• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Proyecto capstone estrategia de marketing

      Skills you'll gain: Market Analysis, Marketing Planning, Strategic Marketing, Consumer Behaviour, Product Marketing, Marketing Management, Marketing Strategy and Techniques, Target Market, Marketing Effectiveness, Marketing Communications, Competitive Analysis, Hotels and Accommodations, Plan Execution, Return On Investment

      5
      Rating, 5 out of 5 stars
      ·
      22 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Le marketing dans un monde numérique

      Skills you'll gain: Digital Transformation, Digital Marketing, Marketing, Marketing Strategies, Consumer Behaviour, Customer Engagement, Promotional Strategies, Product Development, Content Creation, Innovation, Business Strategies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      D

      Deep Teaching Solutions

      Rethinking Logic: Surprising Science of Critical Thinking

      Skills you'll gain: Critical Thinking, Curiosity, Deductive Reasoning, Open Mindset, Complex Problem Solving, Lifelong Learning, Cognitive flexibility, Decision Making, Social Sciences, Behavioral Economics, Scientific Methods

      5
      Rating, 5 out of 5 stars
      ·
      25 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      Institut Mines-Télécom

      Manager dans l'incertain

      Skills you'll gain: Decision Making, Strategic Decision-Making, Systems Thinking, Risk Management, Complex Problem Solving, Project Risk Management, Behavioral Economics, Project Management, Innovation, Business Strategy

      4.9
      Rating, 4.9 out of 5 stars
      ·
      24 reviews

      Beginner · Course · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Beer Quality: Freshness

      Skills you'll gain: Production Process, Process Control, Manufacturing Processes, Chemistry, Biochemistry, Consumer Behaviour, Laboratory Testing, Scientific Methods

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6 reviews

      Intermediate · Course · 1 - 4 Weeks

    • A

      Alfaisal University | KLD

      مقدمة في علم الاقتصاد | Introduction to Economics

      Skills you'll gain: Economics, Resource Allocation, Decision Making, Socioeconomics, Investments, Business Economics, Consumer Behaviour, Supply And Demand

      4.6
      Rating, 4.6 out of 5 stars
      ·
      16 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Interpretable Machine Learning Applications: Part 4

      Skills you'll gain: Predictive Modeling, Applied Machine Learning, Data Analysis, Google Cloud Platform, Jupyter, Decision Tree Learning, Data Processing, Exploratory Data Analysis, Machine Learning, Random Forest Algorithm, Statistical Visualization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      14 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New
      S

      Scrimba

      Vibe Coding with GitHub Copilot

      Skills you'll gain: GitHub, Code Review, AI Personalization, Git (Version Control System), Prompt Engineering, Integrated Development Environments, Computer Programming Tools, Generative AI, Application Development, Software Development, Web Development

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      L

      L&T EduTech

      VLSI chip design with CPS for Industrial Applications

      Skills you'll gain: Embedded Systems, Embedded Software, Electronic Systems, PIC Microcontrollers, Computer Systems, Internet Of Things, Automation, Vibrations, System Programming, Control Systems, C (Programming Language), Programmable Logic Controllers, Hardware Architecture, Peripheral Devices, Electronics, Wireless Networks, Medical Equipment and Technology, Electric Power Systems, Civil Engineering, Structural Engineering

      4.4
      Rating, 4.4 out of 5 stars
      ·
      12 reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      University of Illinois Urbana-Champaign

      Bridging Data and Practice for Personalized Nutrition

      Skills you'll gain: AI Personalization, Nutrition and Diet, Personalized Service, Clinical Nutrition, Precision Medicine, Nutrition Education, Data Ethics, Data Collection, Company, Product, and Service Knowledge, General Medical Tests and Procedures, Patient Education And Counseling, Health Informatics, Data Analysis, Clinical Research, Healthcare Ethics, Health Technology, Consumer Behaviour, Artificial Intelligence, Continuous Monitoring

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad de Palermo

      ¿Cómo ser feliz? Familia, Economía y Políticas Públicas

      Skills you'll gain: Public Policies, Economic Development, Economics, Political Sciences, Policy Analysis, Socioeconomics, Human Development, Behavioral Economics, Social Studies, Social Sciences, Community Development, Gerontology, Relationship Building, Empathy, Child Development, Resilience, Cooperation, Personal Development, Cultural Diversity, Emotional Intelligence

      4.5
      Rating, 4.5 out of 5 stars
      ·
      21 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Tópicos em Gestão Intercultural

      Skills you'll gain: Virtual Teams, Negotiation, Global Marketing, Intercultural Competence, International Relations, Cultural Diversity, Diplomacy, Culture, Consumer Behaviour, Conflict Management, Marketing Management, Team Management, Decision Making, Marketing, Target Market, Strategic Marketing, Business Ethics, Brand Management, World History, Cultural Sensitivity

      4.6
      Rating, 4.6 out of 5 stars
      ·
      19 reviews

      Beginner · Specialization · 3 - 6 Months

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1…565758…76

    In summary, here are 10 of our most popular consumer behavior courses

    • Proyecto capstone estrategia de marketing: IE Business School
    • Le marketing dans un monde numérique: University of Illinois Urbana-Champaign
    • Rethinking Logic: Surprising Science of Critical Thinking: Deep Teaching Solutions
    • Manager dans l'incertain: Institut Mines-Télécom
    • Beer Quality: Freshness: University of California, Davis
    • مقدمة في علم الاقتصاد | Introduction to Economics: Alfaisal University | KLD
    • Interpretable Machine Learning Applications: Part 4: Coursera Project Network
    • Vibe Coding with GitHub Copilot: Scrimba
    • VLSI chip design with CPS for Industrial Applications: L&T EduTech
    • Bridging Data and Practice for Personalized Nutrition: University of Illinois Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok