• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Fundraising and Development

      Skills you'll gain: Fundraising, Grant Writing, Proposal Writing, Prospecting and Qualification, Philanthropy, Campaign Management, Tax Planning, Direct Marketing, Business Writing, Marketing Strategies, Relationship Building, Estate Planning, Benefits Administration, Administration, Target Audience, Email Marketing, Telemarketing, Stakeholder Management, Negotiation, Lead Generation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      380 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      U

      University of Virginia

      Grow to Greatness: Smart Growth for Private Businesses, Part I

      Skills you'll gain: Growth Strategies, Business Strategies, Business Strategy, Business Planning, Business Development, Business Marketing, Strategic Marketing, Product Strategy, New Business Development, Business Priorities, Competitive Analysis, Entrepreneurship, Business Modeling, Business Research, Business Analysis, Business Process, Planning, Market Opportunities, Innovation, Business Intelligence

      4.7
      Rating, 4.7 out of 5 stars
      ·
      658 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Maryland, College Park

      The Cycle: Management of Successful Arts and Cultural Organizations

      Skills you'll gain: Fundraising, Business Management, Organizational Strategy, Event Management, Governance, Stakeholder Engagement, Business Planning, Marketing, Strategic Marketing, Planning, Business Strategies, Growth Strategies, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      731 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Recommender Systems

      Skills you'll gain: AI Personalization, Machine Learning Algorithms, Taxonomy, Applied Machine Learning, Machine Learning, Dimensionality Reduction, Performance Metric, Spreadsheet Software, Data Collection, Performance Measurement, Benchmarking, Usability Testing, Exploratory Data Analysis, A/B Testing, Analysis, Artificial Intelligence and Machine Learning (AI/ML), Algorithms, Technical Design, System Design and Implementation, Predictive Modeling

      4.3
      Rating, 4.3 out of 5 stars
      ·
      824 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      C

      Columbia University

      Construction Finance

      Skills you'll gain: Project Finance, Construction Management, Real Estate, Cash Flows, Financial Modeling, Risk Management, Finance, Project Management, Project Risk Management, Lean Methodologies, Financial Analysis, Capital Budgeting, Commercial Real Estate, Business Mathematics, Stakeholder Management, Return On Investment

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.1K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Pennsylvania

      Microeconomics: When Markets Fail

      Skills you'll gain: Market Dynamics, Economics, Socioeconomics, Supply And Demand, Market Analysis, Market Share, Competitive Analysis, Public Policies, Policty Analysis, Research, and Development, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      653 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      T

      The University of North Carolina at Chapel Hill

      Research Data Management and Sharing

      Skills you'll gain: Data Sharing, Data Management, File Management, Data Storage, Information Management, Data Strategy, Metadata Management, Data Governance, Document Management, Data Literacy, Data Quality, Data Integrity, Data Security, Version Control

      4.7
      Rating, 4.7 out of 5 stars
      ·
      730 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      Automatic Data Processing, Inc. (ADP)

      The Payroll Professional

      Skills you'll gain: Payroll, Payroll Administration, Payroll Processing, Compensation Strategy, Workforce Development, Human Resources, Customer Service, Regulatory Compliance

      4.7
      Rating, 4.7 out of 5 stars
      ·
      428 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      E

      Erasmus University Rotterdam

      Introduction to Economic Theories

      Skills you'll gain: Consumer Behaviour, Market Dynamics, Financial Market, Financial Systems, Economics, Economic Development, Market Analysis, Tax, Economics, Policy, and Social Studies, Public Policies, Environmental Issue, Social Sciences, Socioeconomics, Supply And Demand, Behavioral Economics, Decision Making

      4.5
      Rating, 4.5 out of 5 stars
      ·
      365 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      Amazon Web Services

      Architecting Solutions on AWS

      Skills you'll gain: Serverless Computing, AWS Identity and Access Management (IAM), Event-Driven Programming, Solution Architecture, Cloud Computing Architecture, Amazon Web Services, Software Architecture, API Gateway, Hybrid Cloud Computing, Multi-Tenant Cloud Environments, Information Technology Architecture, Cloud Computing, Performance Tuning, Amazon DynamoDB, Amazon S3, Cloud Security, Amazon CloudWatch, AWS Kinesis, Data Analysis, Data Visualization

      4.8
      Rating, 4.8 out of 5 stars
      ·
      524 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      Institute for the Future

      Ready, Set, Future! Introduction to Futures Thinking

      Skills you'll gain: Forecasting, Innovation, Proactivity, Strategic Thinking, Creative Thinking, Optimism, Systems Thinking, Cognitive flexibility, Trend Analysis, Creativity, Professional Development, Adaptability, Leadership, Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      É

      École Nationale des Ponts et Chaussées

      Electric Vehicles and Mobility

      Skills you'll gain: Socioeconomics, Market Dynamics, Energy and Utilities, Social Studies, Transportation Operations, Market Analysis, Public Policies, Environmental Engineering, Electric Power Systems, Environmental Science, Economics, Automation, Cost Benefit Analysis, Innovation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 3 - 6 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…606162…316

    In summary, here are 10 of our most popular marketing strategy courses

    • Fundraising and Development: University of California, Davis
    • Grow to Greatness: Smart Growth for Private Businesses, Part I: University of Virginia
    • The Cycle: Management of Successful Arts and Cultural Organizations: University of Maryland, College Park
    • Recommender Systems: University of Minnesota
    • Construction Finance: Columbia University
    • Microeconomics: When Markets Fail: University of Pennsylvania
    • Research Data Management and Sharing: The University of North Carolina at Chapel Hill
    • The Payroll Professional: Automatic Data Processing, Inc. (ADP)
    • Introduction to Economic Theories: Erasmus University Rotterdam
    • Architecting Solutions on AWS: Amazon Web Services

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok