• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • Status: Preview
    Preview
    J

    Johns Hopkins University

    Systems Science and Obesity

    Skills you'll gain: Systems Thinking, Epidemiology, Systems Analysis, Social Network Analysis, Simulations, Health Disparities, Network Analysis, Public Health, Policy Analysis, Social Determinants Of Health, Behavioral Health, Economics, Software Installation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    205 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Dartmouth College

    Free Will and Neuroscience

    Skills you'll gain: Neurology, Anatomy, Mindfulness, Physiology, Human Learning, Biology, Psychology, Experimentation, Mental Health Diseases and Disorders

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Marketing e o Consumidor no Ambiente Digital

    Skills you'll gain: Marketing Strategies, Digital Marketing, Performance marketing, Marketing Analytics, Key Performance Indicators (KPIs), Consumer Behaviour, E-Commerce, Target Market, Customer Insights, Market Analysis, Data Analysis, Unsupervised Learning

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    CUDA at Scale for the Enterprise

    Skills you'll gain: Image Analysis, Scalability, Digital Signal Processing, C and C++, Distributed Computing, Computer Graphics, Data Processing, Performance Tuning, Hardware Architecture, Algorithms

    3.1
    Rating, 3.1 out of 5 stars
    ·
    23 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Game Developers and Esports Organizations

    Skills you'll gain: Video Game Development, Branding, Organizational Structure, Organizational Strategy, Game Design, Competitive Analysis, Brand Management, Team Management, Entrepreneurial Finance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    210 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    UBITS

    Sales mindset y análisis de mercado

    Skills you'll gain: Benchmarking, Sales Strategy, Business Development, New Business Development, Market Research, Sales, Market Opportunities, Change Management, Innovation, Market Analysis, Consumer Behaviour, Competitive Analysis, Target Market, Business Strategies

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    REST Assured Java API Testing Automation

    Skills you'll gain: Cucumber (Software), Gherkin (Scripting Language), Behavior-Driven Development, Apache Maven, API Testing, Test Script Development, Restful API, Test Automation, JSON, Scalability, Test Case, Test Data, Authentications, Java

    5
    Rating, 5 out of 5 stars
    ·
    16 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Salesforce

    Practical Guide to Navigating Professional Relationships

    Skills you'll gain: Business Writing, Writing, Verbal Communication Skills, Cultural Diversity, Empathy, Professional Development, Active Listening, Business Communication, Constructive Feedback, Diversity and Inclusion, Communication, Relationship Building, Public Speaking, Proactivity

    4.7
    Rating, 4.7 out of 5 stars
    ·
    63 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Natural Language Processing and Capstone Assignment

    Skills you'll gain: Predictive Modeling, Natural Language Processing, Social Media, Text Mining, Cloud Computing, Unstructured Data, Big Data, Business Analytics, Data Science, Data Analysis, Geospatial Information and Technology, Internet Of Things, Deep Learning

    4.4
    Rating, 4.4 out of 5 stars
    ·
    49 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Tu consultorio de Coaching en las ondas

    Skills you'll gain: Conflict Management, Team Management, People Management, Change Management, Expectation Management, Constructive Feedback, Diversity and Inclusion, Coaching, Leadership, Communication, Active Listening, Emotional Intelligence, Proactivity, Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    510 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Planificación y estrategia de marketing digital

    Skills you'll gain: Search Engine Marketing, Customer Engagement, Brand Management, Digital Media Strategy, Search Engine Optimization, Target Market, Digital Marketing, Web Analytics and SEO, Marketing Communications, Digital Advertising, Social Media Strategy, Digital Transformation, Customer Retention, Content Strategy, Marketing Analytics, Marketing Strategies, Social Media Marketing, Lead Generation, Customer Acquisition Management, Email Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    248 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    O Mundo dos Negócios das Subscrições

    Skills you'll gain: Customer Success Management, Software As A Service, Customer Retention, Business Modeling, Customer experience strategy (CX), Customer Relationship Management, Business Transformation, Business Strategies, Technology Strategies, Revenue Management, Service Level Agreement, Cloud Services, Consumer Behaviour

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to consumer behavior

market research and consumer behavior
firm level economics: consumer and producer behavior
the power of markets i: the basics of supply and demand and consumer behavior
1…616263…91

In summary, here are 10 of our most popular consumer behavior courses

  • Systems Science and Obesity: Johns Hopkins University
  • Free Will and Neuroscience: Dartmouth College
  • Marketing e o Consumidor no Ambiente Digital: Fundação Instituto de Administração
  • CUDA at Scale for the Enterprise: Johns Hopkins University
  • Game Developers and Esports Organizations: University of California, Irvine
  • Sales mindset y análisis de mercado: UBITS
  • REST Assured Java API Testing Automation: EDUCBA
  • Practical Guide to Navigating Professional Relationships: Salesforce
  • Natural Language Processing and Capstone Assignment: University of California, Irvine
  • Tu consultorio de Coaching en las ondas: Universitat Autònoma de Barcelona

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok