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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • T

      The Hong Kong University of Science and Technology

      Protecting Business Innovation

      Skills you'll gain: Intellectual Property, E-Commerce, Global Marketing, Brand Management, Innovation, Strategic Partnership, Strategic Thinking, Price Negotiation, New Business Development, Mergers & Acquisitions, Business Process, Digital Assets, Business Strategy, Commercial Laws, Legal Strategy, Commercialization, Case Law, Legal Proceedings, New Product Development, Lawsuits

      4.8
      Rating, 4.8 out of 5 stars
      ·
      873 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Minnesota

      Pharmaceutical and Medical Device Innovations

      Skills you'll gain: Competitive Analysis, Intellectual Property, Commercialization, Pharmaceuticals, Product Management, Go To Market Strategy, Regulatory Affairs, Market Analysis, Strategic Marketing, Risk Analysis, Innovation, Product Development, Medical Equipment and Technology, Healthcare Industry Knowledge, Health Policy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      760 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IE Business School

      Marketing Mix Implementation Capstone

      Skills you'll gain: Strategic Decision-Making, Brand Management, Marketing Strategies, Branding, Data-Driven Decision-Making, Marketing Communications, Product Management, Product Marketing, Marketing, Marketing Channel, Market Dynamics, Go To Market Strategy

      4.6
      Rating, 4.6 out of 5 stars
      ·
      106 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      M

      Microsoft

      Microsoft AI Product Manager

      Skills you'll gain: Competitive Analysis, User Story, Market Research, Product Roadmaps, User Interface (UI) Design, Persona Development, Product Development, Market Analysis, User Experience Design, New Product Development, Product Management, Product Lifecycle Management, Market Opportunities, Business Research, Design Thinking, Microsoft 365, Consumer Behaviour, Product Marketing, Product Strategy, Agile Product Development

      Beginner · Professional Certificate · 3 - 6 Months

    • M

      Microsoft

      Introduction to Public Relations

      Skills you'll gain: Media Relations, Public Relations, Target Audience, Communication Planning, Marketing and Public Relations, Strategic Communication, Generative AI Agents, Corporate Communications, Performance Metric, Program Evaluation, Content Creation, Crisis Management, Ethical Standards And Conduct

      4.7
      Rating, 4.7 out of 5 stars
      ·
      71 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Washington

      Social Media Data Analytics

      Skills you'll gain: R Programming, Text Mining, Statistical Analysis, Correlation Analysis, Web Scraping, Regression Analysis, Analytics, Big Data, Data Analysis, Data Mining, Unstructured Data, Data Collection, Scripting, Application Programming Interface (API), Python Programming

      4.1
      Rating, 4.1 out of 5 stars
      ·
      296 reviews

      Intermediate · Course · 1 - 4 Weeks

    • I

      IBM

      Introduction to Business Analysis

      Skills you'll gain: Requirements Elicitation, Business Analysis, Process Analysis, Requirements Analysis, Digital Transformation, Business Process, Gap Analysis, Business Requirements, Business Transformation, Systems Analysis, Stakeholder Engagement, Data-Driven Decision-Making, Stakeholder Communications, Project Management, Change Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      173 reviews

      Beginner · Course · 1 - 4 Weeks

    • D

      DeepLearning.AI

      Custom and Distributed Training with TensorFlow

      Skills you'll gain: Tensorflow, Deep Learning, Distributed Computing, Performance Tuning, Machine Learning Methods

      4.8
      Rating, 4.8 out of 5 stars
      ·
      433 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Michigan

      Good with Words: Speaking and Presenting

      Skills you'll gain: Tactfulness, Public Speaking, Storytelling, Verbal Communication Skills, Persuasive Communication, Non-Verbal Communication, Communication, Negotiation, Cognitive flexibility, Communication Strategies, Presentations, Creativity, Empathy, Social Skills, Professionalism, Active Listening, Optimism, Adaptability, Interpersonal Communications, Self-Awareness

      4.6
      Rating, 4.6 out of 5 stars
      ·
      303 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Minnesota

      Healthcare Marketplace

      Skills you'll gain: Healthcare Industry Knowledge, Health Systems, Pharmaceuticals, Health Care, Medical Equipment and Technology, Health Technology, Market Dynamics, Health Care Administration, Health Policy, Innovation, Financial Regulations, Cultural Diversity, Regulatory Affairs, Economics, Insurance, Market Trend

      4.5
      Rating, 4.5 out of 5 stars
      ·
      607 reviews

      Beginner · Course · 1 - 3 Months

    • K

      Kennesaw State University

      Cybersecurity: Developing a Program for Your Business

      Skills you'll gain: Cyber Threat Intelligence, Security Management, Internet Of Things, Incident Response, Risk Management, Cyber Security Policies, Cyber Security Strategy, Cyber Governance, Threat Detection, Human Factors (Security), Business Risk Management, Cybersecurity, Threat Management, Security Awareness, Enterprise Risk Management (ERM), Information Management, Mobile Security, Business Ethics, Performance Measurement, Network Security

      4.5
      Rating, 4.5 out of 5 stars
      ·
      2.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      U

      University of New Mexico

      International Business II

      Skills you'll gain: International Finance, Entrepreneurship, Global Marketing, Business Management, New Business Development, Business, Organizational Structure, Workforce Management, Organizational Strategy, Economics, Market Dynamics, Cultural Diversity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      788 reviews

      Mixed · Course · 1 - 3 Months

    Marketing Strategy learners also search

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    In summary, here are 10 of our most popular marketing strategy courses

    • Protecting Business Innovation: The Hong Kong University of Science and Technology
    • Pharmaceutical and Medical Device Innovations: University of Minnesota
    • Marketing Mix Implementation Capstone : IE Business School
    • Microsoft AI Product Manager: Microsoft
    • Introduction to Public Relations: Microsoft
    • Social Media Data Analytics: University of Washington
    • Introduction to Business Analysis: IBM
    • Custom and Distributed Training with TensorFlow: DeepLearning.AI
    • Good with Words: Speaking and Presenting: University of Michigan
    • Healthcare Marketplace: University of Minnesota

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Strategy

    Marketing strategy is the overarching plan of a company to sell its products or services and enhance the perception of its brand. Developing a marketing strategy requires understanding your customers through market research, conducting market analysis to segment the market and position your value proposition, and then developing a communications and marketing plan to reach your target customers effectively. Appropriate marketing strategies may vary widely depending on the product or service you’re selling, but it’s a vitally important part of any successful business.

    Traditionally, developing a market strategy relied on in-person focus groups and surveys for market research and channels like print and television advertising to reach customers. However, the internet and today’s world of e-commerce has created a new digital marketing landscape that many companies are exploring. Your target customers’ online shopping habits, social media activities, and internet searches create a vast amount of data that can be harnessed with marketing analytics to yield important insights for market research. And emerging online channels like content marketing and social media marketing give you new ways to reach your customers in ways that are often more engaging and effective than traditional media.

    At the end of the day, however, marketing strategy still relies on the tried-and-true maxim of “know your customer.” Regardless of who your customers are and how you decide to reach them, a good marketing strategy will focus on presenting them with products and services that meet their needs in a way they can understand and connect with.‎

    A strong understanding of all aspects of marketing strategy is essential for a career as a marketing and advertising manager. These experts are responsible for overseeing market research, identifying target customer segments, developing marketing plans to reach them effectively, and managing teams of graphic designers, content writers, and other marketing professionals to create and run the campaign. It’s a job that requires both creativity, strategic thinking, and management skills, and it has only become more complex with the advent of digital marketing and e-commerce.

    According to the Bureau of Labor Statistics (BLS), marketing managers received a median annual wage of $135,900 in 2019, and these jobs are expected to grow faster than average over the next decade. Unsurprisingly, BLS also notes that “managers who can navigate the digital world should have the best prospects,” underscoring the importance of a digital marketing background for today’s top professionals in the field.‎

    Yes! Coursera offers a wealth of opportunities to learn online about marketing, including marketing strategy and related topics in content marketing, marketing analytics, and other important areas of digital marketing. You can take courses and Specializations spanning multiple courses from top-ranked schools like University of California, Davis, University of Pennsylvania, IE Business School, and University of Virginia. And, since you can view course materials and complete assignments on a flexible schedule, learning on Coursera is a great way to build marketing strategy skills for the digital era while maintaining your existing work or family life.‎

    A background in sales or any other experiences interacting with consumers can be helpful before you start studying marketing strategy. A basic understanding of profit, revenue, and quantitative or qualitative data analysis can help you move through your lessons faster. Because lots of businesses are increasingly reliant on online marketing, knowledge of social media platforms and advertising tools such as Google Ads is also helpful.‎

    People who are best suited for roles in marketing strategy are persuasive and creative. They're able to think of the world from the consumer's perspective and come up with messaging that inspires others to take action. An analytic mindset is also useful, as the field requires you to adopt an organized, tactical approach to challenges and measure progress by looking at specific metrics.‎

    Consumer behavior and psychology are topics that relate to marketing strategy, and studying them can help you better understand what motivates a target audience. You can also study topics such as business management, brand development, and nonprofits to gain a better understanding of how successful businesses and organizations thrive with the right marketing strategy.‎

    People with a background in marketing strategy can find jobs with advertising agencies or in the marketing department of a large business. Startups and political campaigns may also hire marketing strategists to ensure that target audiences are receptive to messaging. Some strategists work remotely, while others work in-house in an office setting.‎

    Learning about marketing strategy is right for you if you're passionate about bringing attention to a brand. This might include a business that you currently work for or a business that you plan to start. If you enjoy carefully laying out strategies and experimenting with persuasive messages, this could be the right topic for you to study.‎

    Online Marketing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Marketing Strategy skills. Choose from a wide range of Marketing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Marketing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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