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    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • Status: Free
      Free
      S

      Stanford University

      Social and Economic Networks: Models and Analysis

      Skills you'll gain: Network Analysis, Network Model, Social Sciences, Sociology, Economics, Policy, and Social Studies, Game Theory, Behavioral Economics, Graph Theory, Mathematical Modeling, Markov Model, Probability & Statistics, Probability Distribution, Bayesian Statistics, Simulations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      754 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free
      Free
      T

      The University of Tokyo

      Welcome to Game Theory

      Skills you'll gain: Game Theory, Strategic Thinking, Socioeconomics, Social Sciences, Behavioral Economics, Economics, Strategic Decision-Making, Decision Making, Business Strategy, Probability

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University at Buffalo

      Solar Energy for Engineers, Architects and Code Inspectors

      Skills you'll gain: Electrical Systems, Building Codes, Construction Inspection, HVAC, Building Design, Basic Electrical Systems, Electrical Safety, Engineering Calculations, Architectural Design, System Requirements, Project Implementation, Energy and Utilities, Architectural Engineering, Land Development, Feasibility Studies, Cost Benefit Analysis, Submittals (Construction), Structural Analysis, Process Analysis, Cost Estimation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IBM

      Introduction to Neural Networks and PyTorch

      Skills you'll gain: PyTorch (Machine Learning Library), Artificial Neural Networks, Deep Learning, Predictive Modeling, Probability & Statistics, Machine Learning, Regression Analysis, Data Manipulation, Linear Algebra

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.8K reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Virginia

      Ethical Leadership Through Giving Voice to Values

      Skills you'll gain: Courage, Leadership Development, Strategic Leadership, Professional Development, Business Ethics, Initiative and Leadership, Personal Integrity, Employee Coaching, Business Leadership, Overcoming Objections, Ethical Standards And Conduct, Empowerment, Self-Awareness, Conflict Management, Personal Development, Decision Making, Advocacy, Program Implementation, Action Oriented, Verbal Communication Skills

      4.7
      Rating, 4.7 out of 5 stars
      ·
      582 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of California, Irvine

      Fundamentals of Management

      Skills you'll gain: Goal Setting, Professional Networking, Business Management, Staff Management, Leadership and Management, Operations Management, People Management, Business Administration, Business Planning, Customer Service, Organizational Leadership, Organizational Strategy, Leadership, Change Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.9K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      Universiteit Leiden

      International Law In Action: Investigating and Prosecuting International Crimes

      Skills you'll gain: Court Systems, Legal Proceedings, Adjudication, Legal Strategy, Criminal Investigation and Forensics, Political Sciences, International Relations, Litigation and Civil Justice, Appeals, Case Law, Policty Analysis, Research, and Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      702 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      T

      The University of Edinburgh

      Understanding Obesity

      Skills you'll gain: Scientific Methods, Student-Centred Learning, Health Disparities, Research, Nutrition and Diet, Behavioral Health, Peer Review, Social Sciences, Psychology, Stress Management, Economics, Biology, Neurology

      4.6
      Rating, 4.6 out of 5 stars
      ·
      841 reviews

      Beginner · Course · 1 - 4 Weeks

    • K

      Kennesaw State University

      Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)

      Skills you'll gain: Value Propositions, Business Modeling, Presentations, Customer Analysis, Innovation, Business Process, Customer Relationship Management, Entrepreneurship, Target Market, Marketing Channel, Business Strategy, Strategic Partnership, Cost Management, Revenue Management, Resource Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      652 reviews

      Beginner · Course · 1 - 3 Months

    • F

      Fundação Instituto de Administração

      Strategic Sales Management

      Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Process, Sales, Sales Enablement, Sales Training, Business Planning, Conflict Management, Marketing, Marketing Planning, Market Intelligence, Strategic Marketing, B2B Sales, Competitive Intelligence, Marketing Effectiveness, Customer Relationship Building, Business Strategy, Business, Customer Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      493 reviews

      Intermediate · Specialization · 3 - 6 Months

    • I

      IE Business School

      Globalization, Economic Growth and Stability

      Skills you'll gain: Financial Policy, International Finance, Public Policies, Economics, Economic Development, Economics, Policy, and Social Studies, Market Opportunities, Business Economics, International Relations, Tax, Global Marketing, Policy Analysis, Socioeconomics, Demography, Business Risk Management, Crisis Management, Fiscal Management, Supply And Demand, Analysis, Financial Systems

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.3K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free
      Free
      R

      Relay Graduate School of Education

      Teaching Character and Creating Positive Classrooms

      Skills you'll gain: Student Engagement, Positivity, Teaching, Education and Training, Classroom Management, Pedagogy, Curriculum Planning, Lesson Planning, Personal Attributes, Working With Children, Course Development, Growth Mindedness, Childhood Education and Development, Optimism, Research, Empowerment, Self-Awareness, Personal Development, Persistence, Rapport Building

      4.8
      Rating, 4.8 out of 5 stars
      ·
      943 reviews

      Mixed · Course · 1 - 3 Months

    Market Research learners also search

    Business Analysis
    Market Structure
    Marketing Analytics
    Business Statistics
    Economic Policy
    Business English
    Economics
    Strategy
    1…495051…303

    In summary, here are 10 of our most popular market research courses

    • Social and Economic Networks: Models and Analysis: Stanford University
    • Welcome to Game Theory: The University of Tokyo
    • Solar Energy for Engineers, Architects and Code Inspectors: University at Buffalo
    • Introduction to Neural Networks and PyTorch: IBM
    • Ethical Leadership Through Giving Voice to Values: University of Virginia
    • Fundamentals of Management: University of California, Irvine
    • International Law In Action: Investigating and Prosecuting International Crimes: Universiteit Leiden
    • Understanding Obesity: The University of Edinburgh
    • Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course): Kennesaw State University
    • Strategic Sales Management: Fundação Instituto de Administração

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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