas (Python Package), Data Transformation, Predictive Modeling, Unsupervised Learning, Applied Machine Learning, Machine Learning

      Intermediate · Guided Project · Less Than 2 Hours

    • F

      Fundação Instituto de Administração

      Introdução ao Marketing Digital

      Skills you'll gain: Marketing Strategies, Strategic Marketing, Marketing, Digital Marketing, Marketing Planning, Digital Advertising, Target Audience, Consumer Behaviour, Social Media Marketing, Customer Insights, Integrated Marketing Communications

      Beginner · Course · 1 - 4 Weeks

    • K

      Kennesaw State University

      What Are the 4 A’s of Marketing - Jagdish Sheth

      Skills you'll gain: Marketing Effectiveness, Marketing Planning, Product Marketing, Value Propositions, Marketing, Brand Awareness, Marketing Psychology, Product Planning, Marketing Strategies, Product Knowledge, Market Dynamics, Consumer Behaviour, Customer experience strategy (CX)

      Beginner · Course · 1 - 4 Weeks

    • O

      O.P. Jindal Global University

      Text Mining for Marketing

      Skills you'll gain: Text Mining, Data Ethics, Data Mining, Customer Insights, Marketing Analytics, Unstructured Data, Marketing, Brand Management, Natural Language Processing, Predictive Analytics, Machine Learning, Data Quality

      Beginner · Course · 1 - 3 Months

    • P

      Packt

      Advanced Selenium WebDriver Techniques and Framework Design

      Skills you'll gain: Cucumber (Software), Selenium (Software), Apache Maven, Object Oriented Programming (OOP), Behavior-Driven Development, Java, Jenkins, Test Case, Test Automation, CI/CD, Test Execution Engine, Application Frameworks, Software Testing, Software Design Patterns

      Intermediate · Course · 1 - 3 Months

    • U

      Universidad de Palermo

      La Economía de la Felicidad

      Skills you'll gain: Economic Development, Economics, Socioeconomics, Public Policies, Behavioral Economics, Social Sciences, Policy Analysis, Data Collection, Surveys, Sociology

      4.3
      Rating, 4.3 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • F

      Fundação Instituto de Administração

      Pesquisa de Mercado com Métodos Qualitativos

      Skills you'll gain: Qualitative Research, Data Collection, Market Research, Analysis, Marketing, Surveys, Research Methodologies, Focus Group, Research, Presentations, Consumer Behaviour, Interviewing Skills, Decision Making

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      U

      University of Washington

      Essential Marketing Frameworks

      Skills you'll gain: Marketing Psychology, Market Analysis, Consumer Behaviour, Marketing, Market Research, Marketing Planning, Marketing Strategies, Competitive Analysis, Proposal Development, Marketing Channel, Ethical Standards And Conduct

      Beginner · Course · 1 - 4 Weeks

    • E

      Edureka

      Generative AI's Applications in Marketing Analytics

      Skills you'll gain: Generative AI, Marketing Analytics, Marketing Management, Marketing Effectiveness, Feature Engineering, Personally Identifiable Information, General Data Protection Regulation (GDPR), Predictive Analytics, Data-Driven Decision-Making, Emerging Technologies, Ethical Standards And Conduct, Artificial Intelligence, Data Cleansing

      Beginner · Course · 1 - 4 Weeks

    • F

      Fundação Instituto de Administração

      Planejamento Estratégico de Marketing Digital

      Skills you'll gain: Advertising Campaigns, Marketing Effectiveness, Consumer Behaviour, Key Performance Indicators (KPIs), Digital Marketing, Marketing Strategies, Marketing Analytics, Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Performance Analysis, Strategic Marketing, Target Market, Performance Measurement, Return On Investment, Media Planning, Customer Insights, Content Strategy, Marketing Planning, Marketing Automation

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Virginia Darden School Foundation

      Human Excellence in the AI Age, Part 2: A Soft Skills Course

      Skills you'll gain: Adaptability, Active Listening, Emotional Intelligence, Critical Thinking, Leadership Development, Collaboration, Team Building, Relationship Building, Resilience, Self-Awareness, Willingness To Learn, Cognitive flexibility, Empathy, Behavior Management

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular consumer behavior courses

    • Mechanics & Origins of Bipedalism: Dartmouth College
    • Machine Learning with PySpark: Recommender System: Coursera Project Network
    • Introdução ao Marketing Digital: Fundação Instituto de Administração
    • What Are the 4 A’s of Marketing - Jagdish Sheth: Kennesaw State University
    • Text Mining for Marketing: O.P. Jindal Global University
    • Advanced Selenium WebDriver Techniques and Framework Design: Packt
    • La Economía de la Felicidad : Universidad de Palermo
    • Pesquisa de Mercado com Métodos Qualitativos: Fundação Instituto de Administração
    • Essential Marketing Frameworks: University of Washington
    • Generative AI's Applications in Marketing Analytics: Edureka

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Consumer Behavior

    In marketing, consumer behavior is the study of how - and why - individuals and groups make purchasing decisions. These are the fundamental questions of the field of market research, as these important insights can drive business decisions into what products and services to sell as well as the best ways to sell them. And, while these questions aren’t new, researchers today have new tools to gain valuable insights into consumer behavior.

    The migration of so much of our buying behavior to online platforms, from product research to comparison shopping to purchase and post-purchase reviewing, has created vast amounts of information for data analysis. Sophisticated customer analytics can harness this data to describe consumer shopping habits in great detail - and, when combined with regression analysis and other statistical techniques, predictive analytics can be created to forecast and influence future purchasing decisions.

    The field of behavioral economics has also revolutionized the study of consumer behavior. This relatively new discipline combines economics with psychological insights into cognitive biases to better understand economic behaviors ranging from the decisions of individuals to global investment patterns. The emerging subfield of consumer neuroscience focuses on explaining buying behavior, creating opportunities for so-called neuromarketing approaches that leverage these insights to create more effective branding and advertising.‎

    The study of consumer behavior is the principal concern of market research analysts, who are responsible for understanding what products people want, who will buy them at what price, and what type of marketing strategy can reach them most effectively. While traditional market research approaches have relied heavily on consumer focus groups and surveys, the new world of marketing analytics is increasingly demanding a strong understanding of digital marketing tools and data analysis techniques as well.

    According to the Bureau of Labor Statistics, market research analysts made a median annual salary of $63,790 as of 2019. These jobs are projected to grow much faster than the average across all occupations, as more and more industries and companies seek to gain a competitive edge by using data-driven market research approaches to better understand consumer behavior.‎

    Yes, you can. Coursera offers a number of courses and Specializations on consumer behavior and related topics, including cutting-edge customer analytics and neuromarketing approaches. These courses are offered by top-ranked business schools from all over the world, including the University of Pennsylvania, Copenhagen Business School, and IE Business School. By learning online with Coursera, you can get a high-quality education remotely at a significantly lower cost than on-campus students - a combination that makes for an easy purchasing decision for a growing number of students as well as mid-career professionals.‎

    The skills or experience you may need to already have before starting to learn consumer behavior include having a basic understanding of marketing strategies, the ability to grasp basic supply and demand concepts, and some knowledge about data analytics (consumer browsing and buying patterns, for example). You may also want to know a bit about how to develop spreadsheet modules to analyze data, evaluate risk, and optimize business decisions.‎

    The kind of person who is best suited to learn consumer behavior is one who is interested in understanding, analyzing, and dissecting customer browsing and buying patterns to use for business purposes. A person who may benefit from learning consumer behavior is interested in what psychologists call “heuristics,” which are the mental shortcuts we take to make the choices we do daily. Someone who would be best suited to learn consumer behavior may want to research, extract, organize, and describe data to support business decisions, product launches, and product sales. In addition, the type of person who may be well suited to learn consumer behavior is interested in the emerging fields of consumer neuroscience and neuromarketing and how it is used in businesses. A person who works, or plans to work in a corporate setting, or who plans to be an entrepreneur or product designer may be well suited to learn about consumer behavior and what makes consumers tick.‎

    Learning consumer behavior may be right for you if you want to continue on a career path in sales, if you want to understand the consumer decision-making process, or if you need to make managerial decisions by analyzing how consumers make choices. If you need to develop product marketing strategies such as viral marketing, develop a brand’s visual identity and benefits to customers, or learn to derive customer insights from sets of data, learning about consumer behavior may be right for you. In addition, if you would like to work in a global setting where you explore international markets and industries for new ideas or expansion, learning about consumer behavior may be beneficial for you.‎

    Online Consumer Behavior courses offer a convenient and flexible way to enhance your knowledge or learn new Consumer Behavior skills. Choose from a wide range of Consumer Behavior courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Consumer Behavior, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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