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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • X

      Xbox

      Xbox Graphic Designer

      Skills you'll gain: Color Theory, User Interface and User Experience (UI/UX) Design, Logo Design, Typography, Interaction Design, Figma (Design Software), Adobe Illustrator, Design Reviews, Wireframing, Usability, Graphic and Visual Design, Web Content Accessibility Guidelines, Adobe Photoshop, Graphic Design, User Centered Design, Photo Editing, Game Design, Generative AI, Style Guides, Adobe Creative Cloud

      4.4
      Rating, 4.4 out of 5 stars
      ·
      32 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      S

      Simplilearn

      Multichannel Marketing - Email, Content and Mobile Marketing

      Skills you'll gain: Email Marketing, Content Strategy, Content Marketing, Content Performance Analysis, Customer Retention, HubSpot CRM, Marketing Strategies, Web Content, Content Creation, Marketing Automation, Newsletters, Marketing, Digital Marketing, Growth Strategies, A/B Testing, Customer Relationship Management, Customer Acquisition Management, UI/UX Strategy, Digital Advertising, Online Advertising

      4.6
      Rating, 4.6 out of 5 stars
      ·
      17 reviews

      Beginner · Specialization · 1 - 3 Months

    • M

      Meta

      Medir y optimizar campañas de marketing en redes sociales

      Skills you'll gain: Data Storytelling, Social Media Campaigns, Social Media Marketing, Marketing Effectiveness, Social Media, Advertising Campaigns, Social Media Strategy, Social Media Management, Marketing Analytics, Campaign Management, Marketing Budgets, Digital Advertising, Content Performance Analysis, A/B Testing, Facebook, Advertising, Return On Investment, Cross-Channel Marketing, Verbal Communication Skills, Technical Communication

      4.9
      Rating, 4.9 out of 5 stars
      ·
      205 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      Universiteit Leiden

      Political Economy of Institutions and Development

      Skills you'll gain: Political Sciences, International Relations, Socioeconomics, Social Sciences, Economic Development, Governance, Policty Analysis, Research, and Development, Economics, World History, Global Marketing, Cultural Diversity, Sociology, Data Collection

      4.7
      Rating, 4.7 out of 5 stars
      ·
      374 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of California San Diego

      Advanced Algorithms and Complexity

      Skills you'll gain: Algorithms, Network Routing, Network Model, Graph Theory, Operations Research, Theoretical Computer Science, Network Analysis, Data Structures, Computational Thinking, Linear Algebra, Computer Science, Big Data, Probability & Statistics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      694 reviews

      Advanced · Course · 1 - 3 Months

    • J

      Johns Hopkins University

      Managing Data Analysis

      Skills you'll gain: Exploratory Data Analysis, Data Analysis, Data Presentation, Data Management, Management Training And Development, Technical Communication, Team Management, Analytical Skills, Team Leadership, Statistical Inference, Statistical Modeling, Communication

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.4K reviews

      Mixed · Course · 1 - 4 Weeks

    • J

      Johns Hopkins University

      Algorithms for DNA Sequencing

      Skills you'll gain: Bioinformatics, Molecular Biology, Computational Thinking, Data Structures, Python Programming, Data Analysis, Algorithms, Life Sciences

      4.7
      Rating, 4.7 out of 5 stars
      ·
      921 reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of Washington

      Machine Learning: Clustering & Retrieval

      Skills you'll gain: Unsupervised Learning, Bayesian Statistics, Applied Machine Learning, Data Mining, Statistical Machine Learning, Big Data, Statistical Inference, Text Mining, Statistical Modeling, Machine Learning Algorithms, Unstructured Data, Machine Learning, Sampling (Statistics), Scalability, Probability Distribution, Algorithms

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Mixed · Course · 1 - 3 Months

    • T

      The State University of New York

      Big Data, Genes, and Medicine

      Skills you'll gain: Data Visualization, Bioinformatics, Big Data, Analytics, Health Informatics, Medical Science and Research, Data Processing, R Programming, Predictive Modeling, Statistical Analysis, Molecular Biology, Feature Engineering, Unsupervised Learning

      4.3
      Rating, 4.3 out of 5 stars
      ·
      284 reviews

      Advanced · Course · 1 - 3 Months

    • I

      IE Business School

      Gestión de marca y producto

      Skills you'll gain: Product Lifecycle Management, Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Brand Awareness, Product Management, Product Strategy, Brand Loyalty, Product Planning, New Product Development, Product Improvement, Customer Engagement, Business Strategies, Internal Communications, Customer Analysis, Consumer Behaviour, Portfolio Management, Integrated Marketing Communications, Competitive Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      740 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Manchester

      Managing Responsibly: Practicing Sustainability, Responsibility and Ethics

      Skills you'll gain: Corporate Sustainability, Business Ethics, Environmental Social And Corporate Governance (ESG), Intercultural Competence, Ethical Standards And Conduct, Team Management, Team Oriented, Decision Making, Cultural Diversity, Systems Thinking, Organizational Change, Governance, Stakeholder Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      663 reviews

      Mixed · Course · 1 - 3 Months

    • L

      LearnQuest

      Developing AI Applications on Azure

      Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Microsoft Azure, Applied Machine Learning, Python Programming, Machine Learning, Machine Learning Algorithms, Data Science, Image Analysis, Computer Vision, Application Deployment, Natural Language Processing, Application Programming Interface (API)

      4.4
      Rating, 4.4 out of 5 stars
      ·
      976 reviews

      Advanced · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Xbox Graphic Designer: Xbox
    • Multichannel Marketing - Email, Content and Mobile Marketing: Simplilearn
    • Medir y optimizar campañas de marketing en redes sociales: Meta
    • Political Economy of Institutions and Development: Universiteit Leiden
    • Advanced Algorithms and Complexity: University of California San Diego
    • Managing Data Analysis: Johns Hopkins University
    • Algorithms for DNA Sequencing: Johns Hopkins University
    • Machine Learning: Clustering & Retrieval: University of Washington
    • Big Data, Genes, and Medicine: The State University of New York
    • Gestión de marca y producto: IE Business School

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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