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    • Market Research

    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • U

      University of Pennsylvania

      Success

      Skills you'll gain: Growth Mindedness, Personal Development, Optimism, Self-Awareness, Self-Motivation, Goal Setting, Emotional Intelligence, Adaptability, Strong Work Ethic, Cultural Diversity

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of California San Diego

      User Experience: Research & Prototyping

      Skills you'll gain: Design Research, User Experience Design, User Research, Prototyping, Human Centered Design, User Centered Design, Usability Testing, Qualitative Research, Innovation, Creativity, Storyboarding, Interviewing Skills

      4.6
      Rating, 4.6 out of 5 stars
      ·
      905 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      Utrecht University

      Clinical Epidemiology

      Skills you'll gain: Epidemiology, Biostatistics, Clinical Research, Medical Science and Research, Clinical Trials, Patient Evaluation, Public Health, Patient Treatment, Predictive Modeling, Analysis, Risk Modeling, Statistical Modeling, Data Collection

      4.7
      Rating, 4.7 out of 5 stars
      ·
      357 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      G

      Georgia Institute of Technology

      Mechanics of Materials II: Thin-Walled Pressure Vessels and Torsion

      Skills you'll gain: Structural Engineering, Structural Analysis, Mechanical Engineering, Engineering Analysis, Mechanical Design, Torque (Physics), Engineering, Engineering Design Process, Engineering Calculations, Mechanics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1K reviews

      Mixed · Course · 1 - 4 Weeks

    • H

      HRCI

      Compensation and Benefits

      Skills you'll gain: Compensation and Benefits, Compensation Management, Job Evaluation, Compensation Strategy, Compensation Analysis, Payroll Systems, Payroll, Benefits Administration, Human Resources, Human Resources Information System (HRIS), Employee Retention

      4.7
      Rating, 4.7 out of 5 stars
      ·
      382 reviews

      Beginner · Course · 1 - 4 Weeks

    • D

      Digital Marketing Institute

      Social Media Marketing in Practice

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Digital Media Strategy, Facebook, Content Marketing, Instagram, LinkedIn, Digital Marketing, Social Media Campaigns, Marketing, Target Audience, Marketing Strategies, Online Advertising, Advertising Campaigns, Digital Content, Digital Advertising, Brand Awareness, B2B Sales

      4.5
      Rating, 4.5 out of 5 stars
      ·
      521 reviews

      Beginner · Specialization · 3 - 6 Months

    • T

      Tsinghua University

      Learn English

      Skills you'll gain: Intercultural Competence, Cultural Diversity, Mental Health, Learning Strategies, Culture, Stress Management, Liberal Arts, English Language, Social Sciences, Literacy, Language Learning, Economics, Interpersonal Communications, Psychology, Writing, Research, Business Management, Grammar, Higher Education, Oral Comprehension

      4.3
      Rating, 4.3 out of 5 stars
      ·
      927 reviews

      Beginner · Specialization · 3 - 6 Months

    • J

      Johns Hopkins University

      Foundations of Health Equity Research

      Skills you'll gain: Health Equity, Health Disparities, Public Health, Health Policy, Community Health, Health Systems, Patient Education and Support, Research, Cultural Responsiveness, Media and Communications

      4.8
      Rating, 4.8 out of 5 stars
      ·
      167 reviews

      Beginner · Course · 1 - 3 Months

    • V

      Vanderbilt University

      OpenAI GPTs: Creating Your Own Custom AI Assistants

      Skills you'll gain: Generative AI, AI Personalization, ChatGPT, OpenAI, Personalized Service, Artificial Intelligence, Large Language Modeling, Prompt Engineering, Expense Management, Productivity Software, Travel Arrangements, Innovation, Scenario Testing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      400 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Analyzing Market Attractiveness Using Creately

      Skills you'll gain: Competitive Analysis, Business Strategy, Market Dynamics, Market Analysis, Market Opportunities, Entrepreneurship, Target Market, New Product Development, Business Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      120 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      T

      Technion - Israel Institute of Technology

      Nanotechnology and Nanosensors, Part1

      Skills you'll gain: Engineering, Scientific, and Technical Instruments, Semiconductors, Innovation, Chemical and Biomedical Engineering, Emerging Technologies, Chemistry, Electronics, Medical Equipment and Technology, Laboratory Research, Chemical Engineering, Creative Design, Biochemistry

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      Y

      Yale University

      Mercados financieros

      Skills you'll gain: Investment Banking, Risk Management, Financial Market, Portfolio Management, Business Ethics, Investments, Finance, Financial Services, Behavioral Economics, Banking, Financial Regulation, Philanthropy, Securities (Finance), Leadership Studies, Non-Profit Accounting, Governance, Economics, Policy, and Social Studies, Public Administration, Insurance

      4.9
      Rating, 4.9 out of 5 stars
      ·
      526 reviews

      Beginner · Course · 1 - 3 Months

    Market Research learners also search

    Business Analysis
    Market Structure
    Marketing Analytics
    Business Statistics
    Economic Policy
    Business English
    Economics
    Strategy
    1…484950…303

    In summary, here are 10 of our most popular market research courses

    • Success: University of Pennsylvania
    • User Experience: Research & Prototyping: University of California San Diego
    • Clinical Epidemiology: Utrecht University
    • Mechanics of Materials II: Thin-Walled Pressure Vessels and Torsion: Georgia Institute of Technology
    • Compensation and Benefits: HRCI
    • Social Media Marketing in Practice: Digital Marketing Institute
    • Learn English: Tsinghua University
    • Foundations of Health Equity Research: Johns Hopkins University
    • OpenAI GPTs: Creating Your Own Custom AI Assistants: Vanderbilt University
    • Analyzing Market Attractiveness Using Creately: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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