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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      Design Online Course Printables using Canva

      Skills you'll gain: Marketing Collateral, Marketing Materials, Canva (Software), Promotional Materials, Business Marketing, Marketing Design, Creative Design, Design, Graphic and Visual Design, Graphic Design, Design Elements And Principles

      4.6
      Rating, 4.6 out of 5 stars
      ·
      218 reviews

      Advanced · Guided Project · Less Than 2 Hours

    • U

      University of Colorado Boulder

      The Structured Query Language (SQL)

      Skills you'll gain: SQL, Database Systems, Database Theory, Database Management, Query Languages, Database Design, Relational Databases, Data Access, Data Analysis, Data Manipulation, Data Modeling, Data Integrity

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of California, Davis

      Essential Design Principles for Tableau

      Skills you'll gain: Data Visualization Software, Tableau Software, Exploratory Data Analysis, Data Presentation, Data Analysis, Web Content Accessibility Guidelines, User Interface and User Experience (UI/UX) Design, Usability, Design Elements And Principles, Color Theory, Data Ethics, Human Factors, Aesthetics

      4.4
      Rating, 4.4 out of 5 stars
      ·
      2K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Text Mining and Analytics

      Skills you'll gain: Text Mining, Data Mining, Unstructured Data, Statistical Analysis, Natural Language Processing, Analytics, Data Analysis, Unsupervised Learning, Probability & Statistics, Regression Analysis, Predictive Modeling, Supervised Learning, Machine Learning Algorithms

      4.5
      Rating, 4.5 out of 5 stars
      ·
      735 reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Michigan

      UX Research at Scale: Surveys, Analytics, Online Testing

      Skills you'll gain: Surveys, UI/UX Research, User Research, Survey Creation, Sampling (Statistics), A/B Testing, Qualitative Research, Usability Testing, Research Methodologies, Web Analytics and SEO, Data Collection, Research Design, Sample Size Determination, Analytics, Data Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      201 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Virginia

      Customer Value in Pricing Strategy

      Skills you'll gain: Revenue Management, Global Marketing, Consumer Behaviour, Marketing Psychology, Customer Insights, Customer Analysis, Value Propositions, Market Dynamics, Customer Demand Planning, Market Research, Behavioral Economics, Competitive Analysis, Decision Making, Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      366 reviews

      Beginner · Course · 1 - 4 Weeks

    • O

      O.P. Jindal Global University

      Text Mining for Marketing

      Skills you'll gain: Text Mining, Data Ethics, Data Mining, Customer Insights, Marketing Analytics, Unstructured Data, Marketing, Brand Management, Natural Language Processing, Predictive Analytics, Machine Learning, Data Quality

      Beginner · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      A Crash Course in Causality: Inferring Causal Effects from Observational Data

      Skills you'll gain: R Programming, Statistical Analysis, Statistical Methods, Statistical Software, Statistical Modeling, Statistical Inference, Data Analysis, Probability & Statistics, Regression Analysis, Research Design, Graph Theory

      4.7
      Rating, 4.7 out of 5 stars
      ·
      564 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Pennsylvania

      Microeconomics: When Markets Fail

      Skills you'll gain: Market Dynamics, Economics, Socioeconomics, Supply And Demand, Market Analysis, Market Share, Competitive Analysis, Public Policies, Policty Analysis, Research, and Development, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      649 reviews

      Mixed · Course · 1 - 3 Months

    • A

      Arizona State University

      Inglés Empresarial: el márketing y ventas

      Skills you'll gain: Sales Presentations, Graphic Design, Brainstorming, Verbal Communication Skills, Presentations, Communication, Marketing Materials, English Language, Advertising, Advertising Sales, Business Correspondence, Public Speaking, Persuasive Communication, Business Writing, Marketing Communications, Business Communication, Business Marketing, Communication Strategies, Marketing, Professional Networking

      4.8
      Rating, 4.8 out of 5 stars
      ·
      323 reviews

      Intermediate · Course · 1 - 3 Months

    • E

      Erasmus University Rotterdam

      Introduction to Economic Theories

      Skills you'll gain: Consumer Behaviour, Market Dynamics, Financial Market, Financial Systems, Economics, Economic Development, Market Analysis, Tax, Economics, Policy, and Social Studies, Public Policies, Environmental Issue, Social Sciences, Socioeconomics, Supply And Demand, Behavioral Economics, Decision Making

      4.5
      Rating, 4.5 out of 5 stars
      ·
      355 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      Wharton Business and Financial Modeling Capstone

      Skills you'll gain: Portfolio Management, Financial Modeling, Presentations, Microsoft PowerPoint, Investment Management, Business Modeling, Data Modeling, Business Analytics, Risk Modeling, Microsoft Excel, Financial Analysis, Regression Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      498 reviews

      Mixed · Course · 1 - 3 Months

    Marketing Analytics learners also search

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    In summary, here are 10 of our most popular marketing analytics courses

    • Design Online Course Printables using Canva: Coursera Project Network
    • The Structured Query Language (SQL): University of Colorado Boulder
    • Essential Design Principles for Tableau: University of California, Davis
    • Text Mining and Analytics: University of Illinois Urbana-Champaign
    • UX Research at Scale: Surveys, Analytics, Online Testing: University of Michigan
    • Customer Value in Pricing Strategy: University of Virginia
    • Text Mining for Marketing: O.P. Jindal Global University
    • A Crash Course in Causality: Inferring Causal Effects from Observational Data: University of Pennsylvania
    • Microeconomics: When Markets Fail: University of Pennsylvania
    • Inglés Empresarial: el márketing y ventas: Arizona State University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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