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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • I

      IBM

      SQL: A Practical Introduction for Querying Databases

      Skills you'll gain: SQL, Stored Procedure, Relational Databases, MySQL, Microsoft SQL Servers, Query Languages, Database Management, Databases, Cloud Management, IBM DB2, Data Manipulation, Data Analysis, Transaction Processing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      584 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Power BI for Beginners: Build your First Report

      Skills you'll gain: Data Transformation, Power BI, Data Manipulation, Data Cleansing, Data Processing, Dashboard, Data Presentation, Data Import/Export, Interactive Data Visualization, Data Visualization Software, Business Intelligence, Data Storytelling, Data Modeling, Business Reporting

      4.5
      Rating, 4.5 out of 5 stars
      ·
      63 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      California Institute of the Arts

      Web Design: Strategy and Information Architecture

      Skills you'll gain: Information Architecture, Persona (User Experience), UI/UX Strategy, User Experience Design, Web Design, Wireframing, User Research, Mockups, Usability Testing, Agile Methodology, Waterfall Methodology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of California San Diego

      Finding Hidden Messages in DNA (Bioinformatics I)

      Skills you'll gain: Bioinformatics, Molecular Biology, Data Analysis, Computational Thinking, Biochemistry, Biology, Life Sciences, Algorithms, Probability & Statistics

      4.3
      Rating, 4.3 out of 5 stars
      ·
      1K reviews

      Intermediate · Course · 1 - 3 Months

    • R

      Rice University

      Basic Data Descriptors, Statistical Distributions, and Application to Business Decisions

      Skills you'll gain: Descriptive Statistics, Probability & Statistics, Probability Distribution, Business Analytics, Microsoft Excel, Data Analysis, Statistical Analysis, Box Plots, Sampling (Statistics), Correlation Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.6K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      S

      Salesforce

      Lead Management in Salesforce

      Skills you'll gain: Sales Development, Salesforce, Lead Generation, Sales Support, Sales Pipelines, Sales Enablement, Campaign Management, Sales Process, Sales Operations, Customer Relationship Management (CRM) Software, Data Import/Export, Data Cleansing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      358 reviews

      Beginner · Course · 1 - 4 Weeks

    • J

      Johns Hopkins University

      The Social and Technical Context of Health Informatics

      Skills you'll gain: Health Informatics, Health Technology, Health Policy, Health Care, Healthcare Industry Knowledge, Health Information Management, Information Technology, Health Care Procedure and Regulation, System Requirements, Interoperability, Electronic Medical Record, Data Literacy, Technology Strategies, Medical Imaging, Emerging Technologies, Information Privacy

      4.3
      Rating, 4.3 out of 5 stars
      ·
      516 reviews

      Beginner · Course · 1 - 4 Weeks

    • Y

      Yonsei University

      International Marketing Entry and Execution

      Skills you'll gain: Global Marketing, Strategic Marketing, Consumer Behaviour, Target Market, Business-To-Consumer, Marketing Strategies, Innovation, Promotional Strategies, Marketing Channel, Go To Market Strategy, Product Marketing, Market Analysis, Branding, Social Media Marketing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      334 reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      Effective Compliance Programs

      Skills you'll gain: Compliance Training, Compliance Management, Regulatory Compliance, Compliance Reporting, Compliance Auditing, Internal Communications, Procedure Development, Continuous Monitoring, Culture Transformation, Disciplinary Procedures, Industrial and Organizational Psychology, Ethical Standards And Conduct, Psychology

      4.9
      Rating, 4.9 out of 5 stars
      ·
      794 reviews

      Mixed · Course · 1 - 4 Weeks

    • F

      Fractal Analytics

      Generative AI for Business Consultants

      Skills you'll gain: Prompt Engineering, Generative AI, Data Ethics, ChatGPT, Artificial Intelligence, Business Consulting, Leadership, Management Consulting, Interactive Learning, AI Personalization, Customer Insights, Automation, Business Process Automation, Solution Design, Ethical Standards And Conduct, Information Privacy

      4.4
      Rating, 4.4 out of 5 stars
      ·
      77 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Build a mobile app with Google Sheets on Glide and no coding

      Skills you'll gain: Mobile Development, Google Sheets, Application Development, Cloud Applications, Application Deployment, Data Structures, User Accounts, Personalized Service, User Interface (UI) Design

      4.5
      Rating, 4.5 out of 5 stars
      ·
      666 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of Pennsylvania

      Introducción al Marketing

      Skills you'll gain: Branding, Brand Strategy, Strategic Marketing, Marketing, Consumer Behaviour, Go To Market Strategy, Marketing Strategies, Customer Insights, Marketing Communications, Customer experience strategy (CX), Market Dynamics, E-Commerce

      4.8
      Rating, 4.8 out of 5 stars
      ·
      269 reviews

      Mixed · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • SQL: A Practical Introduction for Querying Databases: IBM
    • Power BI for Beginners: Build your First Report: Coursera Project Network
    • Web Design: Strategy and Information Architecture: California Institute of the Arts
    • Finding Hidden Messages in DNA (Bioinformatics I): University of California San Diego
    • Basic Data Descriptors, Statistical Distributions, and Application to Business Decisions: Rice University
    • Lead Management in Salesforce: Salesforce
    • The Social and Technical Context of Health Informatics: Johns Hopkins University
    • International Marketing Entry and Execution: Yonsei University
    • Effective Compliance Programs: University of Pennsylvania
    • Generative AI for Business Consultants: Fractal Analytics

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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