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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • D

      DeepLearning.AI

      Custom and Distributed Training with TensorFlow

      Skills you'll gain: Tensorflow, Deep Learning, Distributed Computing, Performance Tuning, Machine Learning Methods

      4.8
      Rating, 4.8 out of 5 stars
      ·
      433 reviews

      Intermediate · Course · 1 - 4 Weeks

    • K

      Kennesaw State University

      Cybersecurity: Developing a Program for Your Business

      Skills you'll gain: Cyber Threat Intelligence, Security Management, Internet Of Things, Incident Response, Risk Management, Cyber Security Policies, Cyber Security Strategy, Cyber Governance, Threat Detection, Human Factors (Security), Business Risk Management, Cybersecurity, Threat Management, Security Awareness, Enterprise Risk Management (ERM), Information Management, Mobile Security, Business Ethics, Performance Measurement, Network Security

      4.5
      Rating, 4.5 out of 5 stars
      ·
      2.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • E

      ESSEC Business School

      Foundations of strategic business analytics

      Skills you'll gain: Business Analytics, Forecasting, Data Presentation, Predictive Analytics, R Programming, Information Technology, Statistical Analysis, Communication, Business Strategy, Business, Statistics, Data Analysis, Data Visualization, Regression Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      654 reviews

      Mixed · Course · 1 - 3 Months

    • F

      Fundação Instituto de Administração

      Effective Sales – An Overview

      Skills you'll gain: Sales Management, Sales Strategy, Sales Process, Sales, Business Planning, Business Strategy, Cross-Functional Collaboration, Customer Relationship Building, Key Performance Indicators (KPIs), Goal Setting

      4.6
      Rating, 4.6 out of 5 stars
      ·
      269 reviews

      Intermediate · Course · 1 - 4 Weeks

    • G

      GRAMMY GO

      Building Your Audience for Music Professionals

      Skills you'll gain: Marketing Budgets, Digital Media Strategy, Media Strategy, Professional Networking, Content Strategy, Promotional Strategies, Branding, Marketing Analytics, Brand Strategy, Brand Awareness, Budget Management, Marketing Design, Customer Engagement, Content Marketing, Target Audience, Digital Marketing, Marketing Strategies, Trend Analysis, Resilience, Customer Insights

      4.8
      Rating, 4.8 out of 5 stars
      ·
      14 reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      Universidad Nacional Autónoma de México

      Gestión del talento humano

      Skills you'll gain: People Management, Team Management, Team Building, Emotional Intelligence, Professional Development, Conflict Management, Collaboration, Behavior Management, Human Resource Strategy, Productivity, Organizational Effectiveness, Leadership, Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.5K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Università di Napoli Federico II

      English Intermediate B1

      Skills you'll gain: Presentations, Business Communication, Business Correspondence, English Language, Verbal Communication Skills, Negotiation, Business Writing, Interviewing Skills, Data Visualization, Communication, Vocabulary, Report Writing, Language Competency, Education and Training, Literacy, Oral Comprehension, Grammar, Language Learning, Interpersonal Communications, Environmental Issue

      4.6
      Rating, 4.6 out of 5 stars
      ·
      341 reviews

      Intermediate · Specialization · 3 - 6 Months

    • E

      ESCP Business School

      Intercultural Management

      Skills you'll gain: Intercultural Competence, Team Management, Global Marketing, Cultural Sensitivity, Cultural Diversity, Organizational Leadership, People Management, Business Communication, Leadership and Management, Negotiation, Leadership, Human Resources Management and Planning, Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      448 reviews

      Beginner · Course · 1 - 3 Months

    • A

      Aptly

      Advertising and E-commerce on TikTok

      Skills you'll gain: TikTok, Content Performance Analysis, Performance Measurement, Web Analytics, Advertising, Digital Media Strategy, Advertising Campaigns, Performance Analysis, Performance Metric, Digital Advertising, Marketing Analytics, Marketing, Marketing Strategies, E-Commerce, Campaign Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      58 reviews

      Beginner · Course · 1 - 4 Weeks

    • T

      Tecnológico de Monterrey

      Leadership and Critical Thinking

      Skills you'll gain: Critical Thinking, Organizational Leadership, Independent Thinking, Positivity, Self-Awareness, Stress Management, Leadership, Resilience, Influencing, Motivational Skills, Decision Making, Personal Development, Leadership Development, Industrial and Organizational Psychology, Strategic Thinking, Leadership and Management, Emotional Intelligence, Research, Complex Problem Solving, Initiative and Leadership

      4.6
      Rating, 4.6 out of 5 stars
      ·
      285 reviews

      Advanced · Specialization · 1 - 3 Months

    • E

      ESSEC Business School

      International and Cross-Cultural Negotiation

      Skills you'll gain: Communication Strategies, Cultural Sensitivity, Intercultural Competence, Cultural Diversity, Verbal Communication Skills, Communication, Relationship Building, Non-Verbal Communication, Negotiation, International Relations

      4.7
      Rating, 4.7 out of 5 stars
      ·
      614 reviews

      Intermediate · Course · 1 - 4 Weeks

    • S

      SkillUp EdTech

      Product Management: Foundations & Stakeholder Collaboration

      Skills you'll gain: Innovation, Product Management, New Product Development, Stakeholder Engagement, Competitive Analysis, Product Strategy, Business Development, Product Lifecycle Management, Market Analysis, Communication, Stakeholder Management, Strategic Communication, Team Building

      4.6
      Rating, 4.6 out of 5 stars
      ·
      249 reviews

      Beginner · Course · 1 - 3 Months

    Marketing Strategy learners also search

    Marketing
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    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…575859…285

    In summary, here are 10 of our most popular marketing strategy courses

    • Custom and Distributed Training with TensorFlow: DeepLearning.AI
    • Cybersecurity: Developing a Program for Your Business: Kennesaw State University
    • Foundations of strategic business analytics: ESSEC Business School
    • Effective Sales – An Overview: Fundação Instituto de Administração
    • Building Your Audience for Music Professionals: GRAMMY GO
    • Gestión del talento humano: Universidad Nacional Autónoma de México
    • English Intermediate B1: Università di Napoli Federico II
    • Intercultural Management: ESCP Business School
    • Advertising and E-commerce on TikTok: Aptly
    • Leadership and Critical Thinking: Tecnológico de Monterrey

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Strategy

    Marketing strategy is the overarching plan of a company to sell its products or services and enhance the perception of its brand. Developing a marketing strategy requires understanding your customers through market research, conducting market analysis to segment the market and position your value proposition, and then developing a communications and marketing plan to reach your target customers effectively. Appropriate marketing strategies may vary widely depending on the product or service you’re selling, but it’s a vitally important part of any successful business.

    Traditionally, developing a market strategy relied on in-person focus groups and surveys for market research and channels like print and television advertising to reach customers. However, the internet and today’s world of e-commerce has created a new digital marketing landscape that many companies are exploring. Your target customers’ online shopping habits, social media activities, and internet searches create a vast amount of data that can be harnessed with marketing analytics to yield important insights for market research. And emerging online channels like content marketing and social media marketing give you new ways to reach your customers in ways that are often more engaging and effective than traditional media.

    At the end of the day, however, marketing strategy still relies on the tried-and-true maxim of “know your customer.” Regardless of who your customers are and how you decide to reach them, a good marketing strategy will focus on presenting them with products and services that meet their needs in a way they can understand and connect with.‎

    A strong understanding of all aspects of marketing strategy is essential for a career as a marketing and advertising manager. These experts are responsible for overseeing market research, identifying target customer segments, developing marketing plans to reach them effectively, and managing teams of graphic designers, content writers, and other marketing professionals to create and run the campaign. It’s a job that requires both creativity, strategic thinking, and management skills, and it has only become more complex with the advent of digital marketing and e-commerce.

    According to the Bureau of Labor Statistics (BLS), marketing managers received a median annual wage of $135,900 in 2019, and these jobs are expected to grow faster than average over the next decade. Unsurprisingly, BLS also notes that “managers who can navigate the digital world should have the best prospects,” underscoring the importance of a digital marketing background for today’s top professionals in the field.‎

    Yes! Coursera offers a wealth of opportunities to learn online about marketing, including marketing strategy and related topics in content marketing, marketing analytics, and other important areas of digital marketing. You can take courses and Specializations spanning multiple courses from top-ranked schools like University of California, Davis, University of Pennsylvania, IE Business School, and University of Virginia. And, since you can view course materials and complete assignments on a flexible schedule, learning on Coursera is a great way to build marketing strategy skills for the digital era while maintaining your existing work or family life.‎

    A background in sales or any other experiences interacting with consumers can be helpful before you start studying marketing strategy. A basic understanding of profit, revenue, and quantitative or qualitative data analysis can help you move through your lessons faster. Because lots of businesses are increasingly reliant on online marketing, knowledge of social media platforms and advertising tools such as Google Ads is also helpful.‎

    People who are best suited for roles in marketing strategy are persuasive and creative. They're able to think of the world from the consumer's perspective and come up with messaging that inspires others to take action. An analytic mindset is also useful, as the field requires you to adopt an organized, tactical approach to challenges and measure progress by looking at specific metrics.‎

    Consumer behavior and psychology are topics that relate to marketing strategy, and studying them can help you better understand what motivates a target audience. You can also study topics such as business management, brand development, and nonprofits to gain a better understanding of how successful businesses and organizations thrive with the right marketing strategy.‎

    People with a background in marketing strategy can find jobs with advertising agencies or in the marketing department of a large business. Startups and political campaigns may also hire marketing strategists to ensure that target audiences are receptive to messaging. Some strategists work remotely, while others work in-house in an office setting.‎

    Learning about marketing strategy is right for you if you're passionate about bringing attention to a brand. This might include a business that you currently work for or a business that you plan to start. If you enjoy carefully laying out strategies and experimenting with persuasive messages, this could be the right topic for you to study.‎

    Online Marketing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Marketing Strategy skills. Choose from a wide range of Marketing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Marketing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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