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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free
      Free
      U

      UNSW Sydney (The University of New South Wales)

      Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences

      Skills you'll gain: Storytelling, User Experience Design, Content Creation, Storyboarding, Multimedia, Animation and Game Design, Augmented and Virtual Reality (AR/VR), Design Research, Creativity, Emerging Technologies, Qualitative Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      928 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      T

      The State University of New York

      International Cyber Conflicts

      Skills you'll gain: Cyber Threat Intelligence, Cyber Security Policies, Cybersecurity, International Relations, Cyber Risk, Cyber Operations, Cyber Governance, Diplomacy, Infrastructure Architecture, Conflict Management, Security Management, Political Sciences, Media and Communications, Psychology

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.5K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Strategic Innovation: Building and Sustaining Innovative Organizations

      Skills you'll gain: Strategic Decision-Making, Team Management, Technology Strategies, Business Modeling, Innovation, Product Lifecycle Management, Business Strategy, New Product Development, Intellectual Property, Value Propositions, Competitive Analysis, Market Dynamics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      University of London

      Probability and Statistics: To p or not to p?

      Skills you'll gain: Descriptive Statistics, Statistics, Probability & Statistics, Statistical Hypothesis Testing, Data Visualization, Data-Driven Decision-Making, Statistical Modeling, Data Analysis, Probability, Probability Distribution, Sampling (Statistics), Risk Modeling, Statistical Inference, Mathematical Modeling

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.5K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      商务基础 (中文版)

      Skills you'll gain: Financial Statements, Financial Statement Analysis, Operations Management, Return On Investment, Process Analysis, Financial Accounting, Business Operations, Operational Efficiency, Financial Reporting, Income Statement, Capital Budgeting, Business Process, Marketing, Finance, Financial Modeling, Strategic Marketing, Marketing Strategies, Brand Management, Business Planning, Business Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      339 reviews

      Beginner · Specialization · 3 - 6 Months

    • A

      Aptly

      Advertising and E-commerce on TikTok

      Skills you'll gain: TikTok, Content Performance Analysis, Performance Measurement, Web Analytics, Advertising, Digital Media Strategy, Advertising Campaigns, Performance Analysis, Performance Metric, Digital Advertising, Marketing Analytics, Marketing, Marketing Strategies, E-Commerce, Campaign Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      58 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      Decision-Making and Scenarios

      Skills you'll gain: Financial Statements, Financial Modeling, Strategic Decision-Making, Decision Making, Data-Driven Decision-Making, Business Analytics, Financial Forecasting, Capital Budgeting, Financial Analysis, Return On Investment, Risk Analysis, Cash Flows, Spreadsheet Software

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.7K reviews

      Mixed · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      ChatGPT for Beginners: Save time with Microsoft Excel

      Skills you'll gain: Microsoft Excel, ChatGPT, Excel Formulas, Text Mining, Data Cleansing, Data Manipulation, Data Analysis Software, Unstructured Data, Generative AI, Prompt Engineering

      4.7
      Rating, 4.7 out of 5 stars
      ·
      293 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Analyze Data in a Model Car Database with MySQL Workbench

      Skills you'll gain: MySQL Workbench, Data-Driven Decision-Making, Exploratory Data Analysis, MySQL, Business Analytics, Data Analysis, Database Design, SQL, Analytical Skills, Data Presentation, Technical Communication, Relational Databases

      4.7
      Rating, 4.7 out of 5 stars
      ·
      18 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • U

      Universidade de São Paulo

      Inove na gestão de equipes e negócios: O crescimento da empresa

      Skills you'll gain: Talent Management, Team Management, Product Development, Decision Making, Agile Product Development, Leadership and Management, Operational Analysis, Innovation, Leadership, Business Priorities, Business Strategy, Culture Transformation, Planning, Scalability, Employee Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      262 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Washington

      Machine Learning: Regression

      Skills you'll gain: Regression Analysis, Predictive Modeling, Supervised Learning, Statistical Modeling, Applied Machine Learning, Predictive Analytics, Feature Engineering, Machine Learning, Statistical Methods, Python Programming, Data Manipulation, Linear Algebra, Algorithms

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.6K reviews

      Mixed · Course · 1 - 3 Months

    • Status: New
      New
      U

      University of Maryland, College Park

      Foundations of Digital Marketing

      Skills you'll gain: Search Engine Marketing, Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Web Analytics, Web Analytics and SEO, Online Advertising, Data Presentation, Data Visualization, Analytics, Digital Marketing, Keyword Research, Apache Hadoop, Data-Driven Decision-Making, Digital Advertising, Return On Investment, A/B Testing, Advertising, Marketing Automation, Marketing Strategies

      4.5
      Rating, 4.5 out of 5 stars
      ·
      11 reviews

      Beginner · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences: UNSW Sydney (The University of New South Wales)
    • International Cyber Conflicts: The State University of New York
    • Strategic Innovation: Building and Sustaining Innovative Organizations: University of Illinois Urbana-Champaign
    • Probability and Statistics: To p or not to p?: University of London
    • 商务基础 (中文版): University of Pennsylvania
    • Advertising and E-commerce on TikTok: Aptly
    • Decision-Making and Scenarios: University of Pennsylvania
    • ChatGPT for Beginners: Save time with Microsoft Excel: Coursera Project Network
    • Analyze Data in a Model Car Database with MySQL Workbench: Coursera Project Network
    • Inove na gestão de equipes e negócios: O crescimento da empresa: Universidade de São Paulo

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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