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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • M

      Meta

      Gestión de redes sociales

      Skills you'll gain: Social Media Management, Social Media Content, Content Creation, Content Performance Analysis, Social Media Marketing, Social Media Campaigns, Instagram, Content Management, Social Media Strategy, Drive Engagement, Facebook, Brand Management, Brand Awareness, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      667 reviews

      Beginner · Course · 1 - 4 Weeks

    • J

      Johns Hopkins University

      Statistical Inference

      Skills you'll gain: Statistical Inference, Statistical Hypothesis Testing, Probability & Statistics, Probability, Bayesian Statistics, Statistical Methods, Statistical Modeling, Statistical Analysis, Probability Distribution, Sampling (Statistics), Sample Size Determination, Data Analysis

      4.2
      Rating, 4.2 out of 5 stars
      ·
      4.4K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Project Management Tracker using Microsoft Excel

      Skills you'll gain: Microsoft Excel, Project Management Software, Collaborative Software, Spreadsheet Software, Project Coordination, Productivity Software, Data Validation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      810 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • K

      Kennesaw State University

      Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)

      Skills you'll gain: Value Propositions, Business Modeling, Presentations, Customer Analysis, Innovation, Business Process, Customer Relationship Management, Entrepreneurship, Target Market, Marketing Channel, Business Strategy, Strategic Partnership, Cost Management, Revenue Management, Resource Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      652 reviews

      Beginner · Course · 1 - 3 Months

    • O

      O.P. Jindal Global University

      Introduction to Decision Science for Marketing

      Skills you'll gain: Marketing Analytics, Customer Analysis, Customer Retention, Predictive Analytics, Customer Insights, Data-Driven Decision-Making, Personalized Service, Marketing Strategies, Business Analytics, Customer Acquisition Management, Customer experience improvement, Loyalty Programs, Consumer Behaviour

      Beginner · Course · 3 - 6 Months

    • I

      IE Business School

      Globalization, Economic Growth and Stability

      Skills you'll gain: Financial Policy, International Finance, Public Policies, Economics, Economic Development, Economics, Policy, and Social Studies, Market Opportunities, Business Economics, International Relations, Tax, Global Marketing, Policy Analysis, Socioeconomics, Demography, Business Risk Management, Crisis Management, Fiscal Management, Supply And Demand, Analysis, Financial Systems

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.3K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Y

      Yonsei University

      International Hospitality & Healthcare Services Marketing

      Skills you'll gain: Hospitality Management, Hospitality, Customer Service, Customer experience strategy (CX), Healthcare Industry Knowledge, Expectation Management, Product Marketing, Service Management, Innovation, Customer experience improvement, Revenue Management, Marketing Psychology, Business Marketing, Facility Management, Health Care, Capacity Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      538 reviews

      Mixed · Course · 1 - 4 Weeks

    • I

      Imperial College London

      Introduction to Statistics & Data Analysis in Public Health

      Skills you'll gain: Analytical Skills, Sampling (Statistics), Statistical Hypothesis Testing, Data Literacy, Data Analysis, Statistical Software, R Programming, Statistics, Public Health, Descriptive Statistics, Probability Distribution, Data Import/Export

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.5K reviews

      Beginner · Course · 1 - 4 Weeks

    • F

      Fractal Analytics

      Mastering User Centric Design with Generative AI

      Skills you'll gain: User Research, Human Centered Design, Ideation, User Experience Design, Design Thinking, Generative AI, Prototyping, Brainstorming, Data Ethics, Data Synthesis, ChatGPT, User Experience, Artificial Intelligence, User Centered Design, Innovation, Usability Testing, Prompt Engineering, Interactive Learning, AI Personalization, Information Privacy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      73 reviews

      Beginner · Specialization · 1 - 3 Months

    • E

      EIT Digital

      Data Science for Business Innovation

      Skills you'll gain: Data-Driven Decision-Making, Big Data, Data Science, NoSQL, Data Modeling, Data Storage Technologies, Analytics, Business Analytics, Data Mining, Data Analysis, Machine Learning, Unsupervised Learning, Regression Analysis, Classification And Regression Tree (CART), Descriptive Analytics, Supervised Learning, Artificial Intelligence and Machine Learning (AI/ML)

      4.3
      Rating, 4.3 out of 5 stars
      ·
      264 reviews

      Beginner · Course · 1 - 4 Weeks

    • F

      Fractal Analytics

      Generative AI for Developers

      Skills you'll gain: Prompt Engineering, Generative AI, Code Review, Debugging, Data Ethics, ChatGPT, Artificial Intelligence, Object Oriented Programming (OOP), Artificial Neural Networks, Interactive Learning, AI Personalization, Computer Programming, Programming Principles, Deep Learning, Program Development, Maintainability, Automation, Data Cleansing, Python Programming, Information Privacy

      4.4
      Rating, 4.4 out of 5 stars
      ·
      81 reviews

      Beginner · Specialization · 1 - 3 Months

    • I

      Indian School of Business

      Trading Basics

      Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Trading, Balance Sheet, Securities Trading, Financial Analysis, Market Liquidity, Financial Market, Market Data, Market Dynamics, Market Analysis, Cash Flows, Equities, Order Management, Portfolio Management, Risk Analysis

      4
      Rating, 4 out of 5 stars
      ·
      1.8K reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Gestión de redes sociales: Meta
    • Statistical Inference: Johns Hopkins University
    • Create a Project Management Tracker using Microsoft Excel: Coursera Project Network
    • Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course): Kennesaw State University
    • Introduction to Decision Science for Marketing: O.P. Jindal Global University
    • Globalization, Economic Growth and Stability: IE Business School
    • International Hospitality & Healthcare Services Marketing: Yonsei University
    • Introduction to Statistics & Data Analysis in Public Health: Imperial College London
    • Mastering User Centric Design with Generative AI: Fractal Analytics
    • Data Science for Business Innovation: EIT Digital

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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