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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • S

      SAS

      Getting Started with SAS Visual Analytics

      Skills you'll gain: SAS (Software), Data Quality, Data Analysis, Data Visualization, Business Analytics, Exploratory Data Analysis, Virtual Environment, Data Manipulation, Data Access, Business Reporting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      882 reviews

      Beginner · Course · 1 - 4 Weeks

    • E

      ESSEC Business School

      The fundamentals of hotel distribution

      Skills you'll gain: Hospitality Management, Hospitality, Marketing Channel, Business Modeling, Revenue Management, Direct Selling, Direct Marketing, Booking (Sales), E-Commerce, Online Advertising, Web Analytics and SEO, Competitive Analysis, Marketing Strategies, Web Design and Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.4K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Content Creation With Generative AI

      Skills you'll gain: Generative AI Agents, Content Marketing, Marketing Materials, Copywriting, Content Creation, Marketing Design, Marketing Communications, Social Media Content, Prompt Engineering, Marketing, ChatGPT, Innovation, Business Ethics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      43 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of California, Davis

      Fundraising and Development

      Skills you'll gain: Fundraising, Grant Writing, Proposal Writing, Prospecting and Qualification, Philanthropy, Campaign Management, Tax Planning, Direct Marketing, Business Writing, Marketing Strategies, Relationship Building, Estate Planning, Benefits Administration, Administration, Target Audience, Email Marketing, Telemarketing, Stakeholder Management, Negotiation, Stakeholder Engagement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      368 reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IESE Business School

      Marketing: Customer Needs and Wants

      Skills you'll gain: Product Management, Marketing, Brand Management, Brand Strategy, Product Lifecycle Management, Marketing Strategies, Marketing Communications, Marketing Channel, Communication Strategies, Target Market, Consumer Behaviour, Market Research, Customer Analysis, Value Propositions

      4.5
      Rating, 4.5 out of 5 stars
      ·
      473 reviews

      Mixed · Course · 1 - 4 Weeks

    • C

      Copenhagen Business School

      The Neuromarketing Toolbox

      Skills you'll gain: Consumer Behaviour, Marketing Psychology, Market Research, Magnetic Resonance Imaging, Marketing, Neurology, Science and Research, Experimentation, Research Methodologies, Data Collection, Psychological Evaluations

      4.7
      Rating, 4.7 out of 5 stars
      ·
      198 reviews

      Beginner · Course · 1 - 3 Months

    • T

      Tally Education and Distribution Services Private Limited

      Payroll & HR Management

      Skills you'll gain: Payroll, Payroll Systems, Payroll Administration, Payroll Processing, Payroll Reporting, Income Tax, Human Resources Software, Compensation Management, Tax Compliance, Tax Laws

      4.3
      Rating, 4.3 out of 5 stars
      ·
      31 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      University of Geneva

      Precision Medicine

      Skills you'll gain: Precision Medicine, Medical Science and Research, Healthcare Ethics, Pharmacology, Health Informatics, Bioinformatics, Clinical Research, Primary Care, Health Care, Oncology, Molecular Biology, Patient Education And Counseling, Data Analysis, Environmental Science, Risk Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      370 reviews

      Intermediate · Course · 1 - 3 Months

    • M

      Microsoft

      Microsoft Power Platform Fundamentals PL-900 Exam Prep

      Skills you'll gain: Microsoft Power Platform, Microsoft Power Automate/Flow, Power BI, Dashboard, Data Visualization, Data Integration, Business Intelligence, Business Process Automation, Productivity Software, Application Development, Performance Analysis, Automation, Data Security, Workflow Management, Cloud Applications, Data Analysis Software, Business Process, Generative AI Agents, Microsoft Teams, Data Modeling

      4.3
      Rating, 4.3 out of 5 stars
      ·
      161 reviews

      Beginner · Specialization · 1 - 3 Months

    • W

      Wesleyan University

      Data Analysis and Interpretation

      Skills you'll gain: Regression Analysis, Data Storytelling, Classification And Regression Tree (CART), Statistical Hypothesis Testing, Descriptive Statistics, Data Presentation, Statistical Analysis, Statistical Software, Correlation Analysis, Exploratory Data Analysis, Data Manipulation, Decision Tree Learning, Data Management, Data Analysis, Predictive Modeling, Data Visualization, Data Literacy, Random Forest Algorithm, SAS (Software), Statistical Modeling

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • G

      Google Cloud

      Analyzing and Visualizing Data in Looker

      Skills you'll gain: Looker (Software), Dashboard, Data Visualization Software, Data Analysis, Data Sharing, Data Presentation, Data Manipulation, Data Import/Export

      4.7
      Rating, 4.7 out of 5 stars
      ·
      354 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Build a social media presence for your business using Canva

      Skills you'll gain: Target Audience, Content Creation, Social Media Content, Social Media, Content Strategy, Marketing Materials, Social Media Marketing, Social Media Strategy, Marketing Design, Branding

      4.6
      Rating, 4.6 out of 5 stars
      ·
      62 reviews

      Beginner · Guided Project · Less Than 2 Hours

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    In summary, here are 10 of our most popular marketing analytics courses

    • Getting Started with SAS Visual Analytics : SAS
    • The fundamentals of hotel distribution: ESSEC Business School
    • Content Creation With Generative AI: Coursera Instructor Network
    • Fundraising and Development: University of California, Davis
    • Marketing: Customer Needs and Wants: IESE Business School
    • The Neuromarketing Toolbox: Copenhagen Business School
    • Payroll & HR Management : Tally Education and Distribution Services Private Limited
    • Precision Medicine: University of Geneva
    • Microsoft Power Platform Fundamentals PL-900 Exam Prep: Microsoft
    • Data Analysis and Interpretation: Wesleyan University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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